There are between
40,000 & 380,000
“technical SEO” folks on LinkedIn
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Based on my survey, that’s
1-9 million hours
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The average US SEO salary is
$46,466
( payscale.com )
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That’s somewhere between
$20m & $200m
of ‘waste’ every month
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But… why?
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Think about doctors
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They fix the root cause
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And it’s not just tech SEO...
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So we just run campaigns.
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Can we fix this?
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Except, our model is flawed
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Digital marketing
Technical SEO
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Writing
Digital marketing
Technical SEO
Web dev
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Digital marketing
Technical SEO
Web dev
Writing
Digital marketing
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Digital marketing
Technical SEO
Project Management
Training
Web dev
Psychology
Marketing Strategy
Writing
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Digital marketing
PWAs
Technical SEO
Project Management
Training
Web dev
Psychology
Javascript
Performance
Marketing Strategy
Devops & Docs
Writing
Analytics
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Digital marketing
PR
Creative & Design
PWAs
Technical SEO
Project Management
Training
Web dev
Psychology
Javascript
Performance
Marketing Strategy
Devops & Docs
Writing
Analytics
Outreach
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Digital marketing
PR
Creative & Design
PWAs
Technical SEO
Project Management
Training
Web dev
Psychology
Javascript
Performance
Marketing Strategy
Devops & Docs
Writing
Analytics
Outreach
Everything else
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We need a new model
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Let’s go back in time
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No content
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No content
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Today’s model
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No content
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No content
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No content
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Learn all of the things
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Rockstars don’t scale
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We’re not rockstars
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“Buy them beer.”
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...and nobody likes us, anyway!
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I HATE technical SEO.
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I’m a little ashamed
to identify as an SEO.
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Maybe the problem is us
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Every time that...
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We build walls
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Control is not the answer
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It’s not just developers
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We’re clinging on
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Stop being rockstars
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Why now?
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Gutenberg
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Gutenberg
yoast.com/what-is-gutenberg/
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So what?
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No content
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No content
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The problem with Schema...
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No content
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No content
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Err…?
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No content
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Voice
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Isn’t this a bit of a tangent?
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Alex Shiels, flickr.com/photos/wceu/42086304325/
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Alex Shiels, flickr.com/photos/wceu/42086304325/
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Alex Shiels, flickr.com/photos/wceu/42086304325/
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For years, we’ve worked with
individual [websites], one at a time, to
help them [add schema], and
never once did we think to ask them
what CMS they were running
“