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Stop the Report!
The Power of People
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“Why traditional decks or slides
make our research under valued”
May you take at least 1 thing away!
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It’s about this moment…
… and what follows.
Briefing Research Findings Delivery
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You know the drill. The 60 page
presentation on Zoom; or if you’re
lucky, face to face
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The bored, expressionless
audience.
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The stakeholders with no
questions.
And it’s not because they’re
not listening, maybe it’s as..
DO THEY “GET IT”?
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Clients don’t live in our world.
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They’re trying to figure out “How
can I make this valuable to me?”
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Their road is long. After your
amazing presentation of
fireworks, animated cat memes
and value propositions, they still
need to…
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Interpret Those Truth Nuggets…
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… which can seem confusing.
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“FIGURE IT ALL OUT”
“How do we use this information?”
“This report is great, but so what?”
“The report doesn’t say it will
work in Agile?”
“The report says our customers hate us
:(“
“Do we do all of this… now??”
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Stop thinking your
process is theirs.
It’s not.
Their process is
their own, though…
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“IT DEPENDS”
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Consultants. In House Designers.
Freelancers. Brand advocates.
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Every client is unique.
Their KPI’s, their product, their
teams, their delivery.
TIP:
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You Are Not The Customer.
(You’ve heard this, right? ;)
TIP:
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So… what can I do?
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Workshops. Not Presentations.
It’s what we do, right?
Teach. Educate. Align.
Collaborate. Show.
Demonstrate.
TIP:
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This is how your clients feel. Overwhelmed.
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Strategic Artefacts
Do they know what a Persona IS?
Do they know what a User Journey IS?
smol TIP: (no… it’s not your website)
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No content
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Those Customer “Insights”.
And How Might We’s…
… what?
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Data Analysis using Post it’s
and N=5
What? 5? wtf?
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Recommendations?
Yeah but, do they ALIGN?
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Outcomes need to be =
Tangible Results
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Tangible Results
… need to be part of your
clients world.
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It’s part of strategic
research delivery.
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It’s your role to show them
the path and put them on
the road.
TIP:
Image Credit - Thanks Fabricio Teixeira!
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Typically everyone is waiting
on THE MOMENT, which
is a report.
A fixed point in time
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Think of research like
WATER
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Mixed
methodology
research in…
The Report… out!
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Mixed
methodology
research
The Report!
Flow Through
pop!
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Tangibility = Understanding
Workshop Delivery
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Immediate Understanding =
Immediate Impact
Tangibility = Understanding
How the research will be
utilised in solutions
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Impact = Measurable
In the clients world
Immediate Understanding =
Immediate Impact
Tangibility = Understanding
Creates achievable
touchpoints
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The report isn’t the hero.
You are, and what you
say and do.
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Everyone has a
different NEED
and IMPACT
You’re not talking
to one role.
Flow Through
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You already have the tools you
need to communicate
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So…
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1. Prepare your client with
expectations; who should
be there, and who needs to
be there.
TIP:
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2. Prepare your delivery for
tangible outcomes
TIP:
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3. Your Presentation is a
WORKshop; not a Deck.
TIP:
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Research Presentations are not a 1hr deck.
It’s an opportunity to bring value.
TOOL TIP:
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Using their process (ie: Double Diamond?) to
explain a process your clients understand
TOOL TIP:
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Using Design Thinking (IDEO)
to provide
strategic value as an output
TOOL TIP:
● Desirability, a product that people want or need
● Viability, a product that will be profitable
● Feasibility, a product that can be created with new or existing technology
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Treat Delivery like Kickoff
TOOL TIP:
(Where did we begin / where we land)
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Bring Research, Ideation and Strategy Together
TOOL TIP:
(The Complete Narrative, rather than isolated chapters)
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You are the report(er)
FIINALTIP:
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Thanks!