Observe - IT Press Tour 42 March 2022

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1 Observe Overview Jeremy Burton CEO, Observe Ross Lazerowitz Head Of Product Jacob Leverich Founder, VP Eng

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2 Observe 101 ⦁ Founded Nov 2017, By SHV - Founders From Snowflake, Splunk, Wavefront, Roblox - Early Investors: Michael Dell, Frank Slootman, Ken Duda - “High Technical Risk, Low Market Risk” ⦁ Jeremy Joined Nov 2018 - Previously Dell Technologies, EMC, VERITAS, Oracle - Snowflake Board Since 2015 ⦁ Turn The World’s Machine Generated Data Into Information - Streaming Data Processing Platform + Many Apps - First “App” - Observability 2

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3 40 CUSTOMERS1PETABYTE DATA INGESTED $100M SERIES A + DEBT RAISED 80 TEAM MEMBERS 4YEARS 2.5M SNOWFLAKE QUERIES PER DAY $2M ANNUAL CONTRACT VALUE

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Observability - What Is It ? 4 4

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Why Observability Now ? 5 5 Problems Result In Churn. Every Company Is A Software Company.

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The Wor 6 6 ld Is Night And Day Different On-Premises Monolithic Architecture Host-Based Applications Deliver Once A Year Monitor Known Issues Cloud-Native Microservices Architecture Ephemeral Applications Continuous Delivery Investigate Unknown Issues

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Inspiration 7 7 Google 2022 Google 2005

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Observability Is A Data Problem 8 8

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Big Problem - Silo’s Of Data 9 9 No-One Has The Big Picture

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All Of Your Data All In One Place 10 Observe.

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Observe’s Magic 11 11 Curate & Relate The Data

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Find Issues 10X Faster 12 12 “Show me the engineers that checked in code which resulted in the sev 1 Zendesk tickets” “Show me the customers we lost customers at each stage of our loan origination process” “Show me the logs for customers in golf bays where the Angry Birds games crashed yesterday evening” Especially Unknown Issues!

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10X Lower Cost 13 13 Charge For Usage, Not For Ingest

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14 14 Cost CAPEX SaaS Usage Our Pricing Model Is Different Time Y1 Y2 Y3 Y4

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15 15 Predictability Flexibility “Buy A Family Sedan” $24,000 “Ordering 3 Uber XLs To Get 15 Friends To Dinner” $96 ($4 / mile * 8 miles * 3)

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16 16 Peak Traffic For Big One Day Sale = 1 Million Users, Otherwise 10,000 Users Predictability Flexibility “Buy A Farm Of 500 Servers” $1,250,000 $2,500 / server * 500 “Scale Up To 500 Servers For A 24 Hour Period Then Scale Down After That.” $806 $0.0672 / hr * 24 hrs * 500

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17 17 1 Observe Credit = 1 Hour Of CPU time *Regardless Of Use Case We Aim To Bring The AWS Model To Apps Predictability Flexibility “Buy Or Subscribe Based On Data Ingested, Metric Points, Hosts etc. (or even vCPUs)” “Buy Storage At AWS S3 Cost. Buy Observe Credits & Consume Them When You Use Observe. *Annual Increases Appear To Not Be Predictable

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19 19 “If You Want To Know About A Product’s Architecture, Look At The Price List.” *Source: Splunk Workload Pricing For the Win! - June 22, 2021 https://www.splunk.com/en_us/blog/leadership/splunk-workload-pricing-for-the-win.html