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“Design thinking in producing Digital strategy” Jefferson Cornelius August 2015 

Digital Strategy Business Goals/ Objectives Roadmap Communications Marketing ROI Technology Experience Design Channels Innovation Products 

Effective questions for Digital Strategy What are we trying to achieve? Financial! Where are we now? Diagnostics! Who are we serving? Customers/ Users/ Employees! What is the solution? Concept/ Innovation! Why are doing this? Competition! How are we prepared? People/Process /Technology ! How do we tell? Channels/ Marketing Will there be any benefit? Simulation /ROI 

Business Design Thinking Transform Business Increase Employee Productivity Eliminate Wastage of efforts Enhance Customer Satisfaction Solutions that match People’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity based on Fine balance Empathy Understandin g context Creativity Insight & Solution Generation Rationality Analyze and select fitting solutions BUSINESS Reflect ROI and Value New culture of generating ideas 

What do the client want? “I am not satisfied with the regular run-of-the- mill efforts” Innovation - desiring Trust - demanding “I am fed up of enhancement requests due to inherent flaws” Want a Digital Strategy that is Holistic Wants a Digital Strategy devoid of inherited flaws Largely two types 

Value Usability Access Scalability Collaborate Customer/User/Citizen Centricity Financials Policies Community Customer/User/ Citizen Omni Channel Productivity Pleasure Progressive Advantage Eco-System 

Case Need • Product Buy versus Build Decision • Integrated Warehouse Eco-system • Increase Global Reach and new sales • Speed of Execution • Ease of use and Productivity Action • Design thinking workshops • Rapid Prototyping • Warehouse visits • Diagnostics • User Research, Journey mapping • Financial Modeling 

Jefferson Cornelius Questions! Thanks!