SXSW 2018 SESSION REPORT Apr. 27, 2018 @ TTTใࠂձ Yoshitaka Haribara

͸͡Ίʹ ➤ ࣗݾ঺հ ➤ ਑ݪ Ղو Ph.D.(৘ใཧ޻ֶ) ➤ TTTελοϑ(ηογϣϯ୲౰)ͱͯ͠ࢀՃ ➤ ࠓ͸Amazon Web ServicesͰಇ͍͍ͯ·͢ ➤ ๻ͷݟͨ6೔ؒ 26 ηογϣϯʹ͍ͭͯ࿩͠·͢ʂ ➤ ࢀՃηογϣϯͷνϣΠε͸๻ͷฉ͖͍ͨ΋ͷத৺ʹબ ͼ·ͨ͠ ➤ ࢀߟ৘ใ ➤ 500 Startups ᖒࢁ͞Μͷ SXSW2018 Interactive ݟͲ͜Ζ ·ͱΊ ➤ Evernote͞Μͷηογϣϯ·ͱΊ ➤ ηογϣϯͷ࿥Ի͕ http://audio.sxsw.com/2018/events/ .mp3 ͔Βμ΢ϯϩʔυͰ͖·͢ʂʂ Austin Convention Center (ACC)

DAY1

HUGH FORREST: WELCOME TO SXSW ➤ ·ͣ͸ΦʔΨφΠβʔʹΑΔΦʔϓχϯ άɾηογϣϯɻ30෼લ͔ΒฒΜͰ4ྻ໨ ʹண੮ɻ ➤ Messages: ➤ SXSW͸ΫϦΤΠςΟϒͳ৔ॴɻ ➤ ྻʹฒͿ࣌ͳͲZenͷ৺Λ๨Εͣʹɻ

DO MORE. DO THINGS THAT WERE PREVIOUSLY IMPOSSIBLE ➤ O’Reilly૑ۀऀͷΦϥΠϦʔ͞Μͷηογϣϯɻ ➤ Messages: ➤ Πϊϕʔγϣϯ͸ςΫϊϩδʔͰ͸ͳࣾ͘ձ ͷଆ(࢖͍ํ)ͷ໰୊ɻ ➤ AIͰਓͷ࢓ࣄΛݮΒ͢ͷͰ͸ͳ͘ɺਓؒͷೳ ྗͷ֦ுΛߟ͑Δ΂͖ɻ ➤ Amazon͸ϩϘοτͷಋೖʹΑΓ࿑ಇऀ͕ ૿͍͑ͯΔɻ ➤ Ϛʔέοτ͸ϚʔέοτϓϨΠεʹΑͬͯ࡞ ΒΕΔ ➤ Uber͸υϥΠόʔͱ৐٬ͷϚʔέοτϓϨ Πεɻ Amazon

CNN’S JAKE TAPPER IN CONVERSATION WITH BERNIE SANDERS ➤ ΞϝϦΧ্ӃٞһͷBernie Sandersͷ CNNΠϯλϏϡʔɾηογϣϯ (௒ਓ ؾ!!)ɻ ➤ ༷ʑͳ֯౓͔Βτϥϯϓ൷൑Λͭͭ͠ɺ फڭɾਓछɾδΣϯμʔͷ෼அ͔ΒΞϝ ϦΧΛकΒͳ͍ͱ͍͚ͳ͍ɺͱ͍͏ίϝ ϯτ&ഥख׃ࡃʹ͜ͷࠃͷ੾࣮͞Λײ͡ ͨɻ

Product Manager @ Google (Google Assistant team) ͷਓͷ࿩ DEVELOPING FOR THE AGE OF DIGITAL ASSISTANTS UI

VOICE & GESTURE UI MEET UP ➤ খ͍͞෦԰Ͱখن໛ͳϛʔτΞοϓ ɻ ➤ 10ਓ x 3άϧʔϓʹ෼͔ΕͯԻ੠UIͱδΣ ενϟʔUIʹ͍ͭͯޠΓ߹͏ձɻ ➤ ࢀՃऀ͸Google@υΠπͷΤϯδχΞɺ HCI/Ի੠UIͷPhDɺΦʔσΟΦɾΤϯδ χΞͳͲɻ

