Inclusive design - UXI live 2021

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INCLUSIVE DESIGN

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× INCLUSIVE DESIGN EX

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INCLUSIVE DESIGN EX

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73% MORE LIKELY TO BE INJURED WOMEN ARE

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? • Working with a specific user in mind • Unconscious cognitive biases • The Halo / Horns effect • Cultural & historical discrimination WHY DOES EXCLUSION HAPPEN?

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! IF YOU DON'T { INTENTIONALLY } INCLUDE, YOU WILL   • UNINTENTIONALLY • EXCLUDE - JOE GERSTANDT

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Exclusion dimensions Age Gender Ability Race Geographic location Language Income Occupation Education Religious belief Sexual orientation

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Exclusion dimensions Age Gender Ability Race Geographic location Language Income Occupation Education Religious belief Sexual orientation

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The world’s leading urban mobility app. 1B USERS 1M+ REVIEWS 112 COUNTRIES

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MOBILITY IS A BASIC HUMAN RIGHT

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INCOME

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INCOME [DEVICES] [STORAGE] [CONNECTIVITY]

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INCOME [DEVICES] [STORAGE] [CONNECTIVITY]

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1 THE CURBSIDE EFFECT

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DIS/ ABILITY

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25% INCREASE CONTENT SIZE BOLD TEXT ENABLED REDUCE MOTION REDUCE TRANSPARENCY

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2 ABILITY IS CONTEXT DEPENDENT

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LANG UAGE

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3 E ort Time NORMALIZED OVER TIME

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WHEN YOU BUILD FOR ANYONE, EVERYONE BENEFITS … …

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PEOPLE GOALS BUSINESS GOALS

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Really well done. I’m legally blind so taking public transit is a big part of my life. This app makes getting around so much easier.

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Age Gender Ability Race Geographic location Language Income Occupation Education Religious belief Sexual orientation ?WHERE SHOULD WE START?

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WHO ELSE?