PRODUCT MARKETING’S INFLUENCE
ON THE PRODUCT ROADMAP
Lindsay Boyajian, Sr. Director of Marketing, Conductor
@LBoyajian
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WHAT IS A PRODUCT
ROADMAP?
@LBoyajian
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WHY SHARE YOUR
ROADMAP
@LBoyajian
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IMPROVE CUSTOMER
RELATIONSHIPS
W H Y S H A R E YO U R R OA D M A P
@LBoyajian
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CLOSE NEW DEALS
W H Y S H A R E YO U R R OA D M A P
@LBoyajian
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TRANSPARENCY &
ALIGNMENT
W H Y S H A R E YO U R R OA D M A P
@LBoyajian
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PRODUCT MARKETING’S
ROLE IN THE ROADMAP
@LBoyajian
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PRODUCT
PRODUCT
MARKETING
CUSTOMER
SUCCESS
MARKETING
An linchpin between
departments
SALES
@LBoyajian
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PROVIDE INSIGHTS
FROM THE GET GO
@LBoyajian
P R O D U C T M A R K E T I N G ’ S R O L E
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State of the
Field
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Competitor Name
• Deal 1: $ Lost
• Deal 2: $ Lost
• Deal 3: $ Lost
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SHAPE THE NARRATIVE
@LBoyajian
P R O D U C T M A R K E T I N G ’ S R O L E
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Q4 2018 ROADMAP
Content Measurement-
Multi-channel Daily
CONTENT +
SEO
SUCCESS
MODERN SEO
Keyword Settings
In-line configuration
SIMPLICITY
Result Types
Universal Results
Ownership
Explorer
Enhancements
*Target release timeline. Subject to
Actions Beta
FlexHub Reporting
Location Rank Volatility
Country-Level
Mobile Reporting
Search Console
Analytics
Categories
Google for Jobs
Support
Subfolder Support
Closed Beta
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SALES ENABLEMENT
& TRAINING
@LBoyajian
P R O D U C T M A R K E T I N G ’ S R O L E
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CUSTOMER
COMMUNICATION
@LBoyajian
P R O D U C T M A R K E T I N G ’ S R O L E
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PRODUCT MARKETING’S ROLE
IN THE ROADMAP
M A R K E T & T E A M
I N S I G H T S
S A L E S
E N A B L E M E N T
S H A P E T H E
N A R R AT I V E
C U S TO M E R
C O M M U N I C AT I O N
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@LBoyajian
STAY IN TOUCH
T H A N K YO U
FOLLOW @LBOYAJIAN ON
T WITTER & LINKEDIN.