Link
Embed
Share
Beginning
This slide
Copy link URL
Copy link URL
Copy iframe embed code
Copy iframe embed code
Copy javascript embed code
Copy javascript embed code
Share
Tweet
Share
Tweet
Slide 1
Slide 1 text
্࣭ʹܨ͙σβΠϯࢦඪͷ࡞Γํ ຊσβΠφʔζ ୩ګٱ ݄
Slide 2
Slide 2 text
σβΠϯΛ Ͳ͏ܭଌ͠·͔͢ʁ ͲͷࢦඪΛݟ·͔͢ʁ ͦͦܭଌͰ͖Δͷʁ
Slide 3
Slide 3 text
No content
Slide 4
Slide 4 text
No content
Slide 5
Slide 5 text
Source: 95% сайтов в 2018-м году в одном UX-ролике
Slide 6
Slide 6 text
্͛·͠ΐ͏จԽͷҋ Ϗδωεʹ͔ܽͤͳ͍͕ɺؾΛ͚ͭͳ͍ͱϢʔβʔମݧΛஶ͘͠ଛͳ͏ Λ্͛ΔͷظඪʹͳΓ͕ͪ ͱސ٬ຬҰ֓ʹൺྫ͍ͯ͠ͳ͍ ͕͖ٞ͢ͱ͜Ζ͕ͩɺ σβΠφʔʜ ސ٬ՁΛݟఆΊΔͨΊͷจ຺ͷڞ༗͕ඞཁ
Slide 7
Slide 7 text
70% ྑ͘ͳ͍ࢦඪͰஅ ݟํ࣍ୈͰํੑ͕มΘΔ
Slide 8
Slide 8 text
70% ྑ͍ίϯςϯπ͕ඞཁ χʔζΛຬ͍ͨͯ͠Δ ίϯςϯπاըɾ੍࡞ Կ͠ͳ͍
Slide 9
Slide 9 text
ฆΒΘ͍͠ࢦඪ දతͳ͚ͩͰஅ͢Δ͜ͱͷةݥੑ 4% ίϯόʔδϣϯ 10% ίϯόʔδϣϯ
Slide 10
Slide 10 text
4% ίϯόʔδϣϯ 10% ίϯόʔδϣϯ ๚ऀ 5000 ൢച 200 ๚ऀ 1000 ൢച 100
Slide 11
Slide 11 text
ྑ͘ͳ͍ࢦඪͷڞ௨ ࢦඪΛʰσβΠϯʱ͢Δ ༷ʑͳղऍ͕ੜ·ΕΔ վΊͯੳɾௐࠪ͠ͳ͍ͱཧղͰ͖ͳ͍ Ϣʔβʔͷ࢟ɾߦಈ͕ݟ͑ʹ͍͘ ؒҧͬͨඪʹ͔ͬͯਐΉ͜ͱ͕͋Δ
Slide 12
Slide 12 text
Plan ܭը Do ࣮ߦ Action վળ Check ධՁ Α͘ݟ͔͚Δਤ
Slide 13
Slide 13 text
Plan ܭը Do ࣮ߦ Action վળ Check ධՁ ݱ࣮
Slide 14
Slide 14 text
ධՁʹ͕͔͔࣌ؒΔ ޡͬͨධՁΛ͢ΔՄೳੑ σβΠϯدΓͷղܾ͕͍͠ վળΛ͢Δ͕࣌ؒѹॖ͞ΕΔ ྑ͘ͳ͍ࢦඪ͕ੜΈग़͢1%$"
Slide 15
Slide 15 text
ച্ རӹ ࢪࡦ
Slide 16
Slide 16 text
ച্ རӹ ຬΛਤΔ ࢦඪ ࢪࡦ ސ٬ຬ ސ٬ຬ͕ച্ɾརӹʹܨ͕Δ͜ͱΛূ໌͢Δ
Slide 17
Slide 17 text
