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Typography for Developers Marko Dugonjić @markodugonjic Rijeka, 2015

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@markodugonjic speakerdeck.com/maratz

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preview.typetester.org

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Creative Nights

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WE NEED TO TALK

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Preparation Selecting a typeface Paragraphs Text hierarchy Tabular data THE PLAN

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PREPARATION

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Browser wars

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Reset Everything™ #protip

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* { margin: 0; padding: 0; }

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HIGH CONTRAST

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.white-on-black { color: #ccc; background: #000; } .black-on-white { color: #444; background: #fff; }

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HIGH CONTRAST

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HIGH CONTRAST

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SELECTING a TYPEFACE

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Afrikaans Albanian Asturian Baraba Tatar Bislama Bokmal Norwegian Breton Catalan Chamorro Danish Dutch English Estonian Faeroese Finnish Franco- Provencal French Friulian Galician German Icelandic Irish Italian Ladin Luxembourgian Manx Gaelic Nynorsk Norwegian Occitan Portuguese Rhaeto- Romance Romansch Sco ish Gaelic Southern Sami Spanish Swedish Ume Sami Walloon West Frisian Balk Basque Bosnian Bulgarian Croatian Czech Erzya Esperanto Hungarian Inari Sami Karachay-Balkar Karaim Kashubian Kazan Tatar Kumyk Kurdish Lak Latvian (Le ish) Lithuanian Lule Sami Macedonian Maltese Moksha Moldavian Nogay Polish Romanian Russian Slovak Slovenian Sorbian Lower Sorbian Upper Turkish Ubykh Vamhusmal

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keming. (kěm'-ĭng). n. The result of improper kerning. h p://bit.ly/Nabf4X

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h p://type.method.ac

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serif — OR — sans-serif

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Because there’s a lot going on visually on SM — screenshots, bu ons and noisy ads — a sans-serif felt like a more sensible, unclu ered route for body copy. — ELLIOT JAY STOCKS + VITALY FRIEDMAN “ ”

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PARAGRAPHS

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Anything from 45 to 75 characters is widely regarded as a satisfactory length of line for a single-column page set in a serifed text face in a text size. The 66-character line (counting both le ers and spaces) is widely regarded as ideal. For multiple column work, a be er average is 40 to 50 characters. — ROBERT BRINGHURST “ ”

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letter space, word spac, line space LETTER SPACE WORD SPACE LINE SPACE

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letter space, word spac, line space LETTER SPACE WORD SPACE LINE SPACE

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B y p r e s e r v i n g t h e w h i t e s p a c e h i e r a r c h y , w e c a n a c h i e v e t h e b e s t r e a d i n g e x p e r i e n c e f o r v a r i o u s s c e n a r i o s . H o w e v e r , t h e s a t i s f a c t o r y l i n e l e n g t h o f 4 5 t o 7 5 c h a r a c t e r s p e r l i n e l i m i t s a n u m b e r o f a c c e p t a b l e c o m b i n a t i o n s , n o t t o c h a r a c t e r s … B y p r e s e r v i n g t h e w h i t e s p a c e h i e r a r c h y , w e c a n a c h i e v e t h e b e s t r e a d i n g e x p e r i e n c e f o r v a r i o u s s c e n a r i o s . H o w e v e r , t h e s a t i s f a c t o r y l i n e l e n g t h o f 4 5 t o 7 5 c h a r a c t e r s p e r l i n e l i m i t s a n u m b e r o f a c c e p t a b l e c o m b i n a t i o n s , n o t t o m e n t i o n 75 45