DAY2

I’VE GOT NO SCREENS: INTERNET’S SCREENLESS FUTURE ➤ σΟεϓϨΠͷແ͍ੈքͰձ࿩ܕUI͕Ͳ͏׆༂ ͢Δ͔ɺͦΕʹΑͬͯاۀͷϚʔέςΟϯά/ϒ ϥϯσΟϯά͸Ͳ͏มԽ͢Δ͔ͱ͍͏࿩ (͜Ε΋ ਓؾηογϣϯ)ɻ ➤ Peter Drucker ͷ “Culture eats Strategy” ͱ͍͏ ݴ༿ΛҾ༻ͭͭ͠ɺςΫϊϩδʔͷมભͷ࿩ ➤ Mobile- fi rst → Voice- fi rst ➤ Screens → Speakers ➤ Visual-web → Audio-web ➤ Face-down → Chin-up ➤ ݁࿦͋Γ͖͕ͩস͍औΔͷ্͕ख͍ͷͰ݁ߏ੝ Γ্͕ͬͯͨɻ

A CONVERSATIONAL FUTURE: MAKING TECHNOLOGY ADAPT TO US ➤ GoogleͷUXϦαʔν σΟϨΫλʔͱɺGoogle ݕ ࡧ/Ξγελϯτͷϔουͷམͪண͍ͨςϯγϣϯ ͷରஊɻ ➤ λΠτϧʹ͋ΔΑ͏ʹɺίϯϐϡʔλͱͷΠϯλ ϥΫγϣϯΛਓؒத৺ʹઃܭ͠௚͢͜ͱͷେ੾͞ ʹ͍ͭͯɻ ➤ ྫ͑͹ʮཱྀߦʯʹ·ͭΘΔ ϢʔβʔͷҰ࿈ͷߦಈ (ඈߦػˠ॓ധˠݱ஍ͰͷҠಈ)ΛͲ͏Ξγετ͢ Δ͔ɺ৘ใఏڙʹ͓͚ΔϑΥʔΧε͕What͔Β How΁γϑτ͍ͯ͠Δͱ͍͏࿩ɻ ➤ αʔϏε੒ޭͷࢦඪ͸΋͸΍ εϐʔυ&࣭ Ͱͳ͘ happiness/engagement/adoption/retention/task success ʹͳͬͨɻ Customer adoption of Voice UI

DELIVERING PERSONALIZED EXPERIENCES AT SCALE ➤ intuit ͷΤϯδχΞ2ਓʹΑΔɺෳ਺αʔ Ϗε(ෳ਺Ϟσϧ)Λซ༻ͨ͠ύʔιφϥΠ ζυγεςϜͷߏஙͱӡ༻ʹ͍ͭͯɻ ➤ AWSͷEC2্(ELB+AutoScaling༗)ʹ֤ػ ցֶशϞσϧΛ࣮૷͠ɺͦΕΛRoute 53Ͱ ϧʔςΟϯά͢Δ͜ͱʹΑΓෳ਺αʔϏε ʹ·͕ͨΔύʔιφϥΠζΛ࣮ݱ͢Δɻ ➤ ٕज़తͳ࿩ʹภ͔ͬͯͨΒ͔ɺ͕࣌ؒ2/3 Λա͗ͨ͋ͨΓͰ݁ߏਓ͕ؼͬͯߦͬͨɻ ࿩ͷ಺༰΋εʔύʔըظత͔ͱݴΘΕΔͱ ͦ͏Ͱ΋ͳ͍ɻ

