MEDIA & DESIGN
Communications Have Changed,
Have the Agencies?
Robert Gutounig & Gudrun Reimerth
FIBEP World Media Intelligence Congress, Vienna, Nov. 19, 2015
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MEDIA & DESIGN
public sphere
has evolved
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MEDIA & DESIGN
fragmentation of channels
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MEDIA & DESIGN
Source: theconversationprism.com
evolution
of
social
media
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evolution
of
social
media
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evolution
of
social
media
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evolution
of
social
media
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1,550,000,000 active users
61% mobile users
900,000,000 users
100,000,000 daily active
400,000,000 users
big networks still growing
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MEDIA & DESIGN
legacy media is
alive
Source: nestle.de
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Souce: Deloitte University Press
augmented reality for content production
Source: videogamesblogger.com
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Souce: John Hagel, Deloitte, 5/14
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MEDIA & DESIGN
Souce: http://www.lenouveleconomiste.fr/
algorithmic content production
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Source: www.basicthinking.de
algorithmic PR
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19.11.2015, FIBEP WMIC Vienna Robert Gutounig, Gudrun Reimerth 14
https://buffer-pictures.s3.amazonaws.com
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MEDIA & DESIGN
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Souce: http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2015/05/socialmedia.jpg
social media is
not mass media
MEDIA & DESIGN
We are not seats or eyeballs or
end users or consumers.
We are human beings - and
our reach exeeds your grasp.
Deal with it.
Cluetrain Manifesto, 1999
MEDIA & DESIGN
E-nvolvement.
E-ntertainment.
E-phemerality.
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MEDIA & DESIGN
robert.gutounig@fh-joanneum.at
@sextus_empirico
gudrun.reimerth@fh-joanneum.at
@reimerth
Public Communication
Journalism and Public Relations
FH JOANNEUM
Alte Poststraße 152, 8020 Graz
Austria
Thank you.