巨大スポンサーに埋もれないノベルティの作り方 / novelty not buried in huge sponsors

by chobishiba

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ϊϕϧςΟΧϯϑΝϨϯε খࣳඒ༝ل ڊେεϙϯαʔʹຒ΋Εͳ͍ ϊϕϧςΟͷ࡞Γํ

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ࣗݾ঺հ ࢓ࣄ 8FCΞϓϦέʔγϣϯ։ൃ &.1. ֤छҹ࡮෺୲౰ ໊ࢗձࣾҊ಺ůųƄſũŎ ޿ใ ೥ʙ ϓϥΠϕʔτ ݱ৔Ͱ࢖͑Δ3VCZPO3BJMT ଎श࣮ફΨΠυ ڞஶ খࣳඒ༝ل !DIPCJTIJCB

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ॴଐ঺հ גࣜձࣾສ༿ 3VCZPO3BJMTΛ࢖ͬͨ8FCΞϓϦ։ൃ ໾һؚΊ໿ਓͷখ͍͞ձࣾ ΤϯδχΞͱόοΫΦϑΟεϝϯόʔ σβΠφʔ͸͍ͳ͍

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ϊϕϧςΟͱͷؔΘΓ ຊۀΤϯδχΞ ͨ·ʹϊϕϧςΟΛ࡞͍ͬͯΔ ҰਓͰ୲౰ʢपғʹώΞϦϯά͸͢Δʣ ݸਓͰϊϕϧςΟͮ͘Γͷ࢓ࣄΛ੥͚ෛ͏ ͜ͱ΋͋Δ ଞࣾͷϊϕϧςΟ૬ஊʹ৐Δ͜ͱ΋͋Δ

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ࠓ·Ͱ࡞ͬͨ΋ͷ ࠓ·Ͱ࡞ͬͨ΋ͷͰެ։ Ͱ͖Δ΋ͷOPUFʹ·ͱ Ίͯ·͢OPWFDPO IUUQTOPUFNVDIPCJTIJCBOODG

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ϊϕϧςΟ഑෍৔ॴ 3VCZ,BJHJ ೥ʹ౓͋Δۀք࠷େن ໛ͷΧϯϑΝϨϯε ೔ؒ։࠵ དྷ৔ऀਓҎ্

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εϙϯαʔ΋ଟ͍ ͔ࣾ͠͠Ҏ্εϙϯαʔ͕͍Δ ڊେεϙϯαʔ͕͝Ζ͝Ζͯ͠Δ εϙϯαʔΞϐʔϧ৔ॴ ৔಺ܝࣔɾϊϕϧςΟஔ͖৔

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εϙϯαʔ΋ଟ͍ ڊେεϙϯαʔ͸ϊϕϧςΟ΋͍͢͝ ಉ͡අ༻͸͔͚ΒΕͳ͍ ͚Ͳɺεϙϯαʔ͢Δ͔Βʹ͸໨ཱ͍ͪͨ ຒ΋Εͨ͘ͳ͍ ࿩୊ʹͳΔϊϕϧςΟΛ࡞Ζ͏

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ؤுͬͨ

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݁Ռ IUUQTUXJUUFSDPNTFBSDI RUXJUUFSDPN'FWFSZMFBG GSPN"FWFSZMFBGTJODF"VOUJM" TSDUZQFE@RVFSZGMJWF

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ڊେاۀʹຒ΋Εͳ͍ϊϕϧςΟΛ ຖ೥Ͳ͏΍ͬͯ࡞͍ͬͯΔ͔ ঺հ͠·͢

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ϊϕϧςΟ࡞੒ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲ඼ɾએ఻ ᶇ഑෍

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ϊϕϧςΟ࡞੒ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲ඼ɾએ఻ ᶇ഑෍ ΞΠςϜબͼ ͕伴

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ΞΠςϜબͼ ໊ೖΕ ໊ࣾΛҹ࡮ Ͱ͖ͳ͍΋ͷ͸ͳ͍ ͜ͷ೥Ͱҹ࡮ٕज़֨ஈʹਐԽͯ͠Δ খϩοτɾ௿Ձ͕֨Մೳ

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ΞΠςϜબͼ ΞΠςϜબͼ͕伴 ཉ͍͠ͱࢥͬͯ΋Β͑Δ΋ͷΛ୳͢ ೔ࠒ͔ΒΞϯςφΛு͓ͬͯ͘ पғʹ΋ҙݟΛฉ͍ͯΈΔ ϥΠϒ άοζ ۉ ۉ ࠔΓ͝ͱ Α͘ࢀߟʹ͢Δ΋ͷ

