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8PSE1SFTT #SJOHJOH*EFBTUP-JGF @SiobhanPMcKeown

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P CAPITAL DANGIT

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How do influence our DEAS DEALS ?

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FREEDOM

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FREEDOM FROM... NEGATIVE FREEDOM

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FREEDOM TO... POSITIVE FREEDOM

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POSITIVE & NEGATIVE FREEDOM

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Use Text 4FREEDOMS

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Use Text FREEDOMS USE 4

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Use Text FREEDOMS 4 USE MODIFY

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Use Text FREEDOMS 4 USE MODIFY REDISTRIBUTE

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Use Text FREEDOMS 4 USE MODIFY REDISTRIBUTE DISTRIBUTE MODIFICATIONS

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Our Bill of Rights OUR BILL OF RIGHTS

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Recap FREEDOM

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1SPUFDUJOHVTFS GSFFEPNT

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1SPUFDUJOHVTFS GSFFEPNT

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the liberty of some must depend on the restraint of others. -- Isaiah Berlin

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the liberty of users must depend on the restraint of developers.

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OWER

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A Relational Concept

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certain persons exercise power over others -- Michel Foucault

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USER FREEDOM DEVELOPER FREEDOM

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No content

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so that users don’t have to developers solve problems

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DESIGN FOR THE MAJORITY

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THE VOCAL MINORITY

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POWER

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SIMPLICITY

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what can be done with fewer would in vain be done with more. -- John Duns Scotus

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Occam’s Razor

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for sale, baby shoes, never worn. -- Ernest Hemingway?

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simplicity is about subtracting the obvious and adding the meaningful. -- John Maeda

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DECISIONS, NOT OPTIONS

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Preferences have a cost

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Every time you provide an option, you're asking the user to make a decision. -- Joel Sponsky

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STRIVING FOR SIMPLICITY

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SIMPLICITY

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FREEDOM

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Power FREEDOM POWER

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Power FREEDOM POWER SIMPLICITY

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“Philosophers have only interpreted the world… the point is to change it.” Karl Marx philosophers have only interpreted the world… the point is to change it. -- Karl Marx

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THANKS! @SiobhanPMcKeown Siobhanmckeown.com