How to go from a Design Sprint to a 82% increase in revenue

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How to go From a Design Sprint to an 82% increase in revenue. @tinkadoic #smashingconf 82%

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Michael

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Design

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Design Design CX Design UX Design UI Design

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Andrew Allen @asallen Design Management Business Computer Science Statistics

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The project.

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Rosetta Stone

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мост Bridge

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Timeline 2015 2016 2018 2017 Oct July March Kick-off 1st release 2nd release

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Design Sprints Idea Build Learn Launch 2 3 1 4

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1. Improve registration conversions 2. Improve purchase conversions 3. Introduce, maintain, and learn from a data informed environment Success metrics

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“Design is the scientiﬁc method of businesses, if done right.” Daniel Burka @dburka

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Diverge Converge

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Prototype Build any prototype that can be tested either with existing or potential customers.

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Free plan 1 hour 1 lesson Ready to dive in? Both plans will get you speaking immediately with our immersive method. (¢80 / hour) 250 hours 20 units 9 units each Buy now $199 Full package LESSON 2 Vocabulary Continue Level 1 Unit 1 We’re building a world in which everyone can speak, read Lesson 2 (Core) Offline 14 Completed 2 Skipped Wrong 5 1 7 2 3 4 6 9 8 5 Vocabulary Shopping Unit 1 We’re building a world in which everyone can speak, read Offline Espanol LEVEL 1

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Product testing

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1. What we heard from the users 2. What we think is best, since we're the invited experts 3. What is feasible given the budget and timeline restrictions Combine to proceed

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Getting to the ﬁrst release.

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UX UI

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Experience Design UI 1. Research 2. Information Architecture 3. Journey design 4. Wireframe design 5. Interaction design 6. Prototyping 7 . User testing

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Visual Design UI 1. Mood-boarding 2. Creative direction 3. Interface design 4. Prototyping 5. Localization and accessibility 6. Specs and developer handoff

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20 x 5 x 40 ~ 4,000 x 24 Course Player ~ 100,000

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1. Two hands vs one hand 2. Swiping vs scrolling 3. One input vs Longer forms 4. Pull out menu vs Tab navigation Landscape only

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Create an account E-mail Adress Password Repeat Password Choose Country Joh Last Name Privacy Policy and Terms and conditions I agree on E-mail Address First Name Last Name Choose Country Password Repeat Password NEXT Sign In Enter your email or username Inputs are case-sensitive Don’t have an account?

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Language Basics UNIT 1 26 of 38 Greetings and Introductions UNIT 2 16 of 33 Work and School UNIT 3 UNIT 4 Shopping Hallo, John German BUY ALL LESSONS Hola, John BUY LANGUAGE Language Basics UNIT 1 28 of 38 Greetings and Introductions UNIT 2 16 of 33 START Work and School UNIT 3 START UNIT 4 Shopping MENU

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Parallel development Buon giorno. Buon giorno.

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Aguacate. › Un aguacate maduro. › Un aguacate y tostadas de queso Feta. Un aguacate y tostadas de queso Feta. ›

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Spanish - Latin America NEXT Hola! Tap on the appropriate image

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Getting to the second release.

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0-3 10-19 30-50 Users Conversions Number of sessions in the ﬁrst week of usage. 20+

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‹ 3.0 3.0 3.6 4.0 Registration conversions +23% +36% +17% Prediction Baseline

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What were the results?

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“ Language apps for iOS: Rosetta Stone beats Duolingo and Babbel” – Macworld 2016 July

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+49% Daily Active Users +73% Registration 4.62 App Store Ranking

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+49% Daily Active Users +73% Registration 4.62 App Store Ranking

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Increasing revenue by 82%! wow wow wow wow wow wow wow wow wow wow

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John Maeda @johnmaeda “Designers that care about the business results, are the ones that will be most successful.”

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http://bit.ly/voteforrosetta

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Design Principles

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1. Bring in all of the stakeholders 2. Know what success looks like 3. Test products with people 4. Honest and timely communication 5. Care about what you're building CLIENT PROJECT USERS TEAM LIFE

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bit.ly/tin-for-smashing apple.co/2os6RGH @tinkadoic #smashingconf