The POWER of EXTERNAL EVANGELIST

by Taiji HAGINO

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The POWER of EXTERNAL EVANGELIST Taiji HAGINO IBM Developer Advocate @taiponrock

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SPEAKER

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Taiji HAGINO IBM Developer Advocate Specialist in Node-RED/Node.js, Swift @taiponrock f t in

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IBM DEVELOPER ADVOCATE

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TECHNOLOGISTS RULE THE WORLD We help developers with their activities! We are always at the developer's point of view, supporting not only IBM platforms and services but also developers in all areas of technology and promoting market expansion in developers and the open source community.

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HELP ME BE PRODUCTIVE & I WILL HEART YOU We will continue to develop and keep connected developers! Our Activities! Establish a community of cities, technologies and practices to support developers' technical expertise (Developer Advocacy). In order to realize the necessary technology, we will provide code assets and increase the value that developers can achieve using IBM Code Patterns. The important thing is to encourage the same thing, privilege and nurture the same thing, inside IBM and outside the company. Extend IBM's leadership in the open community. IBM leads open source (IBM's internal open source process), embeds it into the code committer's assertive strategic community.

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TOKYO CITY TEAM Tokyo Team is a part of Worldwide Developer Advocate Teams!

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Yes, we are DeveloperAdvocate https://developer.ibm.com/code/community/advocates/

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to LEVERAGE EXTERNAL EVANGELIST effectively

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1. Learn EXTERNAL EVANGELIST

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What is EXTERNAL EVANGELIST?

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Microsoft IBM Google AWS DEVELOPER ADVOCATE TECHNICAL EVANGELIST

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SAME as vendor’s TECHNICAL EVANGELIST DEVELOPER ADVOCATE or have MORE POTENCIAL

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WHAT KIND OF VALUES DOES IT HAVE? How should we make the best use of it? External evangelists will definitely help us as well as internal own tech-evangelists/dev-advocates strongly!

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their NETWORKS will be BUSINESS PARTNERS (or already) specific EXPERIENCES

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their NETWORKS will be BUSINESS PARTNERS (or already) specific EXPERIENCES

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2. Make FANS

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Why need FANS?

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SUCCESS cases

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FAN What is ?

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COOL … emerging TECHNOLOGIES DESIGN of products or services TECH EXPERTS stance of COMPANY

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We hope

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1 2 3 IBM touch realize trust

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FAN / CORE USER activities will happen on a life of its own

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FAN / CORE USER activities will happen on a life of its own

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3. AWARD program

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Microsoft MVP (Most Valuable Professional) IBM Champions Google GDE (Google Developer Experts) AWS HEROES

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KIND of AWARDS

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WHY I talk about AWARD PROGRAMS

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I am Microsoft MVP I am Japan Desk of IBM Champion

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MVP in country (Japan) worldwide 200 3,000 * Refer from vendor websites (about)

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CHAMPION worldwide 40 650 * Refer from vendor websites (about) in country (Japan)

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GDE worldwide 20 680 * Refer from vendor websites (about) in country (Japan)

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HEROES worldwide 4 70 in country (Japan) * Refer from vendor websites (about)

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e.g. 200 x 1,000 ↓ 200,000

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INFINITY increase number of influencers

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INFINITY increase number of influencers

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4. CORE USER to ROCKSTAR

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You are already learned CORE USER = FAN

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What is their MOTIVATION?

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MONEY POSITION STATUS

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Experts have PROUDS as developers IMPORTANT THINGS To RECOGNIZE as EXPERT -> HONOR

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IBM respects DEVELOPERS

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We CAN change CORE USERS… ROCKSTARS !!

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We CAN change CORE USERS… ROCKSTARS !!

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CONCLUTIONS

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1. external evangelist is important INFULUENCER 2. make FAN to grow into external evangelist 3. respect PRIDE of developer 4. have own AWARD PROGRAM to admire for Developer Relations DevRel

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9th March 2019 NEXT TOKYO https://tokyo-2019.devrel.net/

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github.com/taijihagino Taiji HAGINO Developer Advocate IBM THANKS! facebook.com/taiponrock f t in linkedin.com/taiponrock @taiponrock