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MEDIA & DESIGN Communications Have Changed, Have the Agencies? Robert Gutounig & Gudrun Reimerth FIBEP World Media Intelligence Congress, Vienna, Nov. 19, 2015

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MEDIA & DESIGN public sphere has evolved

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MEDIA & DESIGN fragmentation of channels

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MEDIA & DESIGN Source: theconversationprism.com evolution of social media

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MEDIA & DESIGN evolution of social media

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MEDIA & DESIGN evolution of social media

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MEDIA & DESIGN evolution of social media

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MEDIA & DESIGN 1,550,000,000 active users 61% mobile users 900,000,000 users 100,000,000 daily active 400,000,000 users big networks still growing

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MEDIA & DESIGN legacy media is alive Source: nestle.de

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MEDIA & DESIGN 10 Souce: Deloitte University Press augmented reality for content production Source: videogamesblogger.com

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MEDIA & DESIGN 11 Souce: John Hagel, Deloitte, 5/14

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MEDIA & DESIGN Souce: http://www.lenouveleconomiste.fr/ algorithmic content production

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MEDIA & DESIGN Source: www.basicthinking.de algorithmic PR

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MEDIA & DESIGN 19.11.2015, FIBEP WMIC Vienna Robert Gutounig, Gudrun Reimerth 14 https://buffer-pictures.s3.amazonaws.com

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MEDIA & DESIGN 15 Souce: http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2015/05/socialmedia.jpg social media is not mass media

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MEDIA & DESIGN 18 © exit fe ways to cope with change

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MEDIA & DESIGN 19 © exit fe more events, less media coverage

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MEDIA & DESIGN 20 © exit fe

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MEDIA & DESIGN We are not seats or eyeballs or end users or consumers. We are human beings - and our reach exeeds your grasp. Deal with it. Cluetrain Manifesto, 1999

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MEDIA & DESIGN © exit fe Source: https://www.ncta.com/platform/broadband-internet/behind-the-numbers-growth-in-the-internet-of-things/

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MEDIA & DESIGN © exit fe Source: http://de.slideshare.net/briansolis/brand-innovators-2015-trends

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MEDIA & DESIGN © exit fe

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MEDIA & DESIGN © exit fe Source: http://de.slideshare.net/briansolis/brand-innovators-2015-trends

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MEDIA & DESIGN E-nvolvement. E-ntertainment. E-phemerality.

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MEDIA & DESIGN [email protected] @sextus_empirico [email protected] @reimerth Public Communication Journalism and Public Relations FH JOANNEUM Alte Poststraße 152, 8020 Graz Austria Thank you.