N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a W e UX, S cceed De T da , 28 A 2022 Ca i ned b : Ca mel D ne 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 26 (MORNING TEA) MAGS HANLEY: All igh e e ne. If a e c ming in, c me in. S hi i fi c mm ni eake . Thi i Jen, h i a de ign lead a NAB. She a ed in he b ilding and c n c i n game. T da he i g ing be alking ab O de Take Infl ence - Le n Lea ned Al ng The Wa . JEN HARPER: Thank , e e ne. H ef ll I ill d i j ice. S da , hank f Mag ' in d c i n. I ill ake h gh me f he ke le n I ha e lea ned e m ca ee and he la fi e ea he e I a ed ff a a c n ac and hen ... kind f adi i nal ajec f ...b m e kind f f c ing in he c m le en i nmen ha I ked in. S I a in hi bjec ma e a nd b ine lending hich hen a ed c me in hing like e c m le bjec ma e , e b ad ...and he a e emba king n hi fai l ch nk digi al an f ma i n ha he an ed d . I hink e e ne had hi e ec a i n ha e can ma h i in i m n h and i ld be d ne and I hink n fi e ea in i I ha e j ej ined ha eam and ...in ha a ea. An a , e ill ge he e. S ha I an ed ake h gh da and kind f eflec n a he big le n ha I' e lea n , I g e , king in hi ace. The a ea I ill ake h gh a e m e ab beha i and i k and d ing elf- eflec i n. T e he cene behind me f he e le n I ill ca back a fe ea ag , I a king in he b ine , I a a eni UXe a ha in , e had a eam f 12 de igne king and e e e e m ch a ha in leade hi a ing . De ign a a he f ef n , i a a nd 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 27 hi ...m del, making g ea c me and hen e c e ha ened a la ge gani a i n d and ke leade hi lef and a ne l came in and i ba icall fel like e nigh i a hi e f black mig a i n f ha jec and i kind f m ed f m ne b ilding i e an he b ilding i e and ld g l nch and and i g ne" and me ne el e a he e n . Then he e a hi ...i a e ca and hen e m ed d n he e. M ed he ne b ilding i e and e en iall ff he ba he c n e a i n ha e g b gh in he in he g am a , "Y a e UX. UX i ma ke ing. I j need ell he d c ." I a like, "Oka , hi i h i i a ing, c l." Then i hin eek he had 12 de igne d n f and e e e ill e ec ed deli e n all he c me b hi main me age a j de ign c een , d n' a k e i n, j d i . I a like, ka . Yeah, i kind f gi e me like igge . S like I aid he i alking ab ma ke ing. He came f m a ech backg nd. He a e m ch ab echn l g fi and he a ed hi nde f l echn l g f nc i n hich a e cellen b he kind f di ega ded he fi half f he ce f d c i n and de igning f need deli e . An a a l f he le n ha e c me f m king in ha en i nmen a a akeh lde . Kind f like V ldem , I did ick name him " he eac ck". F me I a c ming in k e e da and h am I d ing hi , I am c n an l figh ing and b ing head i h hi n . The fi ime I me m c ach a NAB and aid, "The e i a men in leade hi g am" I hink h ld g i h ha . . The fi ac i i I did in ha leade hi g am a a DiSC file a e men . Ha an ne d e a DiSC file? C l. Did ha e ligh b lb m men ? Ye , i i ama ing. A ick 101 in DiSC. I i e en iall . Y can fle in and ce ain a ea and ha hi did f me i did ha fill i . Tha i , "Tha ' me n a age, ha i e ac l h I am." F me I'm e m ch i ing a he 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 28 high C, high S ace. I am an e ad an . Gi e me ead hee , c l mn , g id , ce , de , I l e i . I l e i . I end m h lida d ing E cel ead hee , I l e i . I did hi a e men and a like, "Y kn ha , he' a high D" and I g e b a f O m i , a ha acciden , e g ge he and he a