Rules of the Game - Speaker Deck

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RULES OF THE GAME

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–Norman Foster “As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.”

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–Norman Foster “As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.”

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VUCA

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LEARNABLE REPEATABLE SCALABLE

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–Jeﬀ Raskin “Cognetics brings interface design out of the mystic realm of guruism, transforming it into an engineering discipline with a rigorous theoretical framework.”

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–Jeﬀ Raskin “Cognetics brings interface design out of the mystic realm of guruism, transforming it into an engineering discipline with a rigorous theoretical framework.”

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BIG BETS WITH LONG ODDS SMALLER BETS WITH SHORTER ODDS BIG BETS, LONG ODDS SMALLER BETS, SHORTER ODDS

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EMERGE FROM EMPATHY R U L E # 1

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–Charles Eames “Recognising the need is the primary condition for design.”

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–Charles Eames “Recognising the need is the primary condition for design.”

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–Dave McClure “Customers don’t care about your solution. They care about their problems.”

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–Dave McClure “Customers don’t care about your solution. They care about their problems.”

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IDEO VENN

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–Indi Young “It’s about understanding how another person thinks—what’s going on inside her head and heart. And most importantly, it’s about acknowledging her reasoning and emotions as valid, even if they diﬀer from your own understanding.

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NAVIGATE THROUGH LEARNING R U L E # 2

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–Winston Churchill “Success consists of going from failure to failure without loss of enthusiasm.”

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–Winston Churchill “Success consists of going from failure to failure without loss of enthusiasm.”

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–Zach Nies “Lean Startup is a disciplined way to turn guesses into knowledge.”

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–Zach Nies “Lean Startup is a disciplined way to turn guesses into knowledge.”

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BAD DESIGNERS WANT TO BE PROVED RIGHT GOOD DESIGNERS WANT TO BE PROVED WRONG

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DOUBLE DIAMOND

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DOUBLE DIAMOND Designing the right thing

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DOUBLE DIAMOND Designing the right thing Designing the THING RIGHT

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DOUBLE DIAMOND DON’t KNOW —- WHAT COULD BE DO KNOW —- WHAT SHOULD BE

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AMPLIFY WITH SHARED UNDERSTANDING R U L E # 3

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SHARED DOCUMENTS != SHARED UNDERSTANDING

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FASTER ALONE, FURTHER TOGETHER

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LEAD WITH OPTIMISM R U L E # 4

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DEFENCE AGSINT THE DARK ARTS

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–David Ogilvy “Kill grimness with laughter. Maintain an atmosphere of informality. Encourage exuberance. Get rid of sad dogs who spread gloom.”

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–David Ogilvy “Kill grimness with laughter. Maintain an atmosphere of informality. Encourage exuberance. Get rid of sad dogs who spread gloom.”

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–Antoine de Saint-Exupery “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”

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– Bjarke Ingels “For me, architecture is the means, not the end. It's a means of making diﬀerent life forms possible.”

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– Bjarke Ingels “For me, architecture is the means, not the end. It's a means of making diﬀerent life forms possible.”

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THANK YOU @boxman