Scoping eCommerce Projects
Patrick Rauland
@BFTrick
http://bit.ly/wcmia-scope
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Littoral combat ship
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$200 Million
Hold aircraft
Cannons
Clear mines
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Who cares about details?
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Costs Inflate
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$300-400 Million
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$478 Million
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USS Freedom $638 Million
USS Independence $708 Million
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Performance
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Major Defects
4 Clutch assembly failures
4 Propulsion contaminated by sea water
4 Hull cracks
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“Next to no combat
capability”
- Senator John
McCain
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“These ships have
little chance of
survival in a battle
space”
- Michele Mackin,
GAO
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“I wouldn’t certify the
crews & ships to go”
- Jordy Harrison, US Navy
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Scoping
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How the US Navy builds ships
1. Create wishlist
2. Fund "plan" aka wishlist
3. Start building ships
4. Figure out what goes in the ships
5. Retroactively fix stuff
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You need to have a plan
before you start building
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Approaches to building websites
1. Waterfall
2. Phases
3. MVP
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1. Waterfall
Plan everything
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2. Phases
Do what you know
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3. MVP
Do what's easiest
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Discovery for eCommerce
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The Key to Discovery is
Active Listening
... and Checking Your Assumptions
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"I want a clean, sleek,
minimal design"
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Unknown unknowns
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Talk about the journey for
each product
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Ask them about where they want to go
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2. Definition
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Define what you're going to do
4 Sitemaps
4 Wireframes
4 Prototyping
4 Tech specs
4 Client expectations
4 Communication tools & Frequency