a big e f ...and I a he e g . (LAUGHTER) S aigh a a I g ...immedia el I c ld em i n f i . Thi i n a e nal a ack, hi i j he h and hi i h I h and e a e j diffe en and ha i ka . I i diffic l b i i ka . S a g e ff he back f d ing hi DiSC file a e men , n acking beha i f me i eall iden ified ha a e eng h and ha a e eakne e . Wha f en i nmen ill e me h i e in and ha i m i a ing . I hen a ed C b ain and, "M de k" e m ch a D and ked i igh a a b ha i hen did a in he di c e ha e de ign jec I c ld a ail ing m e en a i n le he diffe en e le i h he diffe en e nali ai . He a e m ch e he ac i n, he c me ha d need f m me I can e m ch ake m elf and I a e m ch ab ge ing he line, b eaking i d n, he e i he e ea ch, he c ldn' ca e le b I had ail i and change i . Wha i al did a i ... e m ch ha ill find a e in c mf ne and ill nd elf i h he ame e le. I e m ch had a l f S and C g ing a nd. The e e e e man in he i age a ell b he D n e m ch b I had ne, and he a a i i e high D. Hi me age a j , "Wha c ld I d " he became ha nding b a d f me. O he e le e e like, "Y can' ha a n a high D, i i m ch n him." S e , e hel f l. Le n 2, I'm glad b gh i bef e a nd i k . One hing I had lea n a being a leade , ha ing he eam k a high le el akeh lde n acking hei im ac f hei deci i n and b inging 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 29 i k in he c n e a i n. S again, ame f ime ace i h hi b hi i m e f c ed n he d c manage ha I a king i h and a l f i a ha ing g he can make ff he ade- ff call , he e a e a l f hing n he able, ha I can nde and i g ing if make ha deci i n hi i he ng ing im ac f ha deci i n b ha I al had d a a de ign eade an ne king in he eam a a l king a he em I am king in. S l king a i k i elf, n , f me i k ha man defini i n , de ending n he i e ha a e king he eam ha a e a a f, i ake n man face , f me he e a e j kind f he e am le ha I ha e had k in. I g e he ne ha I ha e n acked a l m e e he ea , and he ne I an ch n ickl , i he fi ne he e a nd e f mance i k . Like an b d , he e e k, a e f mance c e ca d ha e KPI c eca d , ha ma c n ci l nc n ci l ...deci i n ha make in k. S ha i me hing I g e can in d c b n make a d c call ake ec mmenda i n ha ill al ...financial benefi ...financial e ice e a e a hea il g e ned ind b eg la b die and legal licie a l f ha can infl ence deci i n a ell. S me ime can ha e an ini ia i e ha c me in and i i e m ch ... e j ha e d i . S he e i n ime f he be l ima e e e e ience ible. Y j ge me hing ge i he d . Techn l g , I h e ...i i j a c nce . B ha I a ed d i le e age ha c nce back ech deb and ef ame i a e e ience ne . Tha i ha la i em he e ha I a ed b ing in he im ac f deci i n ha d c mig a i n ge he a making a a nd ...ini ia i e n nl d e ge a ech deb b he e i e e ience deb ill inc a ell. I hink ge a ha back la e . Tha ld be kind f ha d if e did ha e he e n ell a he a e 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 30 ld hen g , "He , kn ha , if make ha call ha i n g ing be ha me ic" ha e eali e ha a he end f he jec . Wha I lea ned f m m de ign ce and mee ing de ign eam i m e l king d m n kind f di c e f akeh lde I k i h. I ill d a f ame k ...b hen I a kind f j h gh c n e a i n , I'm ac all - Ale a and Si i in m eam beca e I ill j g and find ha inf ma i n. A I a g and find ha d he l k f , ha a e he he i k ha a e in hei ld beca e a m ch a e l e UX be hei le f c i i n , he e a e a l f he c nce la ing. Wha I did h gh a ake ha in