σβΠϯࢦඪͱʁ σβΠϯͷՁΛଌΔ Ϗδωεͷʹͭͳ͕Δސ٬ຬΛଌΔ ϢʔβʔʹՁఏڙ͍ͯ͠Δ͔Λܭଌ ސ٬ຬΛΔͨΊͷߦಈԿ͔ ͦΕΒԿΛܭଌͨ͠ΒཧղͰ͖Δͷ͔
Slide 18
Slide 18 text
ACTIONABLE ࣮ߦՄೳ UNDERSTANDABLE ཧղՄೳ COMPARABLE ൺֱՄೳ ྑ͍σβΠϯࢦඪͷ݅ ॻ੶ʮ-FBO"OBMZUJDTʯΑΓ NORMALIZED ׂ߹ɾൺ BEHAVIORAL ߦಈɾଶ
Slide 19
Slide 19 text
ϖʔδϏϡʔ 1,000,000 ԿΛ͖͔͔͢Βͳ͍ ACTIONABLE ଟ͍͔গͳ͍͔͔Βͳ͍ COMPARABLE ࢦඪͷత͕͔Βͳ͍ UNDERSTANDABLE Ϣʔβʔͷߦಈ͕͔Βͳ͍ BEHAVIORAL
Slide 20
Slide 20 text
ԿΛ͖͔͢গ͔͠Δ ACTIONABLE গ͠ൺֱ͍͢͠ COMPARABLE ࢦඪͷత͕গ͔͠Δ UNDERSTANDABLE ߦಈ͕গ͠ݟ͍͑ͯΔ BEHAVIORAL Ұिؒͷ࠶๚ऀͷׂ߹ 32%
Slide 21
Slide 21 text
ԿΛ͖͔͢ߟ͍͑͢ ACTIONABLE վળ͔ͨ͠ൺֱ͍͢͠ COMPARABLE ࢦඪͷత͕͔Δ UNDERSTANDABLE Ϣʔβʔͷߦಈ͕໌֬ BEHAVIORAL ҰिؒͰ࠷ޙ·ͰهࣄΛಡΉ ࠶๚ऀͷׂ߹ 20%
Slide 22
Slide 22 text
ͷ࠶๚ऀ͕ ຖिɺ࠷ޙ·Ͱ هࣄΛಡΜͰ͍Δ ϖʔδϏϡʔ ҙຯ͕ͳ͍ ݄ؒ ๚ऀ ۩ମੑ͕ͳ͍ Ұिؒʹ ࠶๚ͨ͠ Ϣʔβʔͷׂ߹ ྑ͍ ҰिؒͰ ࠷ޙ·ͰಡΜͩ Ϣʔβʔͷׂ߹ ૉΒ͍͠ ཧ
Slide 23
Slide 23 text
ྑ͍ࢦඪͷΈ ͷ࠶๚ऀ͕ ຖिɺ࠷ޙ·Ͱ هࣄΛಡΜͰ͍Δ Ϣʔβʔͷޭମݧ ൺֱͰ͖Δظؒ ͙͔͢Δඪ ݟ͚ͨͩͰ͔Δ͜ͱ͕ॏཁ Ϣʔβʔଐੑ
Slide 24
Slide 24 text
ྑ͍ࢦඪͷΈ ͷ࠶๚ऀ͕ ຖिɺ࠷ޙ·Ͱ هࣄΛಡΜͰ͍Δ ݟ͚ͨͩͰ͔Δ͜ͱ͕ॏཁ ೖΕΔΑ͏ʹ͢Δ ࠷ॳ ʰצʱ Ͱྑ͍ ܭଌޙɺ ௐ͢Δ ఆظతʹܭଌͯ͠ൺֱ͢Δश׳Λ
Slide 25
Slide 25 text
ྑ͍ࢦඪͷΈ ࢦඪΛʰσβΠϯʱ͢Δ Ϣʔβʔΰʔϧʹج͍͍ͮͯΔ ظ͕ؒ۠ΒΕ͍ͯΔ ͚ͩͳׂ͘߹ɾൺؚ͕·Ε͍ͯΔ ܭଌͷ݁Ռʹج͍ͮͯվળͰ͖Δ
Slide 26
Slide 26 text
ࢦඪ࡞ΓͷୈҰา σβΠϯࢹͱϏδωεࢹͰߟ͑Δͭͷ࣭ རӹΛੜΈग़͢ϢʔβʔͷλεΫʁ ϢʔβʔδϟʔχʔνϟωϧͲ͏͔ʁ ৫ͱͯ͠ͷΰʔϧͱઓུԿ͔ʁ ϓϩμΫτϩʔυϚοϓʁ
Slide 27
Slide 27 text
·ͱΊ ͥͻσβΠϯࢦඪΛ࡞ͬͯΈ͍ͯͩ͘͞ ϢʔβʔͷޭମݧΛݴޠԽ ϏδωεࢦඪΛϢʔβʔΰʔϧʹஔ͖͑ͨΒʁ Կ࡞ͬͯਫ਼Λ্͍͛ͯ͘ ఆظతʹܭଌͯ͠σβΠϯͷՁΛ͍ࣔͯ͘͠
Slide 28
Slide 28 text
୩ګٱ @yhassy
[email protected]
!