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ΞΠςϜબͼ ͳͥͦͷΞΠςϜʹ͔ͨ͠આ໌͸͔ͭ͘ ετʔϦʔΛ࡞ΕΔ͔ ୗࣇॴεϙϯαʔˠࢠڙ΋࢖͏΋ͷˠ΢ΣοτςΟογϡ✨ ։࠵࣌ظˠകӍલˠࡿΧόʔ☔ ٕज़ॻͷൢച͕͋Δˠ෼ް͍ຊΛങ͏ਓ͕͍Δˠ͓͠Γ

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ΞΠςϜબͼ ετʔϦʔʹࣄۀͱؔ࿈͍ͮͨ΋ͷͩͱྑ͍ ࣄۀͷએ఻΋Ͱ͖Δ ฐࣾͷ৔߹ αʔϏεͷձࣾͰ͸ͳ͍ ΤϯδχΞϦϯάύʔτφʔͱ͓ͯ͠٬༷ͱڞʹΑ͍΋ͷΛ࡞Δ ͓٬༷ʹدΓఴ͏ˠࠔΓ͝ͱΛղܾˠศརͳ΋ͷ

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ඃΒͳ͍޻෉ ௝͍͠ͱ࿩୊ʹͳΓ΍͍͢ ˓˓Λ഑͍ͬͯͨձࣾͱ͓΅͑ͯ΋Β͍͍ͨ ˠଞࣾͱඃΓͨ͘ͳ͍ ࡢ೥ͷ3VCZ,BJHJͲΒ΍͖͔ࣾͿͬͯͨ

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ඃΒͳ͍޻෉ ͺͬͱΞΠςϜ໊ͷग़ͯ͜ͳ͍΋ ͷ͸ඃΓͮΒ͍ ʮ͔͚ᷥΔ΍ͭʯˠʮόοάϋϯ Ψʔʯ ʮೞΕͨࡿೖΕΒΕΔ΍ͭʯˠ ʮϚΠΫϩϑΝΠόʔࡿΧόʔʯ

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ϊϕϧςΟ࡞੒ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲ඼ɾએ఻ ᶇ഑෍ ۀऀ͞ Μͱίϛϡχέʔ γϣϯऔͬͯ· ͔͢ʁ

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ۀऀ୳͠ ൃ஫ۀऀͷ૬ஊΛΑ͘ड͚Δ ݸҎԼͳΒ๏ਓ޲͚͚ͩͰͳ͘ɺݸਓ޲͚ͷձ ࣾ΋Φεεϝ (PPHMFݕࡧ͸্Ґ͚ͩͰͳ͍͘Ζ͍Ζͳݕࡧϫʔυ Ͱͨ͘͞ΜͷۀऀΛݟൺ΂Δ খ͞ͳձࣾͩͱ4&0ରࡦʹ·Ͱख͕ճͬͯͳ͍ͱ͜ ΋͋Δ

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ۀऀ୳͠ ༑ਓ஌ਓͱ৘ใަ׵ ͚҆Ε͹͍͍Θ͚Ͱ͸ͳ͍ ඼࣭ ݟੵ΋Γ࣌ͷରԠͳͲ

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ݟੵ΋Γґཔ࣌ͷϙΠϯτ ΧϯϑΝϨϯε߹ΘͤͷϊϕϧςΟͷ৔߹ɺ։࠵೔ʹ ؒʹ߹Θͳ͍ͱແବͳ΋ͷʹͳͬͯ͠·͏ ͔ͤͬ͘ؤுͬͯ࡞ͬͨͷʹʜ ͜Μͳ൵ܶΛճආ͢ΔͨΊʹ

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ݟੵ΋Γґཔ࣌ͷϙΠϯτ ݟੵ΋Γ࣌ʹʮ͜ͷ೔ʹೲ඼ͯ͠΋Β͑ΔͳΒൃ஫͠ ͍͕ͨؒʹ߹͏͔ʯͱਘͶΔ ؒʹ߹͏ͨΊͷσʔλͷక੾ɺೖۚظݶ΋ਘͶΔ σʔλ֬ఆ͔Β˓೔Ͱൃૹͱ͔͠ॻ͔Ε͍ͯͳ͍৔߹ ΋͋ΔͷͰ஫ҙ

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ೋ౓໨·ͯ͠ͷεεϝ աڈʹൃ஫ͨ͜͠ͱͷ͋Δۀऀͷ৔߹ ੵۃతʹऔҾͨ͠ࣄ࣮͕͋Δ͜ͱΛ఻͑Δ લճ˓˓Λൃ஫ͯ͠ධ൑͕Α͔ͬͨͷͰ·͓ͨئ͍ ͍ͨ͠ ݸਓͷ࢓ࣄͰར༻ͨ͠ࡍରԠ͕Α͔ͬͨͷͰ๏ਓͰ ΋͓ئ͍͍ͨ͠