angible c nce f e e ience deb and make i angible b incl ding i in he deb egi e imila h echn l g enginee ld e i I ld l g e e ience deb e c ld a e en ff, e did he e e ea ch, he e i he ec mmenda i n, e de igned i hi a and e de ign i g again ha . I am g ing l g i and a n a a ach a name me hing, i change he c n e a i n. I a g ing c l, a e he deci i n make , hi i he deci i n ha e made, he e i he im ac f ha deci i n and he e i al h h ld emedia e i and hen e can feed ha back in - f he back in e i n d n he line g ing, "Y kn h can' c e fi e fea e , ha e b ing ...in." I eall hel making i angible. Tha la ne he e, engaging a i k a e men , de end n he gani a i n k i h he ind a e a f. I kn in he la ge ind , I g e financial e ice , in ance, ene g , ha f ff, h ld ha e a i k a ne ha can a n he h lde , b ing hem in h e ini ial b iefing beca e he a e g ing be he SME f i k, he can a , "I ld ab ... i k b hi i al e i ed." Y can a checking c nce . D eck n ... he b e . Y change he c n e a i n ab making ha c i ical ide f he ce ha n mall a k man 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 31 ce e , P e P in , ead hee and all ha kind f ja , hen a e incl ding i k in he e e e ience and can ell ha back he akeh lde , "Y kn h had i i k ed flag again ha ini ia i e, e ha e elimina ed h e and he a e n embedded in he de ign and he e i n f he k he d ne." A ma i e al e f ne . The la le n he e me ime can d , ha e icked all he b e , ha e he be f f a d, c ea ed ec mmenda i n , ama ing and hen ill ge ha , ill n g ing d i . The behind hi le n a ha a ic la n . He came in lead hi g am i h hi edefined di ec i n ha he an ed ake he he i aligned he e f i n . The fi hing e did a hi ne la f m e e ience c lleag e and he al ead had an e i ing l i n. I didn' k, i didn' he j b ha he did beca e he na e f hei k a fle ible, igh inf ma i n, igh ime j m in he a an c me back he a . I a n' a linea ...f en e. Thi a ca aci , ne a , n in l ed in hi a lica i n. I a like, "Oh m G d I li e all ha e all f he e ea ch, I c l c ded i " n , n g ing d i . I had e m ch e a a and g , "Oh m G d, I had e a a " a l ng alk and a bi f e ail he a . B ha ha ened ff he back f ha a - n ha ne I en and ke HR, I a like hi g , I d n' kn h m ch I can ef ame hi . The e e like i ' n him. If hi g e ng i ' n him. Y ha e d ne j b. Y ha e i all d c men ed ake a b eak and e a a . I g e ha lea e ha ec nd in he e ha cann emb ace deci i n ha a e al ead made. A m ch a , me, I ied. I a j me I a bea ing . I a la e all n he e ge f he ne b eakd n. I had g , "All igh , i i d ne." Then I g ha gl i m men a he end he e I h lida ed f a fe eek and I came back and he elea ed 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 32 i and he ini ial feedback ha came back a , "Thi i c a , I'm n g ing e i . I'm n ing he la f m. I am j g ing d i he ld a ." I a anding a m de k and king and he came e and a ed me n he h lde and he a like, "Y e e igh , I a ng." I a like, "Did ha ac all j ha en". F me i a ...I a like, "Oh m G d I ha e d ne i . He ha li ened me." Then he c n e a i n changed. J d he i e and d he de ign. I ...infl ence he di ec i n and i hel ed me ge he de ign eam be ge ing m e in l ed in d c i n and hel ed me a ne i h and hake i . The l e-ha e became m e f a l e ela i n hi b i k a l ng a ge he e b I g he e. S if an hing ake a a f m he le n I ha e lea n and ha ed i h da n mbe 1, d a i k file a e men . The a e f ee. I i ka , ame f f ame k, ge