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Introduction to UX/Product Design By Soham Mondal from Triveous

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Presentation Agenda Agenda UX & Product Design Intro to UX & Product Design Design Thinking 1 Design Process Defining the product vision Product Research Analysis/Synthesis/Ideation Design Testing and Validation Post-launch activities 2 Business, Product Strategy & UX Jobs to be done theory Jobs Desired Outcomes Process 3 Product Research Deep Dive Market Research User Research Deliverables 4 Summary Key Takeaways 5

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I’m Soham Mondal Founding Partner, Triveous Anchor Mentor, Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m About

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Triveous Technologies https://triveous.com/ 2013 2016 2017 Khoslalabs Worked with Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About

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2018 2020 FREND and Internetsaathi FREND is a non profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 50,000 women in 300,000 villages across India. IDEO, Novopay and Google AI Worked with IDEO on a design framework for new internet users. Worked with Novopay on multiple financial applications impacting millions of users across India.

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Framework for New Internet Users “DigitalConfidence. Design” for IDEO User Experience Worked with IDEO on a design framework for new internet users. Research was done in collaboration with Google (The next billion user team) and The Bill and Melinda Gates Foundation. DETAILS About

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Introduction What is UX? What is Product Design? What is Design Thinking 1

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Originally coined by David Kelley and Tim Brown of IDEO Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success. Design thinking is a method for the practical resolution of problems. This approach encapsulates methods and ideas of human-centered design into a single unified concept.

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Z http://www.theagileelephant.com/what-is-design-thinking/

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https://medium.com/@jessielacey/ux-design-is-product-design-the-big-picture-approach-1b91733f51f3

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Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

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Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

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Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

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Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

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Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

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Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

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Design Process What are the steps in the design process? 2

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Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process

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Step-4 Step-5 Step-6 Design Start with the solution phase of the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process

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Product Vision & Strategy Getting started with the design process 2.1

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Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process

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Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.

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Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.

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Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.

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Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.

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Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.

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Product Research What is product research and why is it important? 2.2

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Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process

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Life’s too short to build something nobody wants. Ash Maurya

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Why Product Research? - Conducting market and user research enables you to understand what your users actually need and how the market is like - Good research informs your product, and the fact that it comes early in the design process will save you a lot of resources(time and money) down the road - Plus, with solid research, selling your ideas to stakeholders will be a lot easier. DETAILS Research

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Product Research Techniques Market Research  What Is the market?  Who are your competitors?  Who are the important stakeholders? 01. Qualitative Research  What do users need?  What are their goals and aspirations?  What are the challenges users face? 02. Quantitative Research  How to confirm or reject certain hypotheses?  Statistical analysis of data 03. Research

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Market Research Market Research Techniques

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Competitive Research Competitive research is a comprehensive analysis of competitor products and presentation of the results of the analysis in a comparable way. Research helps product teams understand industry standards and identify opportunities for the product in a given market segment. A competitor is a company that shares your goals and that fights for the same thing that your product team wants.  Direct competitors.  Indirect competitors. DETAILS About

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Qualitative Research: User Interviews Why and how to perform user interviews?

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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Quantitative Research: Surveys When should one conduct surveys?

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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https://pdmethods.com/user-research/the-difference-between-qualitative-research-and-quantitative-research/

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Analysis/Synthesis How to be a data driven startup or organisation? 2.3

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Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process

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https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

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Specific Approaches

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Personas What are Personas?

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Personas

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https://careerfoundry.com/en/blog/ux-design/how-to-define-a-user-persona/

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User Journeys Mapping the journey of a user

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https://www.nngroup.com/articles/analyze-customer-journey-map/

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https://www.nngroup.com/articles/analyze-customer-journey-map/

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User Needs / Jobs What do users need?

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Jobs-to-be-Done Theory provides a framework for defining, categorising, capturing, and organising all your customers’ needs. JOBS TO BE DONE FRAMEWORK

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https://www.orderhive.com/knowledge-center/ab-testing

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https://jobs-to-be-done-book.com/

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https://jobs-to-be-done-book.com/

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Design How to be a data driven startup or organisation? 2.4

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Step-4 Step-5 Step-6 Design Start with the solution phase of the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process

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Information Architecture How do you organise information?

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https://xd.adobe.com/ideas/process/information-architecture/information-architecture-users-content-context/

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https://www.mochishoes.com/

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https://www.mochishoes.com/

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Sketching / Paper Prototyping / Wireframing Prototyping your designs

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Sketch or Wireframe

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https://www.xfive.co/blog/figma-reconstruct-website/

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https://www.figma.com/best-practices/five-ways-to-improve-your-prototyping-workflow/

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Testing/Validation How to test your designs? 2.5

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Step-4 Step-5 Step-6 Design Start with the solution phase of the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process

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Usability Testing https://blinkux.com/ideas/mobile-application-usability-testing

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https://www.outwitly.com/blog/research-methods-diary-study

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https://www.outwitly.com/blog/research-methods-diary-study

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Post Launch Activities How to be a data driven startup or organisation? 2.6

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Step-4 Step-5 Step-6 Design Start with the solution phase of the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process

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https://instabug.com/

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https://instabug.com/

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https://www.orderhive.com/knowledge-center/ab-testing

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Introduction to UX Design 01 Introduction to UX Design UX Design Product Design Design Thinking 02 Design Process Vision Product Research Analysis Design Testing and Validation Post Launch Activities 03 Product Research and Analysis Market Research Qualitative Research Quantitative Research Jobs to be Done Personas Recap

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Thank You Email/Site [email protected] https://triveous.com/ 01. Email/Website https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m 02. Slides 03. Fin