Android
Is The
World Phone
Corey Latislaw || @corey_latislaw || coreylatislaw.com
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Why Should
You Care?
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Shipments will more than double
between now and 2018 within key
emerging markets, including India,
Indonesia, and Russia. In addition,
China will account for nearly a third of
all smartphone shipments in 2018.
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1.8 Billion
in 2018
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80%
1.5 Billion New Androids
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$650 iDevice
$275 Android
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Android One
India, Pakistan, Turkey, Myanmar, the
Philippines, Indonesia, Nepal, Sri
Lanka, Bangladesh, Nigeria, Ghana,
Ivory Coast, Kenya, Egypt, Morocco
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2/3
South Africans
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4% 2014
25% 2017
Nigeria + Kenya Data Subscriptions
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World
Phone
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Design
Challenges
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Global
Person
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Literacy
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Digital
Literacy
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2007 App Store
2008 Google Play
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$100
Billion
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Human
Centered
Design
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Before I can walk in
another person's shoes, I
must first remove my own.
Brian Tracy
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How?
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Travel is fatal to prejudice,
bigotry, and narrow-
mindedness ...
Mark Twain
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Global
Contacts
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Feedback
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Cultural
Sensitivity
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There’s a temptation to think, ‘Oh it’s east Africa and how
different can these countries be?’ But it turns out they can
be very different. In almost every sense. I mean, they speak
different languages, they have different tribal [roles] ...
Education level varies, the role of government ... all these
things have implications on the software you build.”
Thor Muller
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Technical
Challenges
Best Case Optimism Syndrome
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Devices
Low-End || Android One
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Device
Citizenship
Fast, Efficient, Less Images
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To Limit, Or
Not To Limit
Dependencies
That is the question
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5 MB
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Markets
The new fragmentation
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$.99 Purchase
$10/Week
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Data
Spotty at best
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Unlimited
Data Is
A Lie
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Data
Citizenship
Pre-Fetching, Offline, Limit
Downloads, Monitor Dependencies
Battery
Historian
adb shell dumpsys batterystats --enable full-wake-history
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Doze
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Globally
Inclusive
Coding
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Citizenship
Think globally, act
within local variable scope
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We make the world we live
in and shape our own
environment.
Orison Swett Marden
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The goal of life is not to have our lives
mean something to ourselves. The goal
of life is to have our lives mean
something to others.
Simon Sinek
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Humility
Check your Android privilege
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Never look down on
anybody unless you're
helping them up.
Jesse Jackson
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Empathy
Reality-based design and development
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Learning
Empathy
Listen Intently, Watch + Wonder, Understand Your
Adversaries, Choose Other Side
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The moment you think of
others, your mind widens.
Dalai Lama
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Efficiency
Clean up your app
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Efficiency
Tune your backend, fetch less data, create offline experiences,
resilient when no data, make app faster, reduce APK size,
better battery usage, find memory leaks, less images, ...
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Citizenship
Humility
Empathy
Efficiency
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Action is the foundational
key to all success.
Pablo Picasso