I’ve only spent $75.12 bux to get 57 clicks
from people who work at companies with high
amplification rates.
Pace is 38/mo.
I’ll do that in perpetuity.
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Should I bid the minimum suggestion on
Twitter? YES
More targeted = more $$$, others want to
target them too
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PHASE V –TARGETING
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Targeting Options
Typical CPC
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Keep in mind you get RTs from people and
impressions / clicks you don’t pay for
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Buzzsumo Part II
who has “pushed” an asset recently?
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This is where you build relationships
&
Do outreach!
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Bloggers worth outreaching to
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Too Small
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Grow that Audience with Followerwonk!!
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Efff outbrain / Taboola
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TABOOLA & OUTBRAIN TARGETING
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Why Audiences?
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Need to hire again? Activate it.
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Need to hire again? Activate it.
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Need to sell again? Activate it.
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Segmenting
3000+ Leads
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People who got to 50% on
Screaming Frog Guide
Fired off a pixel
Retarget w/ GDN ads on technical wins