About me
• 20 years experience as a designer – mostly freelance
• Many industries
• 3 books, many articles, many presentations
• Created UX Australia in 2009 and ran it for 9 years
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2006
I gave the OzCHI industry
keynote.
“UCD in practice: Is it
working?”
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In 2006
• UCD skills shortage
• Most work done by
consultants
• Design by usability testing
• Lack of understanding of
business
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In 2006
• New interactions (Web 2.0!)
• User-generated content
• Start of social media
• High-profile, great products
with no UCD
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We needed to
• Stop selling user-centered
• Focus on design
• Understand business and
tech better
• Collaborate, don’t work solo
• No design by testing
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And then what happened?
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Now we call it HCD
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Design (and design thinking) got popular
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Design is now
almost all in-house
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Agile is (theoretically) focused on users
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Websites and
apps got good
The bar got
high
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www.floraladdress.com
The need for design skills has exploded
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www.floraladdress.com
Supply had to increase
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Design is taught as
discovery
Many designers
don’t talk to users
Methods rule
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And here we are
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We have a lot of under-skilled designers
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Marketing
broke the
internet
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It’s still hard to get academic content
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Conferences and meetups are great!
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It’s not all bad
• Design is becoming accepted in business
• There is plenty of work
• There is interesting work
• There is even a work in social good and solving big problems