Slide 1

Slide 1 text

Product Management Principles for user-centred delivery @kyliehavelock

Slide 2

Slide 2 text

The Canadian Digital Service is about making it faster, simpler, and easier for people to access government services

Slide 3

Slide 3 text

“Make the good path the easy path.” Hillary Hartley Deputy Minister & Chief Digital Officer Government of Ontario

Slide 4

Slide 4 text

What’s our context?

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

Government’s job is dealing with problems that nobody else wants to deal with

Slide 7

Slide 7 text

PHYSIOLOGICAL SAFETY BELONGING + LOVE ESTEEM SELF ACTUALISATION GOVERNMENT

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

User needs (not government needs)

Slide 12

Slide 12 text

have no one to care for their children can’t take the day off work, or can’t afford to have a work trip, or need to visit family Families Workers Travellers

Slide 13

Slide 13 text

23 major language families

Slide 14

Slide 14 text

190 countries of origin

Slide 15

Slide 15 text

11% more likely to access government services online

Slide 16

Slide 16 text

Problems to solve (not solutions)

Slide 17

Slide 17 text

Number of requests to reschedule per year 1,488 in the Vancouver office alone

Slide 18

Slide 18 text

50% request to reschedule within 1 day

Slide 19

Slide 19 text

50% request to reschedule within 1 day 71% request to reschedule within 7 days

Slide 20

Slide 20 text

12,740 call centre enquiries related to citizenship from the Vancouver area

Slide 21

Slide 21 text

7 delivery channels

Slide 22

Slide 22 text

5% don’t have an email address

Slide 23

Slide 23 text

Products (not projects)

Slide 24

Slide 24 text

Vision A clear, simple and fast service that allows future citizens to reschedule their test for a time that meets their needs Facilitate effective communication between call centre and local office staff Build the foundations for further service transformation

Slide 25

Slide 25 text

TARGET GROUP NEEDS PRODUCT BUSINESS GOALS VISION Which market or market segment does the product address? Who are the target customers and users? What problem does the product solve? Which benefit does it provide? What product is it? What makes it stand out? Is it feasible to develop the product? How is the product going to benefit the company? What are the business goals? THE PRODUCT VISION BOARD What is your purpose for creating the product? Which positive change should it bring about? This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License www.romanpichler.com Template version 05/17

Slide 26

Slide 26 text

Name/version Name/version Name/version Name/version DATE The release date or timeframe GOAL The reason for creating the new release FEATURES The high-level features necessary to meet the goal METRICS The metrics to determine if the goal has been met This work is licensed under a Creative Commons THE GO PRODUCT ROADMAP Date or timeframe Features Metrics Goal Date or timeframe Features Metrics Goal Date or timeframe Features Metrics Goal Date or timeframe Features Metrics Goal NAME The name of the new release www.romanpichler.com Template version 10/16

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

Lead and coach (not manage)

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

Continuous improvement (no ‘big bang’ releases)

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

I’m a product manager, Ask me anything @kyliehavelock