WALTER ISAACSON ON HACKING DA VINCI’S GENIUS ➤ Steve Jobsͷ఻هΛॻ͍ͨ͜ͱͰ༗໊ͳWalter Isaacsonʹ ΑΔηογϣϯɻϨΦφϧυɾμɾϰΟϯνຊʹ͍ͭͯɺ ൴ͷҰੜͱಠ૑తͳ෺ͷݟํʹ͍ͭͯͷߟ࡯ɻμϰΟϯν ͸؍࡯ຐͩͬͨͷͰɺ͋ΒΏΔର৅͔Βڞ௨ͨ͠ύλʔϯ Λൈ͖ग़͢͜ͱʹΑΓߴঘͳ਺ֶɾܳज़Λ࡞Γग़ͨ͠ɻ ➤ ࣌ંεςΟʔϒɾδϣϒζͱͷࢥ͍ग़࿩ΛڬΜͰ(ଟ෼ͦͬ ͪ͸௚઀ͷ஌Γ߹͍͔ͩͬͨΒ͔࿩ʹϦΞϦςΟ͕͋ͬͨ ͕)ɺ2ਓͱ΋mis fi tͩͬͨͱ࿩͍ͯͨ͠ɻ ➤ ΢Υϧλʔ͸୯ͳΔΤϯδχΞʹ͸ڵຯ͕ͳ͘ɺςΫϊϩ δʔͱΫϦΤΠςΟϏςΟΛܨ͛Δ͜ͱʹՁ஋Λײ͍ͯ͡ ΔɺSXSW͸ͦ͏͍͏ॴͩΖʁͱɻδϣϒζ͸ͦ͏͍͏ਓ ͩͬͨ͠ɺ఻౷తʹ͸μϰΟϯνͷྲྀΕΛ͘ΜͰ͍Δɻ ➤ ͡Ό͋࣍ॻ͘ͳΒ୭ʁͱ͍͏࣭໰ʹ͸ɺಛʹܾ·ͬͯ͸ͳ ͍ͱݴ͍ͭͭAmazonͷδΣϑɾϕκεͷ໊લΛڍ͍͛ͯ ͨ (Ӊ஦։ൃ͔Βখചɾސ٬ͷཧղ·Ͱ෯޿͍ڵຯΛ࣋ͬ ͍ͯΔͷ͕ͦͷཧ༝)ɻ

DAY3

WATCH SXSW LIVE: ELON MUSK AT SXSW 2018 ➤ 2೔໨໷ʹElon MuskͷࢀՃΛ஌Γɺཌே ૣى͖ͯ͠νέοτͷྻʹฒͿ͜ͱʹ (8 ࣌લ͔Β)ɻ ➤ ࣮ࡍͷηογϣϯ͸ޙ΄ͲAustin City Limits (ACL)Ͱɻ

➤ ACLͰྻʹฒΜͰΔ࣌ͷ·ΘΓͷงғؾ͸ɺϩοΫελʔͷϥΠϒΛ໨લʹͯ͠ߴ༲ײ͕ԡ͖͑͞Εͳ͍ɺͱ͍͏ײ͡ ͩͬͨɻ ➤ ձ৔͔ΒूΊΒΕ࣭ͨ໰ϦετʹΑΔQ&Aηογϣϯ͕࢝·Δͱ͔ͳΓγϦΞεʹ౴͍͑ͯͨɻ಺༰͸൴͕ࣄۀΛ΍ͬ ͍ͯΔӉ஦(SpaceX)ɾిؾࣗಈं(Tesla)ɾτϯωϧަ௨ࣄۀ(Boring Company)Λத৺ʹ෯޿͘ɻ

