Behind the Best Storefronts

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Behind the Best Storefronts SpreeConf 2014, NYC

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Sean Schoﬁeld CEO & Co founder of Spree Commerce, Inc. ! Twitter: @uberzealot Github: schof

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I do not look like this

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This is more like it!

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“I love your transparency”

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I’m not crazy.

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Welcome Back

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Our First Conference February, 2012

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Our Fourth Conference

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How’s the Wiﬁ?

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Anybody Here From Cuba?

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Any PHP Developers?

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Momentum

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Let’s Practice Clapping

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Spree 2.2 Released

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Spree 2.2 Highlights ➡ Major adjustments to refactoring ➡ Caching improvements ➡ Rails 4.0.3 (Latest) ➡ Ruby 2.1 (Latest)

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Go Daddy Partnership

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Go Daddy Partnership ➡ Spree performance and scalability ➡ Thousands of additional Spree stores ➡ Contributions to open source “core” ➡ Focus on multi-tenancy !

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Spree Editions & Multistore

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Spree Editions & Multistore ➡ Multiple stores on a single server ➡ Perfect for hosting multiple international sites ➡ Each site has it’s own products, languages, currencies and prices https://github.com/spree/spree_editions/ https://github.com/spree/spree_shared/

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New $5M Investment

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We spent all of it on this!

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New $5M Investment ➡ Continued support for Open Source ! ➡ Accelerate development of the Spree Commerce hub ! ➡ New investors have signiﬁcant e-commerce expertise

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Connect to Any Storefront

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Connect to Any Storefront ➡ Any version of Spree ! ➡ Any custom storefront ! ➡ Any proprietary e-comm platform

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What’s Coming Next?

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You’ve Asked for It ➡ Major refactor of returns and exchanges ➡ Credits ➡ Group discounts ➡ Integrations … lots and lots of integrations

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We Remain 100% Committed to Open Source

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Storefront Still 100% FOSS ➡ Over 11,000 contributions from nearly 500 contributors ➡ Contributions in open source have increased by 500% since our initial investment ➡ We’ll be putting more full time people on the open source project and support

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Customers == Contributors ➡ Bonobos (tons of core contributions) ➡ Surfdome (editions, multi store) ➡ GoDaddy (API, performance, etc.) ➡ Ninefold (performance tools)

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More OS with the Hub ➡ All the integrations will be open source ➡ Complete access to the integration source code with the ability to customize to taste ➡ Integrations will be easier to maintain on a standard platform

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VISION What are we doing?

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Empowering the World’s Sellers

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Open Source is All About Empowering People

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➡ Saves you time ➡ Easy to customize ➡ Fix your own bugs ➡ Higher security (a.k.a. Transparency) ➡ Superior Innovation

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Closed Source is Safe “You can keep your bugs around … like pets.” Jeff Cassimir

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Open vs. Closed

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How can we compete?

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Let’s ask their customers “Netsuite is so ridiculously powerful and fantastic in concept. The execution of it is so bad it makes you want to throw up. “ Amanda

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Let’s ask their partners “I know exactly what Amanda is talking about, and I'm not even an 'end user'. I'm one of the poor schmucks who has to DEVELOP for this piece of bloatware …The documentation is poor, incomplete and inconsistent. The 'helpdesk' is a joke“ Andy M.

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Friends don’t let friends integrate with Netsuite They are trying to solve an important problem but they’re executing poorly

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Netsuite “Integration” Netsuite Netsuite Netsuite Netsuite Netsuite

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How We Look at Integration

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This is How We Win 50,000 lines of code by 500 developers

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This is How They Lose 8,200,000 lines of code by 8 developers

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Empowering the World’s Sellers

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PURPOSE Why we are we doing it?

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We enjoy helping people and solving interesting problems.

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“Thanks, I really appreciate it. It means a lot that you would go out of your way to help your users like this.”

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“With the help of Spree Commerce , and a very talented developer [REDACTED], we've grown our business to nearly $15 MM in sales. Your software has been instrumental to our growth and I wanted to say thank you. ”

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“What I especially liked is the fact that everyone genuinely loves your platform (this is very unusual). I thought I understood what open-source meant, but I did not really understand it until now.”