an an e . I i li e all he g ea e ligh b lb m men ill ha e. I i j a i n' be he e ge he b i i a in in ime. I i like, "He e I am igh n . I am ha ing he e c n e a i n and ha ace d I need need lean in m e." A a h le a ach a a de igne , a a de ign leade , e an e a e a if hi j b a b ine . The e i ne iece f ad ice I g gi en f m he he i i e high D akeh lde I ked i h i he i like, "Jen hi , i de ign eam, I am c ming a an agenc h d an ...? Wha i i ha an be eali ed f ? Wha i i ha an be emembe ed f ?" If he di ag ee , ha ' fine, hi i b ine . La l he e I c ld a i a a ha ending. W ld i n g ing change e nigh . I d e n' . I i a ha d l g. Y d ha e ha e me ne ge he e b i i ell h i . Y can ef ame i and ake e nal i k . De ign i ac ice, can be a a ne k i h a he han b ing head and making he e n - i can cancel 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 33 mind e ... ha ' i . MAGS HANLEY: An e i n f Jen. >> I j an a ell d ne. >> I l e ha , I ha e defini el been in a i a i n he e can' ge ...i i nice change elf a bi . JEN HARPER: I ' n king ... hi bea if l an i i n. >> A e me, hank m ch. >> I ha e a e i n in en i nmen he e a e facing ad e i f m - h d f a ec nd and hink elf - ha a egie d e kind f ll he em i nal fla - b he nd f i ...m men ? JEN HARPER: N ea il . I ha e eall f c and m a en i n he e. I can ee a f iend like, "Oh m G d he a e g ing ff he Rich e cale" I ha e k n ha a bi . Wha I decided d i - I g e m bigge hing i a nd aining - c l, hank f ha and le me hink ab i . I ha e me immen e e e hel an e h d e an e n he . Tha i c l, eall g ea . B I g e he e am le i h d e i k a nd m elf. I had a akeh lde h a a ma i e - I i in ac ice - I had an he f iend make ... e'll g c l, a e me, hank f feedback and e ill c n ide ha . I a n' c n ide ing i , i a a bid idea. I a n' g ing ell him ha , I a g ing a , "A e me, hank f ha ." O he ime I g , "I'm 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 34 g ing g ge a c ffee" j ge , g f a alk. I i n medi a i n b m medi a i n i a alk, e'll g ge c ffee and f me ea n being in he en ai i a - I'm n acking 1,000 h gh g ing h gh m head and I a g , "Yeah, e alked ab hi " b babl he bigge ne i em ing m elf f m he i a i n me ime beca e I ge e a i na e and e hea ed I ha e g , "N GOT g ge a c ffee and c me back. >> I i nice hea e ec i e a ell and aking a e back hen needing , i i ha d - a e a a f he eam an d j b and an d he deci i n make and g i h ha , I a nde ing, men i ned, hich a a eall in e e ing in hen a deci i n ha been made and had e ea ch and e e ience ha and aking ha e e ience, did ha e a ce he e ld e i i ha in he f e and c me back a nd and i i i e ha ha e e e ienced a e e ience and ed ha a ible. JEN HARPER: Again, i a n' g ing ha en e nigh a bi f an ed ca i n iece. A e me, agile e a , he alk ab agile ... hen e a ed ha c e a nd ha e had m e , e ld ha e he eg la blackb a d e i n and ha e'd d i he e i a blackb a d f ...b hen ... e'd b i back in ha blackb a d hing and a e ha e e e ed ime f he agenda and he e i he ...and he e i he e e ience f i em a ell. S i i e m ch figh he g d figh and f ge ha ace ca ed f . Wha a e g ing d i can al - kn ha ech fi me feed ha e e ience ha I am n, i i eall g d b ha e g find a a b ing ha back in c n e a i n and de el and lace he ce bigge me ime 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 35 if a e ha de ign-lead e n a e ab ake ha n f elf b hen can ill ... can be kind f m e ...ab all ha a