➤ AlphaGo, AlphaGo Zero, AlphaZeroͷਐาΛҾ͖߹͍ʹग़ͭͭ͠ɺࣗಈӡసͰ΋ਓؒͷυϥΠόʔΑΓ͸100-200% ҆શͱ͍͏࿩Λ͍ͯͨ͠ɻAIʹର͢Δةػײ͸͜͏͍ͬͨܦݧ͔ΒདྷΔͱͷ͜ͱɻ ➤ SpaceX͸஍ٿ-Ӊ஦ͷΠϯϑϥ͕ͩɺࠓޙ΋݄ʹίϩχʔΛ࡞ΔɺՐ੕ʹ౎ࢢΛ࡞Δɺ࿭੕ؒͷҠಈखஈΛ੔͑Δͳ Ͳɺଟ͘ͷνϟϯε(entrepreneurial opportunities)͕͋Δɻͳ͓Ր੕Ͱ͸௚઀ຽओओٛʹͳΔՄೳੑ͕ߴ͍Β͍͠ɻ ➤ ࣍ੈ୅ͷىۀՈ͸Ͳ͏͍͏໰୊ҙࣝΛ࣋ͯ͹͍͍ͷ͔ɺͱ͍͏࣭໰ʹରͯ͠͸ɺӉ஦ʹҠॅͨ͠ਓྨͱ஍ٿʹ࢒ͬͨ ਓྨͷؒͰରཱ͕ى͜Δ͔΋͠Εͳ͍͔ΒͦΕʹඋ͑Αɺͱݴ͍ͬͯͨɻ ← ऴ࢝͝ػݏͳElon

ACCIDENTALLY MAKING THE MOST POPULAR PODCASTS EVER ➤ ഑৴͍ͯͨ͠ϙουΩϟετ(The American Life)͕ಥ೗શถNo.1ͷ ਓؾ൪૊ʹͳͬͪΌͬͨΜ͚ͩͲͦͷൿ݃Λ࿩͢Αɺͱ͍͏ηο γϣϯɻձ৔ͷΞϝϦΧਓΛരসͷӔʹר͖ࠐΜͰ͍ͨɻ ➤ ॏཁͳͷ͸ετʔϦʔΛޠΔ͜ͱɻετʔϦʔͱ͸࿈ଓͨ͠Ұ ࿈ͷΠϕϯτɻʮ͜Μͳ͜ͱ͕͋ͬͯɺͦΕͰ͜Μͳ͜ͱ͕ ͋ͬͯɺ࣍ʹ͜͏ͳͬͯɺɾɾɾʯͱ࿩͍ͯ͠Ε͹Ϧεφʔ͸ ๞͖ͳ͍ɻ಺༰͸ಛʹແͯ͘΋େৎ෉ɻ ➤ Πϯλʔωοτ͸ 1ର1 ͰޠΓ͔͚ΔϝσΟΞͩɺ͔ͩΒ podcastͱ૬ੑ͕ྑ͍Μͩɺͱ͍͏ͷ͕൴ͷओுɻ ➤ podcastࢢ৔͸ॱௐ(ઢܗ)ʹ৳ͼ͍ͯͯɺ2013೥͔Β103%૿ɻ ͦͷதͰ΋The Amerian Life͸1Τϐιʔυ͋ͨΓͷμ΢ϯϩʔ υ͕ࢦ਺ؔ਺తʹ৳ͼͯΔɻ(͚ͲผʹͦΜͳࣄ͸Ͳ͏Ͱ΋͍͍ Β͍͠ɻ) ➤ ͲΜͳʹγϦΞεͳ࿩Ͱ΋ϢʔϞΞΛڬΉ͜ͱɻ೉ຽ໰୊΋ ʮՈΛ८Δ૪͍ʯͱݴ͍͔͑Ε͹স͑ΔΑ͏ʹͳΔɻ(ӳޠͰ home war ͱݴͬͯͨؾ͕ɻ͜ͷลͷস͍ͷηϯε͸Α͘෼͔ ΒΜ͚Ͳͱʹ͔͘ΦʔσΟΤϯε͸രসͯͨ͠ɻ)