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L i n e h e i g h t f o r e a c h b r e a k p o i n t i s a d j u s t e d a c c o r d i n g t o t h e l i n e l e n g t h r e n d e r e d a t t h a t b r e a k p o i n t . S h o r t l i n e l e n g t h s r e q u i r e t i g h t e r l i n e s p a c i n g , b e c a u s e t h e r e a d e r ’ s e y e d o e s n ’ t h a v e t o t r a v e l m u c h t o r e a c h t h e n e x t l i n e o f t e x t . A s l i n e l e n g t h g e t s l o n g e r , m o r e l i n e s p a c i n g i s r e q u i r e d . L i n e h e i g h t f o r e a c h b r e a k p o i n t i s a d j u s t e d a c c o r d i n g t o t h e l i n e l e n g t h r e n d e r e d a t t h a t b r e a k p o i n t . S h o r t l i n e l e n g t h s r e q u i r e t i g h t e r l i n e s p a c i n g , b e c a u s e t h e r e a d e r ’ s e y e d o e s n ’ t L i n e h e i g h t f o r e a c h b r e a k p o i n t i s a d j u s t e d a c c o r d i n g t o t h e l i n e l e n g t h r e n d e r e d a t t h a t b r e a k p o i n t . S h o r t l i n e l e n g t h s r e q u i r e t i g h t e r l i n e s p a c i n g , b e c a u s e t h e r e a d e r ’ s e y e d o e s n ’ t h a v e t o t r a v e l m u c h t o r e a c h t h e n e x t l i n e o f t e x t . A s l i n e l e n g t h g e t s l o n g e r , m o r e l i n e s p a c i n g i s r e q u i r e d . L i n e h e i g h t f o r e a c h b r e a k p o i n t i s a d j u s t e d a c c o r d i n g t o t h e l i n e l e n g t h r e n d e r e d a t t h a t b r e a k p o i n t . S h o r t l i n e l e n g t h s r e q u i r e t i g h t e r l i n e s p a c i n g , b e c a u s e t h e r e a d e r ’ s e y e d o e s n ’ t

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Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required. qqqqqqqqqqqqqqqqqqqqqqqqqq dddddddddddddddddddddddddd Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required. jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj ŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠ q d j Š