ell. >> I'm j nde ing hen ff a ha en and ... ha made a and...? JEN HARPER: G d e i n. S hen ha eam g la hed i a ch a - he e e ef c ed n he a f k ... he e a e he ni ie he e. F me ...all igh , i hi i igh c l e I an be king in. F me, he e le ha did a e e e eall cl e, he e e m k famil , I had a ne ...and f me e nall he bjec ma e i h c me and banke . I a G d dam a i na e ab he ...lead he change . I i a eall hi en i nmen and I ha e a chance i h e le change ha and I d n' an alk a a f m ha . N , m j b' n d ne, I need kee figh ing a a . >> Y ' e alked a l ab he ... ce , h l ng did i ake ge hi fai l c l lace, ' e g hi backl g, ... e e he e m men al ng he a he e ...? JEN HARPER: Yeah, e e da . In e m f ha big ca e f ed ca ing ab ee ing e ac all filming i a f he ce and f ll ing ha h gh a a f ll b ief. S h ee i m n h a nd ha . I i me hing - i i a m cle ha ha e k i h akeh lde beca e a n a en he e he e e back hei ld b ain . I a f na e en gh kind f lean n me he c n l an h e e king n a g am in ha jec manage ace, ech deli e ace a ell h e e al allie . S I b il a ne k f allie 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 36 hel . Like i ended me a ell i a n' c ming f m me. S f ab h ee i m n h ha kind f ed ca i n iece. Wha a he ec nd a f he e i n? >> The m men - hi king f me and e manen i n king...? JEN HARPER: I ld a beca e e e el e I an he eam a an agile eam ne f nigh l . Le ' j n i f eek and hen e ill eflec n i . If i i ama ing e ill kee d ing i , if i i n g d change i d e an d i and n ab i . We ld in d ce a ce , gi e i a c le f eek i and hen eflec n i and hen kind f ll he in. Kee i g ing change i , i i n king. I ' a c m le el alid h gh ha e. MAGS HANLEY: La e i n. >> I liked in a nd de ign deb n he egi e , d hi in back Ji a c nfl ence. JEN HARPER: A ha ime e had c nfl ence. Fi e a ed ff i h c nfl ence and I ied a em la e and ied i f a f nigh , g feedback f m he eam b h in e nall and ...like ha ' king, ha i mi ing he e, ha el e d e need i i kind f king and hen e a ed kind f - hi c nce f a c nfl ence able e c ld hen m e in Ji a and f mali e and a ac . If d n' ha e acce h e l f a e a ead hee i fine. >> ...de igne and k ha been a challenge and I c m le el ag ee i h Ji a and c nfl ence and I ill ha beca e I l e d ing ha 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 37 and e e Ji a hen d ing de ign ha e e and kee - add ie all ca e if i i a eam king ge he and de ign n ha jec i i ea manage h i king n hich a f he de ign i ' n c a hing i h he he e n and ha been king eall ell. JEN HARPER: Oh m G d, i i ama ing. Again, e ha e alked ab an if ing ca aci and e e hing el e b , eah... >> Add i a Q&A ce a ell. >> I had a c mmen ab i i de ign deb ... JEN HARPER: Yeah, ...de ign lang age ha i a ick fi in ha i fea e ba ing. We k i h he ech leade a ha lang age a e g ing an if k beca e l ima el hen hing a e an ified i h eff he ech eam ha e he la a . S I'd k i h hem a h d an an if hi and i he e echn l g ha hen e l k a he able f deb he can g , "D kn ha ha i a ick in, e can babl k i h ha ech eam ha all ca ed 10% in me fi e and le ' ch ck i in ha ne." F me ing he ech lang age ked he be . Again ...I ied me hing and if i didn' k change i . MAGS HANLEY: Thank m ch. Le me in d ce Manami Ra . She i f m Paddle, an gani a i n iding aining gani a i n c ea e de ign c mm ni e e ience . She i g ing be alking ab Inn a i e S elling: Be e Than TikT k! Simila ha e e e alking ab da ab elling.