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FUTURE OF PHYSICAL RETAIL IN A POST-DIGITAL WORLD ➤ ΠϯλʔωοτͰͷখചͷٸ੒௕ʹରͯ͠ɺϦΞϧళ ฮͰ͸Կ͕Ͱ͖Δ͔ɺͲ͜ʹՁ஋͕͋Δͷ͔Λ࠶֬ ೝ͠Α͏ͱ͍͏ձɻ ➤ Ϣʔβʔ͸αʔϏεͰ͸ͳ͘ମݧʹ͓ۚΛ෷͏͔ Β࣮ݧతΤϯλʔςΠϝϯτΛ໨ࢦ͢ɻ ➤ ෰ΛചΔͷͰ͸ͳ͘ɺετʔϦʔΛചΔɻ ➤ ళฮͰͷձ࿩͔ΒͷίϯαϧςΟϯά΍face2face ͷΤϯήʔδϝϯτ͕ॏཁͰɺͦͷͨΊʹ͸Ϣʔ βʔͱձࣾͷ઀఺ͱͳΔϒϥϯυɾΞϯόαμʔ ΛूΊΔඞཁ͕͋Δɻ ➤ ϒϥϯυʹ͸Ұ؏ͨ͠ίΞͱͳΔࢗ͞Δετʔ Ϧʔ࡞Γ͕ॏཁɻ ➤ খചͷ৽ͨͳϑϩϯςΟΞͱ͸ɻ(౴͕͑ͳ͔ͬͨ ؾ͕ɻɻ)

DAY4

REPROGRAMMING THE BRAIN WITH UPPER BODY ROBOTICS ➤ ׳Ε͖ͯͨͷͰϚΠφʔηογϣϯ(ύωϥʔ4ਓ+ΦʔσΟΤ ϯε24ਓ)ʹ΋ࢀՃɻϩϘςΟΫεʹΑΔ೴ͷϦϓϩάϥϛϯά ʹ͍ͭͯͷύωϧσΟεΧογϣϯɻλΠτϧ͸एׯͿͬඈΜ ͰΔ͕ϦϋϏϦςʔγϣϯɾϩϘςΟΫε(ࢁւઌੜͷHALΈͨ ͍ͳ΍ͭ)ͱͦͷϏδωεϞσϧʹ͍ͭͯͷ࿩ͳͲɻ ➤ খܕԽɾ௿ίετԽͷ՝୊͸ղܾͰ͖͍ͯͳ͍͕ɺϩϘοτݚ ڀऀ/ىۀՈͱͯ͠ීٴ͍͖͍ͤͯͨ͞ɺͱ͍͏ҙؾࠐΈΛײ͡ ͨɻ ➤ ֓ཁ: ➤ Task Speci fi c Rebuilding: BMI (Brain Machine Interface) Ͱ ೴ܦ༝ͰٛखͳͲΛ઀ଓ͠ɺ೴ͷγφϓεՄ઼ੑʹΑΓૢ ࡞ํ๏Λ(ਓؒଆʹ)ֶशͤ͞Δͱ͍͏ख๏ɻϞνϕʔγϣ ϯͷߴ͍(1000trials/day͙Βֶ͍शͰ͖Δ)ױऀʹ͸༗ޮΒ ͍͠ɻ ➤ ϩϘοτ͸·ͣපӃͰͷϦϋϏϦ͔Βಋೖ͠ɺ͔ͦ͜Β֤ Ոఉ΁΋ීٴ͍͖͍ͤͯͨ͞ɻ

LESSONS IN INNOVATION FROM SILICON VALLEY ELITE ➤ ಉεϩοτͷEddy Cue@AppleʹΑΔ “Curation in Media - Why It Matters”ͷηογϣϯʹߦ͚͹Α͔͔ͬͨ΋ɻɻɻ ➤ γϦίϯόϨʔͷΤϦʔτܦӦऀ ➤ Eric Schmidt@Google ➤ Je ff Bezos@Amazon ➤ Marissa Mayer@Yahoo ➤ ͱ࢓ࣄΛͨ͠ܦݧ͔ΒϦʔμʔʹඞཁͳૉ࣭ʹ͍ͭͯ࿩ ͢ΘΑɺͱ͍͏ηογϣϯɻ ➤ 5 attributes of an e ff ective leader ➤ Fearless ➤ Humble ➤ In fl uential ➤ Curious ➤ Balanced

