Tweet
Tweet

Slide 1

Slide 1 text

Crowdsourcing FOR #UGCGOLD ONA2013 http://bit.ly/ugcgold

Slide 2

Slide 2 text

1. GET IT RIGHT

Slide 3

Slide 3 text

ERIC CARVIN / AP

Slide 4

Slide 4 text

verification junkie

Slide 5

Slide 5 text

josh stearns / Free Press

Slide 6

Slide 6 text

2. Those free tools? use them!

Slide 7

Slide 7 text

GEO-SEARCH

Slide 8

Slide 8 text

jennifer preston / NYT

Slide 9

Slide 9 text

jennifer preston / NYT

Slide 10

Slide 10 text

social mention

Slide 11

Slide 11 text

mandy jenkins / DFM

Slide 12

Slide 12 text

3. be empathetic

Slide 13

Slide 13 text

On social networks, I think the initial ask during a breaking situation is do-or-die. You need to write it with professionalism and empathy, and come from a place of ‘we want to hear your story and give you a platform to express it,’ rather than ‘who can give us stuff?’ which is what I see a lot of orgs doing.” “ Annemarie Dooling

Slide 14

Slide 14 text

MANDY JENKINS / DFM SANDY HOOK SHOOTINGS

Slide 15

Slide 15 text

MANDY JENKINS / DFM associated press

Slide 16

Slide 16 text

4. be proactive

Slide 17

Slide 17 text

You can't just put out a call to action and always expect to get great responses. Sometimes you need to find that community and reach out to them.” “ Jareen Imam / CNN ireport

Slide 18

Slide 18 text

from joplin to moore

Slide 19

Slide 19 text

cnn Ireport

Slide 20

Slide 20 text

5. make it worth the effort

Slide 21

Slide 21 text

john sutter / CNN

Slide 22

Slide 22 text

john sutter / CNN

Slide 23

Slide 23 text

6. SET BOUNDARIES

Slide 24

Slide 24 text

THE AWKARD PROJECT

Slide 25

Slide 25 text

DORrINE MENDOZA / CNN

Slide 26

Slide 26 text

7. ROAD TEST YOUR work

Slide 27

Slide 27 text

Before you go asking people to do a grand project, try it yourself! If it's too complicated, you'll be able to tweak it before you ask others to do it. And, if it's not something you'd do, they won't do it either!” “ Christina Zdanowicz, CNN

Slide 28

Slide 28 text

KATRINA THEN & NOW

Slide 29

Slide 29 text

CNN ireport

Slide 30

Slide 30 text

8. what is YOUR AUDIENCE PASSIONATE ABOUT?