@glueckpress #TextWP CC BY-SA 4.0 TEXT ME IF YOU CAN! BUSINESS IS NOT A WEBSITE YOUR CLIENT’S How to build a website when to run a business, BUSINESS IS NOT A WEBSITE YOUR CLIENT’S 

wclx.glck.be wclx.glck.be +49 157 359 910 87 #TextWP @glueckpress CC BY-SA 4.0 +49 157 359 910 87 Watch your SMS fees! Images Markdown ‛ “ 

wclx.glck.be wclx.glck.be #TextWP @glueckpress CC BY-SA 4.0 #TEXTWP Tweet for free ‛ “ #TEXTWP Images Markdown 

#TextWP @glueckpress CC BY-SA 4.0 Micro, small, and medium- sized Enter- prises S ME M ME S M 

MSME: 90% of firms 70% of total employment 50% of GDP GLOBALLY #TextWP @glueckpress CC BY-SA 4.0 Formal and informal micro, small, and medium-sized enterprises reduce poverty. United Nations (@UN) World government (of some sorts) 

60% of MSME globally don’t have a website. #TextWP @glueckpress CC BY-SA 4.0 Getting a website is too complex, too expensive, too time-consuming. 

#TextWP @glueckpress CC BY-SA 4.0 Eighty million Facebook pages Facebook pages are illegal until Facebook give page owners proper insights into the processing of visitor data.* European Court of Justice (@EUCourtPress) Press release no 81/18, 5 June 2018 

#TextWP @glueckpress CC BY-SA 4.0 Ralf, Cross Media Cloud Steph Torsten Ralf Wiechers (@drivingralle) Cross Media Cloud In all my years as a web agency, I have had about two clients who would actually use their CMS. 

#TextWP @glueckpress CC BY-SA 4.0 Torsten, freelance WordPress dev Ralf Steph Torsten Landsiedel (@zodiac1978) Freelance WordPress developer Most of my clients don’t have the bandwidth to think about, and execute, 
 a full content strategy. They text all the time, tho. 

#TextWP @glueckpress CC BY-SA 4.0 Tap. Type. Take a picture. PUBLISHING Democratise ✌ PUBLISHING Democratise ✌ (I know, I know) 

#TextWP @glueckpress CC BY-SA 4.0 Feature Phones and Smartphones together make up for 97% of all mobile connections world-wide. Even low-end Feature Phones come with a pre-installed text messenger. There are over 5 billion unique mobile users: 67% of humanity potentially know how to use this UI. + + = 

TOP elling WordPress ? STOP elling WordPress ? S #TextWP @glueckpress CC BY-SA 4.0 What if we 

#TextWP @glueckpress CC BY-SA 4.0 1 2 3 4 5 6 BUSINESS IS NOT A WEBSITE YOUR CLIENT’S How to build a website when to run a business, BUSINESS IS NOT A WEBSITE YOUR CLIENT’S 

Study they do WHAT WHAT #TextWP @glueckpress CC BY-SA 4.0 Do not ask they want. Study they do 1 

#TextWP @glueckpress CC BY-SA 4.0 S EYEBALL SELL S EYEBALL SELL Do not websites. 2 

CONTENT CONTENT TEACH TO TEACH TO #TextWP @glueckpress CC BY-SA 4.0 USE WORDPRESS USE WORDPRESS Do not teach your clients to use WordPress. your clients’ 3 

partnerships #TextWP @glueckpress CC BY-SA 4.0 MAINTAIN MAINTAIN Do not code. partnerships 4 

#TextWP @glueckpress CC BY-SA 4.0 *clears throat* 

PLATFORM #TextWP @glueckpress CC BY-SA 4.0 CLIENT CLIENT PLATFORM Do not spread thin between fragmented client projects. base Unify your into a 5 

#TextWP @glueckpress CC BY-SA 4.0 Noel Tock (@noeltock) CGO and Partner at Human Made We don’t have enough consumer- or business-first WordPress platforms in the ecosystem. Strong on-boarding, strong UX, an extremely well curated marketplace of third-party plugins for core businesses and marketing needs – these are the opportunities if you want to reach customers directly. 

#TextWP @glueckpress CC BY-SA 4.0 Kundai Gwatidzo (@epicpewpew) Security consultant, Harare, ZW The majority of makers of WordPress sites barely put in decent security measures. A well curated platform for makers is long overdue. Ngoni Mhuruyengwe (@ngonimhuru) Developer, Harare, ZW The idea of using text messages to update a local business or news website might be for a small niche, but the impact could be widespread. 

FORM FORM S ALLIANCE ALLIANCES #TextWP @glueckpress CC BY-SA 4.0 Do not go on your own. 6 

For real, now… @glueckpress #TextWP CC BY-SA 4.0 TEXT ME! +49 152 28 75 50 28 +49 152 28 75 50 28 WhatsApp Telegram Signal