OUTLINE
1. Introduction
2. Why is digital marketing important
3. Types of digital marketing
4. Tips for creating digital marketing
content
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I. Introduction
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Introduction It's no secret that
the way we interact with the
world around us has changed
dramatically in recent years.
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This is especially true in terms of how we consume
information including consuming digital advertising.
Digital marketing is taking over the world of advertising.
Here are the reasons why you should learn digital marketing:
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More people are spending more time
online, which means there are more
opportunities for brands to reach their
target audience through digital channels.
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Consumers are increasingly skeptical of
traditional advertising methods, such as
TV commercials and print ads.
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Digital marketing is more affordable than
traditional marketing methods.
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The internet provides instant feedback, allowing businesses
to track the success of their digital marketing campaigns and
make the necessary adjustments in real-time.
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I. What is digital marketing
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Digital marketing is a technique that uses
digital media to attract customers to a
business or a product that is being sold.
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This means that digital marketing is
used to promote products and services
in the digital space. Digital marketing
has been around for decades, but has
recently become more common as
technology has advanced and become
more accessible.
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The type of content created by
digital marketers is called online
content, this content can be in the
form of text, images, videos, or
graphics that are shared on social
media platforms such as
Facebook or Twitter or on blogs.
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Since the impact can be significant it is
therefore important for businesses to
use digital marketing as it helps them
reach their target audience, which in
turn increases their sales.
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Digital marketing also helps
businesses generate leads, track
customer behavior, and measure
the success of their campaigns.
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II. Types of digital marketing
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- Email Marketing
Email marketing is a pattern that has been used for
a long time for media promotion based on the
email contacts you have.
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To get email contacts, you usually use a lead magnet,
use a lead magnet as a medium to get contact with potential
customers by offering business products.
Examples of using
promo programs.
Ebooks.
Template.
tips and so on.
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- online advertising
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Online advertising is a form of marketing that uses the
internet to convey promotional messages to
consumers.
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The digital marketing industry has grown
exponentially over the years, and we will continue to
grow. The industry is now worth $189 billion globally.
Online advertising offers marketers a number of
advantages, including its low cost and its ability to
reach large numbers of people with minimal effort.
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- SEO (Search Engine
Optimization)
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Search engine optimization (SEO) is a process that
results in active and profitable search engines.
SEO is a way to promote a website to internet search
engines.
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- Social media marketing
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Social media is now one of the most widely used media
to promote products or services. Various kinds of
advertisements can be broadcast through this media,
either directly through the application or through the
website.
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With the development of technology in this digital era,
everything can be done through social media.
One of them is product promotion through advertising.
By using social media as a promotional medium
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- Content Marketing
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Content marketing is a method used to increase traffic
and visitors to websites.
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There are so many methods that can be used, ranging
from television advertisements
radio advertisements
online advertisements
blog posts and video sharing.