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Crowdsourcing FOR #UGCGOLD ONA2013 http://bit.ly/ugcgold

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1. GET IT RIGHT

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ERIC CARVIN / AP

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verification junkie

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josh stearns / Free Press

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2. Those free tools? use them!

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GEO-SEARCH

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jennifer preston / NYT

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jennifer preston / NYT

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social mention

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mandy jenkins / DFM

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3. be empathetic

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On social networks, I think the initial ask during a breaking situation is do-or-die. You need to write it with professionalism and empathy, and come from a place of ‘we want to hear your story and give you a platform to express it,’ rather than ‘who can give us stuff?’ which is what I see a lot of orgs doing.” “ Annemarie Dooling

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MANDY JENKINS / DFM SANDY HOOK SHOOTINGS

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MANDY JENKINS / DFM associated press

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4. be proactive

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You can't just put out a call to action and always expect to get great responses. Sometimes you need to find that community and reach out to them.” “ Jareen Imam / CNN ireport

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from joplin to moore

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cnn Ireport

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5. make it worth the effort

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john sutter / CNN

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john sutter / CNN

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6. SET BOUNDARIES

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THE AWKARD PROJECT

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DORrINE MENDOZA / CNN

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7. ROAD TEST YOUR work

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Before you go asking people to do a grand project, try it yourself! If it's too complicated, you'll be able to tweak it before you ask others to do it. And, if it's not something you'd do, they won't do it either!” “ Christina Zdanowicz, CNN

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KATRINA THEN & NOW

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CNN ireport

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8. what is YOUR AUDIENCE PASSIONATE ABOUT?