Design for Behavior and Impact

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Cookpad Tech Kitchen #17 2018.08.22 Design for Behavior & Impact ౻Ҫݠ࢜࿕

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Design for Behavior

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ਓͷߦಈΛม͑Δʹ͸؀ڥΛม͑Δ

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ߦಈՊֶͱ͸

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Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ

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Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ όΠΞεʁʁʁ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ

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όΠΞεͷྫ

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Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 5JNF*ODPOTJTUFODZ#JBTFT࣌ؒෆ੔߹ੑόΠΞε ɾ)ZQFSCPMJD%JTDPVOUJOH ɾ1MBOOJOH'BMMBDZ ɾ*OUFOUJPO"DUJPO(BQ ɾ-JNJUFE"UUFOUJPO ɾ1SFTFOU#JBT ԕ͍ະདྷͱ͍ۙະདྷ ԕ͍কདྷͳΒ଴ͯΔ͕ɺ͍ۙকདྷͳΒ͹଴ͯͳ͍ ɾࠓ೔ສԁ΋Β͏͔ɺ໌೔ສԁ΋Β͏ʁ ɾ೔ޙສԁ΋Β͏͔ɺ೔ޙສԁ΋Β͏ʁ

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Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 1SPCBCJMJUZBOE#FMJFG#JBTFT֬཰ͱ৴͡ࠐΈͷόΠΞε ɾ"WBJMBCJMJUZ#JBT ɾ1SJNJOH ɾ3FDFODZ#JBT ɾ-PTT"WFSTJPO ɾ0TUSJDI&GGFDU ɾ"ODIPSJOH ΞϯΧϦϯάޮՌ ԁ ԁ ࠷ॳʹண໨ͨ͠৘ใʹӨڹ͞Ε΍͍͢

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Behavioral Design Process

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·ͱΊ ɾߦಈΛม͑Δʹ͸ਓͰ͸ͳ͘؀ڥΛม͑Δ ɾόΠΞεΛ஌Δͱਓͷߦಈ΁ͷཧղ͕ਂ·Δ ɾ%FGJOF%JBHOPTF%FTJHO&YQFSJNFOU