OUT-TASKING How to effectively hire for one off tasks. 

SO WHY OUT-TASK • Less commitment • Fewer costs • Faster turnaround • Start small • Can be virtual or local 

FORMS OF OUT-TASKING • Graphic Design • Website Development • Copywriting • Article / content writing • Video development 

ELANCE • Graphic design • Website development • Article writing • Software programming • Administration 

99DESIGNS.COM • Logo design • Web design • Stationary design • T-shirt design 

ODESK • Graphic design • Website development • Article writing • Software programming • Administration 

99COPYWRITERS • Sales letters • Email creatives • eBooks • Direct mail collateral 

VWORKER • Graphic design • Website development • Article writing • Software programming • Administration 

WRITING THE PROJECT SPEC • Objective (set context) • Job description • Website(s) this project applies to • Examples & references • S.S. Method 

S.S. METHOD • Self Selection • 3 Unique Questions 

LIVE EXAMPLE eLance + article writing 

SELECTING THE WINNER • S.S. Method • Read their feedback • Look at sample portfolio 

3LANCER TECHNIQUE • Pick your top 3 providers • Get them each to do the first 10% of the job • Pick the winner based on ‘trial output’ • Criteria = quality x cost 

MANAGING THE JOB • Use the providers’ management tools • Escrow where possible • Never pay 100% upfront • Get non-disclosures signed where possible 

OUTSOURCING LEDGER 

QUESTIONS