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Gratuitous animations the era of

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@benmacgowan this used to be animation on the web

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@benmacgowan what technology should i use? rather can this be done? no longer

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@benmacgowan

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@benmacgowan gratuitous adjective 1. done without good reason; uncalled for.
 "gratuitous violence"
 synonyms: unjustified, without reason, uncalled for, unwarranted, unprovoked, undue; More

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@benmacgowan lingscars • Blocking content ! • Distracting animation

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@benmacgowan nodejitsu • Hiding valuable content ! • Unexpected ! • No benefit

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@benmacgowan iPad air • Hijacking user scroll ! • Disruptive user flow

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“ ” @benmacgowan It's not just what it looks like and feels like. Design is how it works. - Steve Jobs

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fitbit dashboard @benmacgowan Video courtesy of Val Head / A List Apart • Draws user’s attention to key content ! • Playful

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Cotton bureau @benmacgowan • Progresses users ! • Non-invasive ! • Responsive

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stripe checkout @benmacgowan • Takes users on a journey ! • Non-invasive

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@benmacgowan Like designed by Marwa Boukarim from the Noun Project So how do you know when an animation is appropriate?

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@benmacgowan 1. user experience

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@benmacgowan Click designed by Rohan Gupta from the Noun Project expectation • Is the animation initiated by the user? ! • Does the result feel natural?

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@benmacgowan Rabbit designed by Thomas Hirter from the Noun Project distraction • Does the animation take focus away from the
 user’s task at hand? Or help? ! • Does it make the user interface harder to use?

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@benmacgowan Binoculars designed by Philip Glenn from the Noun Project emotion • Does the animation trigger an emotional response? ! • Does it give the users a pleasurable experience? ! • Does it make the experience memorable?

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@benmacgowan 2. brand experience

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@benmacgowan Chat designed by Ed Harrison from the Noun Project messaging • What does the animation say about your brand?
 • Is the animation in line with your key messaging 
 and brand values?

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@benmacgowan Target designed by Libby Ventura from the Noun Project consistency • Is the user getting a consistent experience 
 of your brand?

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@benmacgowan 3. browser experience

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@benmacgowan Timer designed by Rohan Gupta from the Noun Project performance • How will your animation impact page load? ! • How will your animation impact performance?

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@benmacgowan Wheelchair designed by Marco Acri from the Noun Project accessibility • How does your animation impact users with disabilities? ! • Not just visual, but cognitive and others ! • How would your animation fallback?

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@benmacgowan {{icon credit}} get your interface working without interactions first

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@benmacgowan prototype it still unsure?

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@benmacgowan “ ” Good UI animations have purpose, personality, and alignment with your message - they just feel right. - Val Head

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thank you @benmacgowan