THE 7 STRATEGIES SOCIAL MEDIA MARKETING

THE ROLE OF SOCIAL MEDIA An essential part of the success of today's digital marketing strategies All brands or products – in all kinds and sizes – have not used this tool to its potential Allows marketers to connect and engage with their potential customers through various established and emerging platforms, like LinkedIn, Twitter, Youtube, Facebook, Instagram, and even TikTok

WHY SOCIAL MEDIA MARKETING STRATEGY? Build brand awareness Generate and maintain leads Implement social listening Link social posts to opportunities Measure marketing efforts Build brand authenticity Grow your audience and build community

1ST STRATEGY – CHATBOTS Require no coding knowledge Able to answer the customer questions Can take orders directly from Facebook Messenger and comments Integrate with all the major payment systems

2ND STRATEGY – PERSONALIZED EXPERIENCE Break the traditional views the customers have that you or your company only tries to sell to them Create a more personal customer experience Increase your sales Build a loyal fan base

3RD STRATEGY – EFFICIENT CONTENT Quality is crucial, in which content is no exception High-quality SEO content helps bring in the right customers at the right time

4TH STRATEGY – A COMMUNITY FOR YOUR AUDIENCE Ask them questions Collect their opinion on specific matters Share trusted information, not only about your goods or services Give likes and share their posts Invite them to interact directly with your posts by giving "likes" and relay "shares"

5TH STRATEGY – PROFILES WITH DIVERSE CONTENT Use well-crafted and eye-grabbing imagery, fun videos, or other captivating podcasts, once and awhile

6TH STRATEGY – BRAND ADVOCATES Provide social media-specific guidelines about your brand Inform your advocates on social media’s best practices Put a leader to each section of the social media advocacy plan Keep the track of the correct data to pinpoint areas that require improvement

7TH STRATEGY – SET UP PROFILES ON RELEVANT CHANNELS Look at and learn about your target audience and their persona when choosing the right social media platforms

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