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·ΘΔUXϦαʔν ͨ·ΔϢʔβʔΠϯαΠτ UX MILK All Night pixiv Inc. Yosuke Morita

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PM 25:00

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#uxmilkallnight

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⭕ɹUXϦαʔνʹؔ͢ΔpixivͷऔΓ૊Έ ⭕ɹUXϦαʔνͷ౔୆ͱͳΔߟ͑ํ ❌ɹUXϦαʔνͷ۩ମతख๏

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ʮUXϦαʔνͷղ૾౓Λ্͛Δʯ

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2015೥ϐΫγϒೖࣾ ΤϯδχΞ / UXϦαʔνϟʔ ϢʔβʔΠϯαΠτΛத৺ʹྖҬԣஅͰಈ͘ ͓ֆ͔͖͕झຯ ৿ా ༸հ / @minamitary

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ϐΫγϒגࣜձࣾ ૑࡞׆ಈ͕΋ͬͱָ͘͠ͳΔ ৔ॴΛ૑Δ ϐΫγϒͰ͸͜ͷཧ೦ͷ΋ͱɺ pixivΛ͸͡Ίͱ͢ΔΫϦΤΠλʔΛαϙʔτ͢ΔͨΊͷαʔϏεΛɺ ଟ਺ల։͍ͯ͠·͢ɻ

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• ʮpixivʯͷϢʔβʔΛର৅ͱͨ͠UXϦαʔν • ͦͷखஈͱͯ͠ͷσʔλ׆༻ɾ੔උ →ʮϢʔβʔΠϯαΠτΛ։ൃʹ׆͔͢͜ͱʯ ొஃऀͷ͓࢓ࣄ಺༰

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https://speakerdeck.com/minamitary/20190914

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2020೥ɺUXϦαʔννʔϜ஀ੜ

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νʔϜϝϯόʔ minamitary * 1

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༡ܸख͔Β༡ܸ෦ୂ΁

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;Ή

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pixivͷ։ൃνʔϜ • খઆνʔϜ • ϚϯΨνʔϜ • ϨίϝϯυνʔϜ …ͳͲଞଟ਺

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ఏҊͨ͜͠ͱ

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1. ;Θͬͱͨ͠ஈ֊Ͱ૬ஊ͍ͯͩ͘͠͞ 2. ߟ͑Δ͋ͳͨΛαϙʔτ͠·͢

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;Θͬͱͨ͠ஈ֊ Ҿ༻ݩ: https://goodpatch.com/blog/elements-of-ux/

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;Θͬͱͨ͠ஈ֊ Ҿ༻ݩ: https://goodpatch.com/blog/elements-of-ux/

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ʮԿΛ஌Γ͍͔ͨʯʮԿ͕Θ͔Δͱخ͍͔͠ʯ ୈࡾऀͷࢹ఺ͰɺͦΕʹݟ߹͏खஈΛఏҊ ໰͍Λ౤͔͚͛ΔɾखΛಈ͔ͯ͠΋Β͏ ߟ͑Δ͋ͳͨΛαϙʔτ

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ͱ͋ΔϓϩδΣΫτͷαϙʔτྫ • ։ൃॳظʹPdMͱϢʔβʔࢹ఺ͰͷϓϩδΣΫτΰʔϧʹ͍ͭͯೝࣝ߹Θͤ • PdMͷߟ͑ΔλʔήοτϢʔβʔͱఏڙՁ஋ΛϕʔεʹɺϓϩδΣΫτΰʔ ϧΛ੔ཧɾ࠶ఆٛ͢ΔϫʔΫγϣοϓΛΤϯδχΞɾσβΠφʔ΋ؚΊͨ։ ൃϝϯόʔͰ࣮ࢪ • ੔ཧɾ࠶ఆٛ͞ΕͨఏڙՁ஋ʹ೑෇͚͍ͯ͘͠ܗͰσβΠφʔɾΤϯδχΞ ͕UI΍ཪଆͷ࣮૷ઃܭʹணख

