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#DesignForUtility @ B E N P E C K • @ F R O N T • @ P D A U TA H

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S T U D E N T S F I G H T I N G F O R U X uxd.byu.edu • @byuuxd

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S O F T WA R E T H AT M A K E S P E O P L E S M A RT E R www.instructure.com • @instructure

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T H E C O N F E R E N C E F O R U X + P M www.frontutah.com • @frontutah

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# D E S I G N F O R U T I L I T Y 1. Art 2. Design 3. Interaction Design Investigate Involve Imagine Iterate Illustrate Interface Interact Implement 8I

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# D E S I G N F O R U T I L I T Y 1. Art 2. Design 3. Interaction Design Imagine Iterate Illustrate 3I

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A RT ART: (noun) the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.

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“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” - Paul Rand

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D E S I G N DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.

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“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” - Paul Rand

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I N T E R A C T I O N D E S I G N The practice of designing interactive digital products, environments, systems, and services with the main focus being on behavior.

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U T I L I T Y The state of being useful, profitable, or beneficial. 
 To the user and creators.

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Investigate Involve Imagine Iterate Illustrate Interface Interact Implement 8I

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Imagine Iterate Illustrate 3I

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I M A G I N E ( M A P ) Imagine Iterate Illustrate 3I

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W H Y S I T E M A P ?

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I T E R AT E ( D R A W ) h t t p : / / w w w. s m a s h i n g m a g a z i n e . c o m / 2 0 1 1 / 1 2 / t h e - m e s s y - a r t - o f - u x - s k e t c h i n g / Imagine Iterate Illustrate 3I

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W H Y ? S K E T C H

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I L L U S T R AT E ( W I R E ) Imagine Iterate Illustrate 3I

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W H Y W I R E F R A M E ?

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T O O L S +

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“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs

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“[Interaction] Design is not just what it looks like and feels like. [Interaction] Design is how it works.” - Steve Jobs

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T H A N K S @ B E N P E C K • @ F R O N T • @ P D A U TA H