Designing Powerful Visuals for Engaging Learning

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Creating Powerful Visuals That Captivate & Engage Mike Taylor

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Mike Taylor mike-taylor.org

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Science of Visuals Practical Applications Design Principles Agenda

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Check-In On a scale of 1-5, how confident are you in your visual design skills?

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Science of Visuals 01

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LOOKS MATTER!

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Our unconscious mind can form likes or dislikes before the conscious mind even knows what is being responded to.

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What we see, hear, feel, or experience in our first encounter with something colors how we process the rest of it. https://www.newyorker.com/science/maria-konnikova/headlines-change-way-think

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Our automatic, subconscious reaction to a design influences how we perceive its relevance, credibility, and even usability.

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MILLISECONDS Blinking your eye = 100-400ms

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Marketers speak to the Lizard Brain 1 2 Types of Thinking

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Marketers speak to the Lizard Brain 1 System 1 operates largely unconsciously and automatically System 2 requires conscious effort and control

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CONSCIOUS ______________________________ LOGICAL

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CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL

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CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL Older Dominant Always On Automatic Newer Weaker Tires Easily Effortful

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CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL 11,000,000 bits/second 40 bits/second

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Every second!!! 200 hours of music 6000 books 11,000,000

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Stroop Test

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System 1 & System 2 Thinking

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Vision is the dominant channel through which we perceive the world

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Misperceptions

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Our brain isn’t like a video recorder

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Foveal Vision

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only about 1-2° of our visual field is high resolution.

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Size of your thumbnail at arm’s length By the time you get to 5° away visual acuity drops 50%

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Stare at this center mark No faces have been altered!

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Did you catch ALL those changes?

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Inattentional blindness: Our intuition is that we will notice something that's that visible, that's that distinctive, and that intuition is consistently wrong. – Daniel Simons Invisible Gorilla

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Important visual information can very easily be overlooked. That’s a gorilla!

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You are not even seeing most of what’s going on in the universe. Abhijit Naskar, Neuroscientist

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WITHOUT INITIAL ATTENTION NOTHING ELSE MATTERS

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SUBCONSCIOUS MIND

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SUBCONSCIOUS MIND Supercomputer loaded with a database of programmed behaviors https://www.brucelipton.com/resource/interview/romp-through-the-quantum-field

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most are acquired by time we are 6 YEARS OLD

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How would you design for a 6-year-old?

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Which of those things do you NOT like?

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Directing Visual Attention 02

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"How do I get into that 40 bits of consciously considered information?" "How do I direct foveal vision where I want it to go?"

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Priorities for Visual Attention

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1 Movement 2 Focus 3 Difference 4 Brighter 5 Bigger 6 What’s in front 6 Priorities for Visual Attention

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Movement

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Focus

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Contrast

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Brighter

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Bigger

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Proximity (in front)

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Movement Human Faces Stories There’s a Special Part of the Brain for Recognizing Faces Nancy Kanwisher (1997)

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brainsight.app

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Mayer’s Multimedia Principles for Learning

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Multimedia Principle: People learn better from words and pictures than from words alone.

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median percentage gain across 11 studies

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Modality Principle: Present words as speech rather than on-screen text when explaining graphics

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More solutions on problem solving transfer test

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Coherence Principle: Avoid adding extraneous words, pictures or sounds.

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More solutions on a transfer text WITHOUT extraneous media

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Signaling Principle: Use cueing to highlight important information in graphics.

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Improvement in retention compared to those without signaling.

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Practical Application 03

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Visual Hierarchy Organize and arrange visual elements in order of importance. It guides the viewer's attention to the most crucial information first, then to secondary elements, and so on.

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https://www.appletoncreative.com/understanding-visual-hierarchy-helps-your-customers-understand-you/

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https://visme.co/blog/visual-hierarchy/

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https://visme.co/blog/visual-hierarchy/

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Rule of Thirds Place key elements where imaginary lines dividing the image into thirds intersect. This creates a more engaging composition that naturally guides the viewer's eye.

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A Which is more interesting/attention-getting? B

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A Which is more interesting/attention-getting? B

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Simplify: Remove unnecessary details White Space: Balance elements, avoid clutter Signaling: Use arrows, bold, color-coding Human Faces: Draw attention, guide focus Six Priorities: Movement, focus, contrast, brightness, size, proximity Visual Hierarchy: Use size, color, contrast for importance Rule of Thirds: Place key elements at grid intersections Grids: Create structured layouts

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Good design Whitespace, alignment, & uncluttered will get you a long way.

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Wrap Up *

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Aristotle "The soul never thinks without a picture."

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Check-In What is one thing you will use in your work?

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Cognitive neuroscientist Carmen Simon reveals how to use brain science to attract attention, influencing memory and decisions Carmen Simon linkedin.com/in/drcarmensimon

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Connie Malamed’s book empowers designers to enhance understanding and interest through effective visual design for instructional materials. Connie Malamed linkedin.com/in/conniemalamed

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Improve eLearning effectiveness with evidence-based design principles and practical guidance based on Richard Mayer’s research on multimedia learning.