The Question of Quora - Speaker Deck

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1 The Question of QUORA Heather Wilde CTO, ROCeteer cc: Mikka Luster - https://www.flickr.com/photos/35034355182@N01 #GeekGirlTechCon @heathriel @ROCeteer_inc

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B www.bolodewo.com cc: MarcelaPalma - https://www.flickr.com/photos/53114928@N02 Text BLASTOFF To 66866 ENTER TO WIN FREE COACHING #GeekGirlTechCon @heathriel @ROCeteer_inc

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2 Quora is a Social Network where anyone can ask and answer questions and where the community votes on which answers are most helpful. cc: ultraBobban - https://www.flickr.com/photos/8274291@N04 #GeekGirlTechCon @heathriel @ROCeteer_inc

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3 Question-and-answer service built on a social- media backbone: • Founded by a Facebook CTO • Crowd-sourced queries, with a comprehensive listing and incentive to stay in touch with a network of people • Attracted high-level executives, journalists, industry insiders, and entrepreneurs cc: luluv1 - https://www.flickr.com/photos/57265990@N08 #GeekGirlTechCon @heathriel @ROCeteer_inc

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cc: csrpazzi - https://www.flickr.com/photos/46077169@N04 WHAT CAN I DO ON QUORA? #GeekGirlTechCon @heathriel @ROCeteer_inc

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5 • You can target your question to specific Quora users, along with others in the community • You can search for specific questions or topics related to your business • You can follow specific industries, questions or topics • You can publish content on Quora blogs cc: Instant Vantage - https://www.flickr.com/photos/44312356@N04 #GeekGirlTechCon @heathriel @ROCeteer_inc

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WHY SHOULD I USE QUORA? cc: Stefan Baudy - https://www.flickr.com/photos/92454606@N00 #GeekGirlTechCon @heathriel @ROCeteer_inc

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7 • Build expertise and authority on your chosen topic • Learn from others - users, customers, industry experts • Answer questions about your product • Find out the questions people are asking about your product or industry • Conduct research on a topic and get crowd- sourced content cc: ed_needs_a_bicycle - https://www.flickr.com/photos/91029339@N00 #GeekGirlTechCon @heathriel @ROCeteer_inc

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8 Hustling or selling is exactly what you shouldn’t be doing on Quora. Instead, aim to spread knowledge. cc: Ewa Rozkosz - https://www.flickr.com/photos/55715448@N07 #GeekGirlTechCon @heathriel @ROCeteer_inc

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9 HOW CAN I USE QUORA EFFECTIVELY? cc: Chewk - https://www.flickr.com/photos/73335091@N00 #GeekGirlTechCon @heathriel @ROCeteer_inc

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cc: daliborlev - https://www.flickr.com/photos/10249607@N04 Create a Good Profile #GeekGirlTechCon @heathriel @ROCeteer_inc

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Follow topics in your industry cc: MIT-Libraries - https://www.flickr.com/photos/8057117@N03 #GeekGirlTechCon @heathriel @ROCeteer_inc

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cc: unloveablesteve - https://www.flickr.com/photos/17859020@N00 Connect With Other Users #GeekGirlTechCon @heathriel @ROCeteer_inc

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cc: wonderfully complex - https://www.flickr.com/photos/41598237@N00 Contribute Quality Content

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cc: ntr23 - https://www.flickr.com/photos/65919269@N00 Create a Topic for your Business #GeekGirlTechCon @heathriel @ROCeteer_inc

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cc: GotCredit - https://www.flickr.com/photos/30576334@N05 Export your Answers #GeekGirlTechCon @heathriel @ROCeteer_inc

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cc: Gwydion M. Williams - https://www.flickr.com/photos/45909111@N00 Check Your Stats Regularly #GeekGirlTechCon @heathriel @ROCeteer_inc

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cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00 Don’t Over-/Self- Promote #GeekGirlTechCon @heathriel @ROCeteer_inc

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cc: compujeramey - https://www.flickr.com/photos/37171504@N00 Heather Wilde @heathriel [email protected]