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λʔήοτϢʔβʔΛܾΊΒΕͨ͜ͱ͕Ұ൪ͷ੒ՌͰ͢ɻ νʔϜϝϯόʔ͕ಉ͡Ϣʔβʔͷ໨ઢɾղ૾౓Ͱ࿩͢͜ͱ͕Ͱ͖ΔΑ͏ʹͳͬ ͨͨΊɺػೳ΍UIʹؔ͢Δٞ࿦Λ͔ͳΓਂ͘ຊ࣭తͳ΋ͷʹ͢Δ͜ͱ͕Ͱ͖· ͨ͠ɻ ΤϯδχΞͱͯ͠͸ɺʮ͜ͷػೳ͸λʔήοτϢʔβʔʹͱͬͯ͸ॏཁͰ͸ͳ ͍͔Β༏ઌ౓ΛԼ͓͛ͯ͜͏ʯͱ͍ͬͨ൑அ͕Ͱ͖ΔΑ͏ʹͳͬͨ͜ͱ΋େม ॿ͔Γ·ͨ͠ɻ ʮ୭ͷͨΊʹʯΛᐆດʹͤͣஸೡʹܾΊΒΕͨ͜ͱͰɺ͔ͳΓྑ͍ελʔτ μογϡ͕Ͱ͖ͨͱࢥ͍·͢ɻ

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• ϑΝγϦςʔλʔͱͯ͠ந৅ϨΠϠʔ͔ΒؔΘΔ • Ϣʔβʔࢹ఺ͷ໰͍Λ௨ͯ͠WHYΛ੔ཧ • ։ൃϓϩηεΛҰॹʹσβΠϯ

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UXϦαʔνʁ

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1. UXϦαʔννʔϜͷ঺հ 2. ϢʔβʔΠϯαΠτͱղ૾౓ 3. ·ΘΔUXϦαʔνɺͨ·ΔϢʔβʔΠϯαΠτ

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ͱ͋ΔՍۭͷαʔϏεͷMAUɿ10ສ

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10ສਓͷإ

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• உੑʁ • ؟ڸΛ͔͚ͯΔʁ • ͓ञ͕޷͖ͦ͏ʁ

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ʮ؟ڸΛ͔͚ͯΔʯσʔλ͕͋ͬͨΒʁ

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άϥϑΛ࡞ΕΔΑ͏ʹͳΔ

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• ͲΕ͘Β͍ͷׂ߹ͷਓ͕؟ڸΛ͔͚͍ͯΔͷ͔ • ૿͍͑ͯΔͷ͔ɾݮ͍ͬͯΔͷ͔

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ศར

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͡Ό͋ʮͳͥ؟ڸΛ͔͚͍ͯΔͷ͔ʁʯ

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• ໨͕ѱ͍͔Βʁ • ϑΝογϣϯͷҰ؀ʁ • ʁʁʁ

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࣮ࡍʹ͖͍ͯΈͨ

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࣮ࡍʹ͖͍ͯΈͨ ʮ໨͕ѱ͍͔ΒͰ͢ʯ

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࣮ࡍʹ͖͍ͯΈͨ ʮຊ౰͸ίϯλΫτͷํ͕޷͖ͳΜͰ͚͢ͲɺΤϯ δχΞۀ຿Ͱ1೔தPCͱʹΒΊͬͯ͜͠Δͱ໨ͷෛ ୲͕΍͹͍ΜͰ͢ΑͶɻ͔ͩΒ࢓ࣄ͢Δ೔͸؟ڸɻ ࠷ۙ͸1೔தPCʹ޲͔ͬͯΔ೔΋ݮ͖ͬͯͨΜͰɺ ίϯλΫτͰ࢓ࣄͯ͠΋͍͍͔ͳʔͱ͔ࢥͬͯΔΜ Ͱ͚͢Ͳɺே͕ۤखͰى͖Δͷ͕ΪϦΪϦͰɺ࣌ؒ ͕ͳ͍ͷͰ݁ہ؟ڸʹམͪண͘ܗʹͳͬͯ·͢ɻૣ ى͖Ͱ͖ΔΑ͏৭ʑͱ৺͕͚ͯΈͯ͸͍ͯ……ʯ

