Tweet
Tweet

Slide 1

Slide 1 text

I Don’t Have Time: Getting Over the Fear to Launch Your Podcast Joe Casabona https://podcastliftoff.com

Slide 2

Slide 2 text

-Seth Godin “Podcasting is the new blogging.

Slide 3

Slide 3 text

There are 31 Million YouTube Channels

Slide 4

Slide 4 text

There are less than 1 Million Podcasts. (there’s still time to get in early)

Slide 5

Slide 5 text

Why Podcast? • Affordable to get started - You can do it for less than $100. • Podcast growth is trending upward • The next great content plane - 87% of people like podcasting because they can do other things will listening • Listeners want to learn new things • Connect with customers • Grow Your Business

Slide 6

Slide 6 text

Choosing a Topic

Slide 7

Slide 7 text

Pick something you’re passionate about.

Slide 8

Slide 8 text

It takes work • Pick a topic you know and love • It will keep you motivated when things get hard. • You should want to establish yourself as an expert in some field.

Slide 9

Slide 9 text

Choosing a Format

Slide 10

Slide 10 text

Format Types • Solo Show • Host / Co-host • Interview Show • Short Format / News • Highly Produced (Crime Drama / Fiction)

Slide 11

Slide 11 text

You don’t need to stick to one format

Slide 12

Slide 12 text

Coming up with Consistent Content

Slide 13

Slide 13 text

Mix Up Your Format! • Don’t just stick to one “type” of episode • Interject interviews into your solo shows, and vise-versa • You can even have recurring guests

Slide 14

Slide 14 text

Repurpose Content • Have a blog? Use posts as a script for episodes • Have a newsletter? Release them as epsiodes • Convert video content

Slide 15

Slide 15 text

Go Behind the Scenes • People love getting a peek behind the curtain • Take listeners behind the scenes on a product or process

Slide 16

Slide 16 text

Automate What You Can!

Slide 17

Slide 17 text

Possible automation • Social sharing • Posting to your website • Booking guests • Adding to your newsletter

Slide 18

Slide 18 text

The Right Gear

Slide 19

Slide 19 text

@jcasabona What You Need • A Decent Mic • Pop Filter • Boom Arm (optional) • Headphones • Links to everything: https:/ /kit.co/jcasabona/ your-first-podcast-setup

Slide 20

Slide 20 text

@jcasabona What you should get: ATR-2100

Slide 21

Slide 21 text

Recording / Editing

Slide 22

Slide 22 text

@jcasabona Capture Audio • Quicktime • Audacity • Garage Band • Windows Recorder

Slide 23

Slide 23 text

@jcasabona Editing • Audacity • Garage Band • Logic Pro • Adobe Audition

Slide 24

Slide 24 text

Publishing

Slide 25

Slide 25 text

Pick an Audio Host • Anchor (Free) • Castos (Best WordPress integration) • Libsyn (Around the longest)

Slide 26

Slide 26 text

On WordPress • Pick a Plugin • Seriously Simple Podcasting • Powerpress

Slide 27

Slide 27 text

Submitting Your Podcast

Slide 28

Slide 28 text

@jcasabona Submit your show to: • Apple Podcasts • Spotify • TuneIn • Stitcher • Google Podcasts

Slide 29

Slide 29 text

Engaging with Your Audience

Slide 30

Slide 30 text

How to Engage • Have a clear Call to Action where you’re building the community. • This can be email list, FB group, or something else. • Ask questions on the show encourage them to respond • As them to record their own messages and thoughts to play on the show. • Read their comments on the show.

Slide 31

Slide 31 text

Wrapping Up!

Slide 32

Slide 32 text

Steps to Start a Podcast • Choose a topic & name • Record a few episodes • Buy a domain & web hosting • Get audio hosting • Publish & submit!

Slide 33

Slide 33 text

Consultant & Educator I help tell your story. @jcasabona https://podcastliftoff.com Joe Casabona

Slide 34

Slide 34 text

Special Offer! Save 25% on Podcast Liftoff! Visit https://podcastliftoff.com Use code ITHEMES at checkout