B2B AND B2C ARE DEAD: NOW WHAT? ➤ EvernoteݱCEOͷChris O’neillʹΑΔηογϣϯ Ͱݸਓతʹ͸ࠓ೔Ұ൪ͷ౰ͨΓɻ͔ͳΓͷ׻ܴ ϜʔυͰ࢝·ͬͨɻ ➤ EvernoteϢʔβʔͷ70%͸࢓ࣄͰར༻ɻ͔͠͠૊ ৫Ͱಇ͘ਓ͸ύʔιφϧͳଘࡏ(஌ݟ͸اۀͰ͸ ͳ͘ݸਓʹ஝ੵ͞ΕΔ࣌୅)ͳͷͰB2Bͱ͔B2Cͱ ͍͏ׅΓ͸ҙຯΛͳ͞ͳ͘ͳΓɺνʔϜͱ͍͏୯ Ґ͕ະདྷͷ࢓ࣄͷܗɻ ➤ εϚϗΞϓϦͷ௨஌͕ཷ·Γ·͘ΔͳͲ৘ใաଟ ͳ࣌୅ʹɺ Capture, Clarify, Organize, Re fl ect, Engage ʹΑΓ৘ใ͕ࣗಈͰ੔ཧ(Getting Things Doneɺ͜Ε΋Ի੠UIͷηογϣϯͰग़ͨΩʔ ϫʔυ)͞ΕΔੈքΛ໨ࢦ͢ɻ

3 INNOVATION SUPERPOWERS EVERYONE HAS BUT ISN’T USING ➤ AWS VP(େاۀ୲౰)ͷSandy Carter(݁ߏ ϑΝϯଟ͍Έ͍ͨ)ͱɺΦϯϥΠϯෆಈ࢈औ ҾͷRed fi n CTOɺϒϥϯσΟϯάاۀ Thulium CEOͷτʔΫηογϣϯɻ ➤ ׂͱAmazonͷاۀจԽʹ͍ͭͯͷ࿩͕ଟ ͔ͬͨ ➤ 2 pizza rule (2ຕͷϐβΛғΊΔΑ͏ͳগ ਓ਺άϧʔϓͰνʔϜΛߏ੒) ➤ Customer obsession (Ϣʔβʔͷ໰୊͔Β Ḫͬͯ੡඼Λ࡞ΔɻͦͷͨΊϓϨεϦϦʔ ε/FAQΛઌʹॻ͘ɻ)

DAY5

DEMOCRATIZING AI FOR INDIVIDUALS & ORGANIZATIONS ➤ Fei-Fei Li (Google → Stanford) ΛғΉ τʔΫηογϣϯɻAIͷԸܙΛGoogleͷ Α͏ͳେاۀ͚ͩʹಠ઎ͤͯ͞͸͍͚ͳ ͍ɺڭҭऀͱͯ͠AIͷຽओԽʹߩݙͨ͠ ͍ɺͱ͍͏झࢫɻ ➤ Fei-Fei Li ͸௒༗໊ਓͳͷͰ௒ਓؾ͔ͱࢥ ͍͖΍(ެࣜΞϓϦ಺ͷfavorite਺͸2329 ͳͷͰ૬౰ଟ͍)ɺ࣮ࡍ͸ձ৔ͷ൒෼͙Β ͍͔͠ਓೖͬͯͳ͔ͬͨɻ΋͸΍AIͷҰ ൠ࿦Λޠͬͯਓ͕ू·Δ࣌୅Ͱ͸ͳ͍ͷ ͔ɻ

A HEARABLE FUTURE: SOUND & SENSORY INTERFACE ➤ Ի੠ͭͳ͕ΓͰࢀՃͯ͠Έ͕ͨτϥϒϧ ଓ͖Ͱ೾ཚສৎͳηογϣϯͩͬͨɻ ➤ εϐʔΧʔ͸Dolby lab.ͷνʔϑαΠΤϯ ςΟετɻ ➤ ಺༰͸ɺ֎քͷԻΛฉ͚ͩ͘Ͱ͸ͳ͘ɺ ਓͷηϯγϯά΋Ͱ͖ΔɺࣖຒࠐΈܕσ όΠε (Ṗ)ɻ