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͜Ε͸͜ΕͰศར

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৘ใͷʮղ૾౓ʯͷҧ͍

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௿ղ૾౓ ߴղ૾౓

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௿ղ૾౓ • உੑ • ؟ڸΛ͔͚ͯΔ • ञ޷͖ ߴղ૾౓

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௿ղ૾౓ ʮ؟ڸΛ͔͚ͨਓͷ਺ʯ ݸʹର͢Δ৘ใɿශऑ ͦͷ෼޿͍ࢹ໺͕อͯΔ ߴղ૾౓ ʮ؟ڸΛ͔͚ͨཧ༝ʯ ݸʹର͢Δ৘ใ͸๛෋ ͦͷ෼ࢹ໺͕ڱ͘ͳΔ

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௿ղ૾౓ ʮ؟ڸΛ͔͚ͨਓͷ਺ʯ ݸʹର͢Δ৘ใɿශऑ ͦͷ෼޿͍ࢹ໺͕อͯΔ ‣ ޿͞ʹಛԽ ߴղ૾౓ ʮ؟ڸΛ͔͚ͨཧ༝ʯ ݸʹର͢Δ৘ใ͸๛෋ ͦͷ෼ࢹ໺͕ڱ͘ͳΔ ‣ ਂ͞ʹಛԽ

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No content

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޿͍ΠϯαΠτ ݟ௨͠ɿྑ͍ ղ૾౓ɿ௿͍

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ਂ͍ΠϯαΠτ ݟ௨͠ɿѱ͍ ղ૾౓ɿߴ͍

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• ʮཧղ͕ਂ͍ʯɿGOODͳҹ৅ • ʮཧղ͕ઙ͍ʯɿBADͳҹ৅ • GOOD / BADͰදͤΔ΄Ͳ୯७ͳ΋ͷͰ͸ͳ͍ ʮϢʔβʔཧղʯʁ

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ਂ͍ΠϯαΠτɾ޿͍ΠϯαΠτ ૒ํΛʮ૿΍͍ͯ͘͠ʯ

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޿͍ΠϯαΠτ ఆྔΞϓϩʔνͰ૿΍͢ • ߦಈϩά෼ੳ • Ξϯέʔτ ਂ͍ΠϯαΠτ ఆੑΞϓϩʔνͰ૿΍͢ • ϢʔβʔΠϯλϏϡʔ • ؍࡯ɾ࣮ମݧ

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1. UXϦαʔννʔϜͷ঺հ 2. ϢʔβʔΠϯαΠτͱղ૾౓ 3. ·ΘΔUXϦαʔνɺͨ·ΔϢʔβʔΠϯαΠτ

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pixivͷ։ൃνʔϜ • খઆνʔϜ • ϚϯΨνʔϜ • ϨίϝϯυνʔϜ …ͳͲଞଟ਺

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ϢʔβʔΠϯαΠτΛͲ͏ूΊͲ͏׆͔͔͢

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• ֤छࢪࡦͷఆྔతͳ݁ՌΛूΊɺఆੑతͳཧղΛՃ͑Δ • ݈߁਍அతͳࢦඪͷಈ޲΋ຖճνΣοΫ • ʮ਺஋ఆྫʯͱ͍͏໊শͩͬͨ΋ͷΛϦχϡʔΞϧ • िʹҰճͷස౓Ͱ࣮ࢪ ʮϢʔβʔΠϯαΠτఆྫʯ

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BUILD MEASURE LEARN

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ͭ͘Δ ͸͔Δ ·ͳͿ

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։ൃ͸ʮ࡞ͬͯग़ͯ͠ऴΘΓʯͰ͸ͳ͍ ʮग़ͨ͋͠ͱͲ͏࢖ΘΕΔ͔ʯΛ஌Δ͜ͱ΋େࣄ ͦ͜΋ؚΊͯϓϩηεΛσβΠϯͰ͖Δͷ͕ཧ૝ ʢ͜ͷล͸·ͩࢼߦࡨޡதɾɾʣ ։ൃϓϩηεͷσβΠϯ

