Slide 14
Slide 14 text
Shall I personalise these for you?
Oh, you mean you’ll be using info about us and our past interactions to
make these communications and offers more relevant? Well..
11% NO
Less likely
we’ll open
them
53% WHATEVER
Honestly, this wouldn’t make a difference to us
NO WHATEVER YES
34% YES
Oh yes, we’d be more likely to
open them
2014 Marketers perception of consumer attitudes
2014 Consumer attitudes