PITCH & TOUCH: WEIRD STARTUPS FROM U OF TOKYO ➤ TTTͷηογϣϯͰ͢ʂʂ ➤ ࢝·Δલ͔ΒΦʔσΟΤϯεͷظ଴ײ͕ߴ͘ɺ֤νʔϜͷϓϨθ ϯͰͲΜͲΜ೤ؾ͕ߴ·ΓɺϐονޙͷσϞλΠϜ΋͍͢͝੝Γ্ ͕Γૉ੖Β͍͠ηογϣϯͩͬͨͱࢥ͍·͢ɻTTTελοϑͱͯ͠ ΋ތΒ͍͠ɻ 1. Archileon: 3D printing ݐங 2. asEars: ยࣖ೉ௌ޲͚ϝΨωܕσόΠε 3. BranchConnect: ࣗવ໦ࡐ૊ΈͷࣗಈՃ޻ 4. FutureStandard: ߝ౉Γυϩʔϯ 5. Lunavity: δϟϯϓྗ޲্Ϛϧνίϓλʔ 6. NatureArchitects: ߏ଄ܭࢉʹΑΔϝλϚςϦΞϧ 7. sigboost: FPGAγϯηαΠβʔ 8. WOTA: ύʔιφϧਫড়ԽγεςϜ 9. Plen: σεΫτοϓϩϘοτ

THE POWER OF IDEAS TO TRANSFORM THE WORLD IS ACCELERATING ➤ γϯΪϡϥϦςΟͷϨΠɾΧʔπϫΠϧ ʹΑΔ࿩ɻ ➤ େମ͜ͷຊʹॻ͍ͯ͋ΔΑ͏ͳ͜ͱɻ

NAVIGATING THE VIDEO REVOLUTION IN THE DIGITAL AGE ➤ YouTube CEO ͷ Susan Wojcicki ΁ͷΠ ϯλϏϡʔηογϣϯɻ ➤ YouTube͕࠷ۙ௥Ճͨ͠χϡʔεϑΟʔυ ػೳͳͲΛઆ໌ɻ ➤ ৘ใͷภΓΛੋਖ਼͢Δͷ͸Googleͷ໾ ໨ɻ

DAY6

HOW UBER DESIGNS FOR A SELF-DRIVING FUTURE ➤ ٕज़తΰʔϧ͸ࣗಈӡసٕज़Λ޲্ͤ͞׬ᘳ ͳ΋ͷʹ͢Δ͜ͱɺମݧతͳΰʔϧ͸Ϣʔ βʔͱ͜ͷٕज़ͷ৴པؔ܎Λங͘͜ͱɻ ➤ Self-driving Software & Voice Assistant ➤ ΤϨϕʔλʔͷUXͷΑ͏ͳಁ໌ੑɻ ➤ Ϣʔβʔ΁ͷఏࣔ͸৘ใաଟʹͳΓ͗͢ͳ ͍Α͏ʹ·ͱΊΔɻ ➤ Controllabilityͱ͸ɺंମΛૢ࡞͢Δ͜ͱͰ ͸ͳ͘ɺҠಈʹର͢Δࣗ༝ɻ ➤ ʮUberΛར༻͢Δ͜ͱͰɺՈͷΨϨʔδʹۭ ͖εϖʔε͕Ͱ͖ͯɺΧϑΣͱͯ͠ར༻͢Δ Α͏ʹͳͬͨɻʯ

