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GETTING FIELD OBSERVATION RIGHT: 10 Things to Pay Attention to TOMER SHARON Head of UX, WeWork @tsharon

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SKETCH BY BENJAMIN GADBAW

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DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA

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ROUTINES ROUTINES ROUTINES

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INTERACTIONS INTERA CTIONS

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INTER UPTIONS R

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SHORTCUTS

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CONTEXT

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HABITS

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JARGON

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ANNOYANCES

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DELIGHTS

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TRANSITIONS

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OBSERVATION TIPS

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BE READY TO INVALIDATE

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HAVE A CONVERSATION

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LET PARTICIPANTS BE

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EXERCISE Bit.ly/observation-exercise Bit.ly/observation-solution

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20% DISCOUNT Rosenfeldmedia.com/books/lean-user-research USE THE PROMO CODE ‘tomerevent’

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#validatingstory

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WE’RE HIRING!

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WE’RE HOLDING AN EVENT IN NYC NEXT WEEK WITH JARED SPOOL AND MY WWE TALK! Bit.ly/weworkux-event

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SKETCH BY BENJAMIN GADBAW

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THANK YOU @tsharon Speakerdeck.com/tsharon/

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