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ʮϚΠϯυλΠϓʯ Ϣʔβʔʹର͢Δղ૾౓Λ্͛ΔͨΊͷڞ௨ݴޠΛఆٛ ͨͱ͑͹ʮΫϦΤΠλʔʯͱ͍ͬͯ΋ϚΠϯυͷ͋ΓΑ͏͸༷ʑ ʮϓϩϚΠϯυʯʮΤϯδϣΠϚΠϯυʯ ͱཻ͍ͬͨ౓ͰϚΠϯυΛ੾Γग़͢※ ࣮෺͸΋ͬͱࡉ͔͍Ͱ͢

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ʮϚΠϯυλΠϓʯ Ϣʔβʔϖϧιφͱͷҧ͍ɿ • ҰਓҰਓ͕༷ʑͳϚΠϯυλΠϓΛ͍࣋ͬͯΔ • ڧऑ͕͋Γɺ࣌ͱ৔߹ʹΑͬͯมԽ͢Δ

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ʮϚΠϯυλΠϓʯ ଟ༷ͳϢʔβʔΛଟ༷ͳ··೺Ѳ͢ΔͨΊͷ ίϛϡχέʔγϣϯπʔϧ

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• ։ൃϓϩηεΛҰॹʹσβΠϯ͢Δ • ίϛϡχέʔγϣϯπʔϧ΋੔උ͍ͯ͘͠ • ࣗવͱϢʔβʔΠϯαΠτ͕ͨ·Δ࢓૊ΈΛ࡞͍ͬͯ͘

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ͭ͘Δ ͸͔Δ ·ͳͿ

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·ͳͿ ڵຯΛ ๊͘ ஌Δ ର࿩͢Δ ໰͍Λ ཱͯΔ ͭ͘Δ ͸͔Δ

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1. ;Θͬͱͨ͠ஈ֊Ͱ૬ஊ͍ͯͩ͘͠͞ 2. ߟ͑Δ͋ͳͨΛαϙʔτ͠·͢

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·ΘΔUXϦαʔν ͨ·ΔϢʔβʔΠϯαΠτ

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ʮ޷ح৺ʯͱʮ௚ײʯ

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ʮ޷ح৺ʯͱʮ௚ײʯ

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• ϑΝγϦςʔλʔͱ্ͯ͠ྲྀ͔ΒؔΘΔ • Ϣʔβʔࢹ఺ͷ໰͍Λ௨ͯ͠WHYΛ੔ཧ • ։ൃϓϩηεΛҰॹʹσβΠϯ

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• ϑΝγϦςʔλʔͱ্ͯ͠ྲྀ͔ΒؔΘΔ • Ϣʔβʔࢹ఺ͷ໰͍Λ௨ͯ͠WHYΛ੔ཧ • ։ൃϓϩηεΛҰॹʹσβΠϯ ։ൃνʔϜʹ޷ح৺͕͋Δ͜ͱ͕લఏ

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https://inside.pixiv.blog/2020/05/28/105226

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ࣾ಺ʹࠜ෇͘૑࡞จԽͱ ͔ͦ͜ΒಘΕΕΔ ʮੜͷΠϯαΠτʯ https://inside.pixiv.blog/2020/01/24/180000

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޷ح৺Λ͍͔ʹͯ͠ҭΉ͔

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ʮ޷ح৺ʯͱʮ௚ײʯ

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Q. ௚ײͰͷҙࢥܾఆ͸ѱ͔ʁ

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Data → Information → Intelligence

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ͳͥUXϦαʔνΛॏࢹ͢Δͷ͔

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ʮUXϦαʔνͷղ૾౓Λ্͛Δʯ

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UXϦαʔνͱͷڑ཭͸ॖ·Γ·͔ͨ͠ʁ