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Scoping eCommerce Projects Patrick Rauland @BFTrick http://bit.ly/wcmia-scope

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Littoral combat ship

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$200 Million Hold aircraft Cannons Clear mines

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Who cares about details?

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Costs Inflate

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$300-400 Million

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$478 Million

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USS Freedom $638 Million USS Independence $708 Million

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Performance

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Major Defects 4 Clutch assembly failures 4 Propulsion contaminated by sea water 4 Hull cracks

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“Next to no combat capability” - Senator John McCain

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“These ships have little chance of survival in a battle space” - Michele Mackin, GAO

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“I wouldn’t certify the crews & ships to go” - Jordy Harrison, US Navy

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Scoping

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How the US Navy builds ships 1. Create wishlist 2. Fund "plan" aka wishlist 3. Start building ships 4. Figure out what goes in the ships 5. Retroactively fix stuff

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You need to have a plan before you start building

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Approaches to building websites 1. Waterfall 2. Phases 3. MVP

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1. Waterfall Plan everything

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2. Phases Do what you know

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3. MVP Do what's easiest

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Discovery for eCommerce

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The Key to Discovery is Active Listening ... and Checking Your Assumptions

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"I want a clean, sleek, minimal design"

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Unknown unknowns

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Talk about the journey for each product

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Ask them about where they want to go

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2. Definition

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Define what you're going to do 4 Sitemaps 4 Wireframes 4 Prototyping 4 Tech specs 4 Client expectations 4 Communication tools & Frequency

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3. Proposal

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Remember: Have a plan!

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Questions? 4 http://speakinginbytes.com 4 http://www.lynda.com/trial/ patrickrauland 4 http://wooconf.com