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design s Richard Banfield C. Todd Lombardo Trace Wax

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How do you know your product idea is any good?

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MAKE THINGS PEOPLE WANT

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MAKE THINGS PEOPLE WANT >

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MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >

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Source: WSJ

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design

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https://github.com/thoughtbot/design-sprint

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NAMES design sprint

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design spike

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product discovery

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discovery session

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deep dive

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discovery sprint

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! Understand Diverge Converge Build Test

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! Understand Diverge Converge Build Test

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Source: gv.com; thoughtbot.com; smashngmagazine.com

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate

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IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE

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Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective

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Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective

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Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective

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Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype

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Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype Phase 5 Test Test Interviews Daily Retrospective Project Wrap-up !

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what a sprint can do

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what a sprint cannot do

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prepare Get Ready Why a Sprint? Goals & Objectives Inputs (Research, etc) Roles Logistics Supplies

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why a sprint?

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goals & objectives

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inputs

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roles

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logistics & supplies

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understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective

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review research

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pitch practice

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understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective

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goals & anti-goals

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review research Existing Product, Competitors, and Substitutes

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facts, assumptions, questions

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assumptions questions facts

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assumptions questions facts

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review past work

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what’s an assumption?

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Connect 9 dots Use four straight lines or less Do not lift pen once you start No reversing

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Connect 9 dots Use four straight lines or less Do not lift pen once you start No reversing

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questions

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understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective

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problem statement

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so.. what’s the problem?

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understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective

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who | do

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personas

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user journey

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understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective

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daily retro

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diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 8-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective

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diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective

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pitch practice

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background recap

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job stories

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When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.

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diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 8-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective

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mind map

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8-up: eight different ideas in 5 minutes

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storyboard

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silent critique

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group critique

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supervote

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diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective

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daily retro

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converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Diverge $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective

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converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Diverge $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective

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pitch practice

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converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective

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recap diverge

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assumptions table $100 test

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identify alternatives

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converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective

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team sketching I

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ritual dissent

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team sketching II

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final sketch

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converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective

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daily retro

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build Prototype Refine Screens Build it! Test Interview Prep Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective

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build Prototype Refine Screens Build it! Test Interview Prep Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective

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prototype

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90 Lo Hi Interactive Fidelity Hi

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paper prototype

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http://uxmag.com/

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build Prototype Refine Screens Build it! Test Interview Prep Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective

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Pre-roll questions Tasks / Interview Post-roll questions

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confirm appointments!!

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test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Sprint Retrospective

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test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Sprint Retrospective

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98

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what .. worked? ..was validated?

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retrospective

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what’s next?

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! Understand Diverge Converge Build Test

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} } } DESIGN SPRINT JUMP START AGILE SCRUM Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4

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Life is too short to build something nobody wants “ -Ash Maurya

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design