Marcin Pawłowski
https://www.linkedin.com/in/marcinpawlowski/
How to win the Client
with a data
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Working with an Agency
Trust
Relations
Data you build on Results
Rational
Feelings
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Build the trust basing on data
Your portfolio. Share case studies basing on public data
Show you understand Clients SEO position
Competition: identify and x-ray them
Improvement ideas
Show that you are basing on the solid foundation
Domain performance over time – public data
https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50
https://topranker.cz/hodnoceni-spoluprace/
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Domain performance over time – public data
https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50
https://topranker.cz/hodnoceni-spoluprace/
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You can peep the agency
Are you a Client?
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Status Quo and Dynamics
is the domain loosing or gaining ?
what is it loosing and what gaining?
Competitors
where is the competition?
how strong is it?
Quick wins directly coming from the analysis?
Understanding Clients position
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Status Quo and SEO dynamics
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https://app.senuto.com/visibility-analysis?domain=bejbycentrum.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain
Aproaching a client facing drops
Current status
Dynamics
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Where are areas that suffer from traffic leaks
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Comptetive position
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Show where the real SEO copetition is
The difference between market and SEO approach to competition
peugeot.cz/
jeep.cz/
volvocars.com/cz
volkswagen.cz/
mazdaihned.cz
autojeremiasova.cz
adj.cz
carstarpraha.cz
skladovevozy.cz
mazdashop.cz
kodecar.cz
Market perspective SEO perspective
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https://app.senuto.com/visibility-
analysis?domain=babyplace.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain
Aproaching a client flying high
Identify competition
Find the content gaps
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No content
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More quick „Quick Wins”
Work towards DA – check your competition
Get rid of duplicated content
Identify the strongest content of your competitor
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Show the data sources you use
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Native search engine tools: Google/Seznam/Yandex
Free SEO Tools like Answer the public, Keyword.io
Well known SEO Tools + Close to the market tools
3 groups of SEO Tools
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