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SPRINTING TO INNOVATION C. Todd Lombardo @iamctodd Ethan Bagley @ebagslolz
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We work here (and we do this all the time) @iamctodd @ebagslolz
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How do you know if an idea is any good?
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Research Insights Ideation Prototype Test
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research
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A = Interviewer B = Speaker c = Observer
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Observation Observation
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One Minute...
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C = Interviewer A = Speaker B = Observer
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One Minute...
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B = Interviewer C = Speaker A = Observer
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One Minute...
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What did you.. see? HEAR? OBSERVE?
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insights
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Observation Observation Insight Trend Market Data
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“I like chocolate ice cream” Hand get messy because of dripping Like sweet, need portable clean-up
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So what’s the problem?
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five Minutes...
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Reframe it
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Too Broad HMW redesign dessert? Just Right HMW redesign ice-cream to be more portable? Too Narrow HMW design a cone for ice cream that won’t drip?
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Two Minutes...
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What are you solving for?
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Ideation
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rules: Individual 1st defer judging quaNTITY over QuaLity
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6-up: six different ideas in 5 minutes
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No content
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FIVE MinuteS...
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Dot vote VENN DIAGRAM 2X2 MATRIX CONVERGE:
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Thought Process Evolution Observation Insight Trend Refined Problem
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prototype
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make. test. learn.
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What is the most important question to answer? How might we test it? Make a tangible artifact to test
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Diagram role-play Model Mockup
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Example
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FIVE MinuteS...
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TEST
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TEST WITH TWO DIFFERENT TEAMS
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TWO MinuteS per test
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Tip: don’t try to sell it!
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WHAT WORKED..? good? Bad? Unexpected?
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so... what just happened?
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there are frameworks
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and frameworks
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and more frameworks
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IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE
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they’re all quite similar
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THANKS!! @iamctodd @ebagslolz