CHATBOTS & ROBOTS GIVE RISE TO THE “HUMAN” BRAND ➤ νϟοτϘοτͷύʔιφϦςΟͱاۀͷϒϥϯσΟϯ άʹ͍ͭͯͷύωϧσΟεΧογϣϯɻintuit EVP(Mktg&Sales)ɺAWSͷԻ੠ೝࣝ/ࣗવݴޠॲཧ Director͕ࢀՃɻ ➤ AlexaͷΑ͏ͳԻ੠νϟοτϘοτʹ୯Ұͷਓ֨Λ༩͑ Δ΂͖͔ɺଟ༷ͳਓ֨Λ༩͑Δ΂͖͔͸Amazon಺Ͱ΋ ௕͍ٞ࿦͕͋Δɻͦͷ্Ͱɺ࣮ࡍ͸࢖༻اۀͱϢʔε έʔεʹΑΔͨΊAWSͰ͸ϓϥοτϑΥʔϜ(Lex)Λఏ ڙɻ࠷ۙ͸Ի੠UIʹಛԽͨ͠ελʔτΞοϓ΋ग़࢝Ί ͓ͯΓɺ֤اۀͷϒϥϯσΟϯάઓུʹԊͬͨΦʔμʔ ϝΠυͷύʔιφϦςΟͷઃܭ͕ॏཁʹͳΔͩΖ͏ɻ ➤ (ͪͳΈʹGoogle Home͸Googleͷݡ͘ϢʔϞΞ͕͋Δ ΠϝʔδʹԊ͏Α͏ʹઃܭͨ͠ͱ͍͏࿩͕ॳ೔ͷηο γϣϯͰग़͍ͯͨɻ)

MUSIC SUPERVISION 101: WHAT IS MUSIC SUPERVISION? ➤ Music Supervisionͱ͍͏࢓ࣄʹ͍ͭͯɺ ॳڃฤɻөը΍اۀͷPVΛ࡞੒͢Δࡍ ʹɺԻָͷબఆɺϨίʔυձࣾͱͷܖ໿ ަবɺͳͲΛҰखʹҾ͖ड͚Δ࢓ࣄ (ͱ ๻͸ཧղͨ͠)ɻ ➤ ͳΜ͔Interactiveηογϣϯͱ͸ۭؾײ ͕ҧ͏ɻɻɻস ➤ ࢀՃऀ͸Music SupervisorΛ໨ࢦ͢ਓ͕ ͍ଟ͍ͨΊ͔࣭໰λΠϜ͕ඇৗʹ੝Γ্ ͕͍ͬͯͨɻ

MUSIC AND THE BRAIN: HOW SOUNDS BECOME PLEASURABLE ➤ ௒ਓؾ͗ͯ͢secondary access (interactive badge)Ͱ͸ೖΕͳ͔ͬͨɻఘ ΊͯྡͷϥΠϒձ৔΁ɻ

RADIO DAY STAGE AUSTIN CONVENTION CENTER ➤ SXSWޙ൒ͷMusicʹγϑτ͠ɺϝΠϯձ ৔ͷBallroom D͸ϥΠϒձ৔ʹ ➤ The Marías: ϑϥϯε෩ΞϯϏΤϯτό ϯυɻงғؾ͸ѱ͘ͳ͍͕ɺ௫Έॴ͕ ͳࢗ͘͞Βͳ͍ɻ ➤ Wye Oak: δϣχɾϛονΣϧ෩ͷό ϯυɻόϥϯε͕ྑ͘׬੒౓͕ߴ͍ɻ ϦζϜ΋͔ͬ͠Γ͍ͯͯ͠ྑ͔ͬͨɻ ➤ Marlon Williams: βɾΦʔΨχοΫ ϩοΫɻίγͷ͋ΔάϧʔϰͰૉ੖Β ͍͠ԋ૗ͩͬͨɻ

·ͱΊ ➤ ςΫϊϩδʔ͚ͩͰͳ͘ɺࣾձͷଆͷ໨ઢ΋ɻٕज़ͱΫϦΤΠςΟϏςΟͷަࠩ఺ɻ ➤ ΞϝϦΧਓͷ௚ͷςϯγϣϯ͕෼͔Δɻ ➤ ΍͸ΓԻ੠ܥ͸Customer Adoptionͷظ଴ײͷߴ·ΓΛײͨ͡ɻ ➤ ͋ͷElon Musk͕๩͍͠߹ؒΛ๓ͬͯ·ͰͰ΋དྷͨ͘ͳΔSXSW͸࠷ߴɻ

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