Slide 13
Slide 13 text
It makes sense.
If it could work, it would save a lot of time and money.
However, we need to account for the uniqueness of each
channel.
“We need content that can be reused across different
outputs, yet that feels not just in its medium, but of its
medium, everywhere it goes.”
- Sara Wachter-Boettcher in ’Content Everywhere’
* This book was published in 2012, well before the rise of Messenger, Alexa, Siri, and other assistants became mainstream.