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The Journey of Effective
 API Evangelism Neil Mansilla
 VP, Developer Relations @mansillaDEV Presented at API Strat
 Austin 2015

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Solve API Problems Fast Monitor, log, measure & share your API usage.

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API Evangelism

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API

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How API Engineers See Themselves

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How Sales & Marketing See API Engineers

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How API Engineers See Sales How Sales Sees Themselves

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Evangelism

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Tech Evangelists

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API Evangelists

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What is the function of
 API evangelism?

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Your Company Partners
 Customers
 Developers Common view of
 API evangelism Evangelism

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Which department does evangelism
 report into?

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Product Engineering Marketing

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Product Engineering Sales / BD /
 Marketing API Evangelism

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Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction

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Your Company Partners
 Customers
 Developers API Evangelism

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API
 Evangelism Your Company Partners
 Customers
 Developers Effective API Evangelism
 Feedback Loop

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Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction

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Effective API evangelism
 requires understanding the needs of and empathizing with every team, internally and externally.

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In Practice

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In Practice

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API Evangelism =~ Advocacy

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API Evangelism =~ Listening

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API Evangelism =~ Enabling

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API Evangelism =~ Journey

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Thank you. [email protected] @mansillaDEV