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ೋ౓໨·ͯ͠ͷεεϝ ͍͍͜ͱ͕͋Δʮ͔΋ʯ͠Εͳ͍ ࣮ࡍʹ͍͍͋ͬͨ͜ͱ ୅ۚޙ෷͍ ૹྉແྉ ຊ౰ͷక੾Λڭ͑ͯ΋Β͑Δ લճͱಉ͡୲౰͞ΜΛ෇͚ͯ΋Β͑Δʢ࿩͕ૣ͍ʣ

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ೋ౓໨·ͯ͠ͷεεϝ Կ΋ͳͯ͘΋ ஌Βͳ͍ਓΑΓ஌ͬͯΔਓͷํ͕ ͓ޓ͍҆৺ͯ͠࢓ࣄ͕Ͱ͖Δ

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ϊϕϧςΟ࡞੒ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲ඼ɾએ఻ ᶇ഑෍ ʜ

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ೖߘ ͋·Γ༏౳ੜೖߘͨ͜͠ͱ͕ͳͯ͘ݴ͑Δ͜ͱ͕ʜ σʔλʹ͸ෆඋ͕͋ΔͱࢥͬͯΏͱΓΛ࣋ͬͯ ࣾ಺ͷνΣοΫ௨࣌ؒ͢΋Ճຯͯ͠ܭըΛ Θ͔Βͳ͍͜ͱ͸ͪΌΜͱ໰͍߹ΘͤΔ

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Φεεϝຊ ೖߘσʔλͷͭ͘Γ͔ͨ Ҫ্ͷ͖͋ ஶ ϊϕϧςΟΛ࡞੒͢ΔͨΊʹඞཁͳ σβΠϯιϑτɾҹ࡮஌ࣝΛͬ͘͞ ͱֶ΂Δ࡭ ΋ͬͱૣ͘ʹग़ձ͍͔ͨͬͨ ೥݄ൃߦ ,JOEMF൛͕ࠓ೔·Ͱ൒ֹηʔϧத

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ϊϕϧςΟ࡞੒ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲ඼ɾએ఻ ᶇ഑෍ ഑෍͢Δ͚ͩ͡Ό ΋͍ͬͨͳ͍

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એ఻͠Α͏ ഑Δ͚ͩ͡Ό΋͍ͬͨͳ͍ ೲ඼͞Εͨ௚ޙ͔Βએ఻ ഑෍લɿϊϕϧςΟ࡞ͬͨΑ ഑෍தɿ഑෍ͯ͠ΔΑ ഑෍ޙɿ࢖ͬͯ΋ΒͬͯΔπ ΠʔτΛ35͍͍Ͷ

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ϊϕϧςΟ࡞੒ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲ඼ɾએ఻ ᶇ഑෍ ୔ࢁ࡞Εͳ͍ ͚Ͳ ࿩୊ʹͳΓ͍ͨ

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഑Γํ ༧ࢉʹݶΓ͋ΔͷͰ५୔ʹ͸࡞Εͳ͍ ෳ਺೔։࠵Ͱॳ೔ʹϊϕϧςΟ͕ͳ͘ͳΔͱ ͋·Γʹ΋ऐ͍͠ Ͳ͏ʹ͔͍ͨ͠

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഑Γํ ్தͰิॆ͢Δ ॳ೔෼ɿձ৔ൖೖ ೔໨ɿ॓ധϗςϧʹૹ෇ɺ ேख࣋ͪൖೖ ೔໨ɿ॓ധϗςϧʹૹ෇ɺ ேख࣋ͪൖೖ

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݁࿦ ΍Γ͔ͨ࣍ୈͰे෼໨ཱͯΔ

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࠷ޙʹ ͔ͤͬ͘ϊϕϧςΟΛ࡞ΔͳΒͱ͜ͱΜ࢖͓͏ ࣾ಺ͰҰਓͰ୲౰͍ͯ͠Δਓ΋ଟ͍ͱࢥ͏ͷͰ ͦΕͧΕͷϊ΢ϋ΢Λަ׵Ͱ͖ͨΒخ͍͠

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ڊେεϙϯαʔʹຒ΋Εͳ͍ϊϕϧςΟͷ࡞Γํ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲ඼ɾએ఻ ᶇ഑෍ ೲ඼௚ޙ͔Βએ఻ ετʔϦʔ ͷ͋ΔΞΠςϜ બͼ ೖखνϟϯ εΛ෼ׂ ίϛϡχέʔγϣ ϯऔΖ͏