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Full Stack ! The path ! TO Lessons learned on

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John Allison @jrallison

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Time frontend Backend

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Time frontend Backend

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Email your customers based on what they do (or don’t do) in your app

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Behavioral analytics Real-time segmentation Critical path for our customers Email TeCh

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High writes

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Just cache it???

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High Availability

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Which can you trust? DNS ELB Datacenter single node Network

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Queuing (message bus) (event stream processing)

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Event Archive Log Index Update segments Update Campaigns Send/schedule emails

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Polyglot persistence

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Clustering

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know your ! Failure modes (╯°□°）╯︵ ┻━┻

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http://aphyr.com/ https://groups.google.com/forum/#!topic/redis-db/ Oazt2k7Lzz4%5B1-25-false%5D https://github.com/elasticsearch/elasticsearch/issues/2488

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@jrallison john@customer.io Thanks! http://speakerdeck.com/jrallison/fullstack