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PROMOTION
EFFECTIVE CROSS-MEDIA PROMOTION
★ clear message / mission / purpose.
unique selling point (USP) with strong focus.
★ consistency is key.
across all outlets: print, web, video, audio, in person;
across all visual and textual content.
★ ubiquitous across all expected/relevant platforms.
high visibility to target audience.
★ regular patterns for best results.
frequent updates, regularly scheduled.