UXINDIA 2015- Bring soul into your mobile experiences(Naveen Sethia) by uxindia

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Hello.

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@naveensethia

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cortana skype bing

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xploree

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3 out of 5 people yell at their computers Yellers Liars

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We all yell at our computers

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We all blame objects around us

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We project human emotion on everything, everywhere & all the time

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Love Hate Expectations Disappointed Revenge

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Understanding the connection between emotion & action AND Applying that knowledge to make a human connection through design

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We want to design an emotional response that increases the likelihood a user will perform a desired behavior

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Why do we care about soul? Why design for emotion? How do we do this? Product case study

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Why design for emotion?

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Designing for usability isn’t good enough.

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If you make a usable interface, you’re doing well in our industry

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1. Emotion 2. Logic

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Functional Reliable Usable Functional Reliable Usable Functional Reliable Usable Pleasurabl e

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Products with emotional connection feels magical & meaningful.

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Magic without meaning

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Meaning without magic

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Magical & meaningful

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How do we do this?

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DESIGNERS PROCESS DELIGHT

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Make it human Keep it animal awesome scary

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Keep it animal

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1. Attention is a scarce resource

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Skills Challeng e FLOW Anxiety Boredom

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Angry bird

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2. We’re build for patterns

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HICKS LAW The time it takes to make a decision increases with the number of alternatives.

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CASH APP

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3. Attractive things work better

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DON NORMAN “Attractive things make people feel good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter.”

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Rdio

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Keep it animal

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Make it human

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1. Be fun 2. Be conversational 3. Be empathetic 4. Be myself 5. Be interesting 6. Be surprised 7. Be grateful 8. Be inspire 9. Be trust 10. Be respected

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1. Be fun

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Cortana personality

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Polar

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Clear

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2. Be conversational

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Cortana

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3. Be empathetic

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Google Maps

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Zomato

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Google Now

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4. Surprise

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A moment of surprise compresses emotion into a split second… … and makes our reaction more intense thereby creating a strong imprint in our memory

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Facebook / On this day

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Yahoo Digest

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Make it human Keep it animal

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Mobile is eating the world.

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Mobile is fundamentally changing the need to think about design, the interaction, and the experience in a substantive way.

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XPLOREE Provide what you need at exactly the right moment with- in your apps.

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EXPERIENCE Use Xploree keyboard on your favorite apps Presto brings discoveries as you type Experience the content on the presto cards