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TEXT HIERARCHY

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w e b t y p o g r p h y T h a n k y o u f o r t h e l o v e l y i n t r o d u c t i o n , R a f a l ! P l e a s e g i v e a w a r m r o u n d o f a p p l a u s e t o t h e o r g a n i z e r s . L e t m e a s k y o u s o m e t h i n g … H a v e y o u e v e r s a v e d a n a r t i c l e w i t h t h e i n t e n t i o n t o r e a d i t l a t e r o n a m o b i l e d e v i c e i n t h e p a r k a s s u m i n g t h a t i t s r e s p o n s i v e w e b d e s i g n i s a l l i t t a k e s f o r t h e b e s t p o s s i b l e r e a d i n g e x p e r i e n c e ? H a v e y o u e v e r b e e n d i s a p p o i n t e d w h e n y o u r e a l i z e d t h a t a r t i c l e s o n m o b i l e a r e h a r d t o r e a d b e c a u s e o f t h e p o o r l y c h o s e n l e t t e r s i z e a n d l a y o u t t h a t a p p e a r t o b e d i s p r o p o r t i o n a l t o t h e s c r e e n ? S o , w h y i s t h i s h a p p e n i n g ? H o w d o s u c h , o t h e r w i s e b e a u t i f u l r e s p o n s i v e d e s i g n s , e n d u p b e i n g s o p o o r l y e x e c u t e d o n m o b i l e ? T h e a n s w e r i s i n f a c t q u i t e c l e a r — s u c h w e b s i t e s w e r e d e v e l o p e d o n t h e d e s k t o p c o m p u t e r , w i t h d e s k t o p r e a d i n g d i s t a n c e , w i t h a _ d e s k t o p d o w n _ , r a t h e r t h a n a _ m o b i l e u p _ a p p r o a c h . I t ’ s o b v i o u s t h a t t h e c o r e r e s p o n s i v e w e b d e s i g n a r s e n a l o f m e d i a q u e r i e s , f l e x i b l e l a y o u t s a n d f l e x i b l e i m a g e s i s n o t s u f f i c i e n t . w e b t y p o g r p h y a j s d h j a h s g d T h a n k y o u f o r t h e l o v e l y i n t r o d u c t i o n , R a f a l ! P l e a s e g i v e a w a r m r o u n d o f a p p l a u s e t o t h e o r g a n i z e r s . L e t m e a s k y o u s o m e t h i n g … H a v e y o u e v e r s a v e d a n a r t i c l e w i t h t h e i n t e n t i o n t o r e a d i t l a t e r o n a m o b i l e d e v i c e i n t h e p a r k a s s u m i n g t h a t i t s r e s p o n s i v e w e b d e s i g n i s a l l i t t a k e s f o r t h e b e s t p o s s i b l e r e a d i n g e x p e r i e n c e ? H a v e y o u e v e r b e e n d i s a p p o i n t e d w h e n y o u r e a l i z e d t h a t a r t i c l e s o n m o b i l e a r e h a r d t o r e a d b e c a u s e o f t h e p o o r l y c h o s e n l e t t e r s i z e a n d l a y o u t t h a t a p p e a r t o b e d i s p r o p o r t i o n a l t o t h e s c r e e n ? S o , w h y i s t h i s h a p p e n i n g ? H o w d o s u c h , o t h e r w i s e b e a u t i f u l r e s p o n s i v e d e s i g n s , e n d u p b e i n g s o p o o r l y e x e c u t e d o n m o b i l e ? T h e a n s w e r i s i n f a c t q u i t e c l e a r — s u c h w e b s i t e s w e r e d e v e l o p e d o n t h e d e s k t o p c o m p u t e r , w i t h d e s k t o p r e a d i n g d i s t a n c e , w i t h a _ d e s k t o p d o w n _ , r a t h e r t h a n a _ m o b i l e u p _ a p p r o a c h . I t ’ s o b v i o u s t h a t t h e c o r e r e s p o n s i v e w e b d e s i g n a r s e n a l o f m e d i a q u e r i e s , f l e x i b l e l a y o u t s a n d f l e x i b l e i m a g e s i s n o t s u f f i c i e n t . # # M A N Y M O R E V A R I A B L E S A p a r t f r o m t h e o b v i o u s v a r i a b l e s — v i e w p o r t w i d t h a n d v i e w p o r t h e i g h t — t h e r e a r e o t h e r s , s u c h a s r e a d i n g d i s t a n c e , p i x e l d e n s i t y ( o r s c r e e n c r u d e n e s s ) , d e v i c e o r i e n t a t i o n a n d v i e w p o r t a s p e c t r a t i o , b u t a l s o t h e c o n t e n t h i e r a r c h y a n d i n f o r m a t i o n d e n s i t y . B e f o r e I e l a b o r a t e e a c h , l e t m e b r i e f l y e x p l a i n t h e r u l e s o f t h e p a r a g r a p h . # # # R e a d i n g d i s t a n c e T h e r e a r e t h r e e w h i t e s p a c e s i n s i d e t h e p a r a g r a p h t h a t a r e i n t e r d e p e n d e n t — t h e l e t t e r s p a c e , t h e w o r d s p a c e a n d t h e l i n e s p a c e . I f a n y o f t h e t h r e e i s c h a n g e d , a l l t h e o t h e r s s h o u l d b e r e a s s e s s e d , t o o . B y p r e s e r v i n g t h e w h i t e s p a c e h i e r a r c h y , w e c a n

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16 18 21 24 36 48 60 72

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16 16 24 36 54 81 121

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modularscale.com

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SETTING SUBHEADS WITH CSS blog.typekit.com/2013/07/25/setting-subheads-with-css/ webdesign.maratz.com/lab/subheads/

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DATA TABLES

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Today Week Month 123 1234 12345 345 3456 34567

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S i n g l e r o w v a l u e V e r t i c a l - a l i g n - t o p i s q u i t e h a n d y w i t h l a r g e r s t r i n g s o f t e x t w i t h i n e a c h t a b l e c e l l . I m a g i n e t h a t y o u h a v e c o n t a i n s a s i n g l e l i n e o f d a t a ? S i n g l e r o w v a l u e V e r t i c a l - a l i g n - t o p i s q u i t e h a n d y w i t h l a r g e r s t r i n g s o f t e x t w i t h i n e a c h t a b l e c e l l . I m a g i n e t h a t y o u h a v e c o n t a i n s a s i n g l e l i n e o f d a t a ?

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table { border-collapse: collapse; table-layout: fixed; width: 100%; } th, td { border-top: .1em solid #ccc; padding: .74em 1em .75em; vertical-align: top; } td.numeric { text-align: right; }

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ALMOST DONE!

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Preparation Selecting a typeface Paragraphs Text hierarchy Tabular data THE PLAN

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thinkingwithtype.com fontfeed.com explorationsintypography.com typetester.org

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Hvala! Marko Dugonjić @markodugonjic creativenights.com