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The Journey of Effective API Evangelism Neil Mansilla VP, Developer Relations @mansillaDEV Presented at API Strat Austin 2015
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Solve API Problems Fast Monitor, log, measure & share your API usage.
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API Evangelism
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API
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How API Engineers See Themselves
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How Sales & Marketing See API Engineers
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How API Engineers See Sales How Sales Sees Themselves
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Evangelism
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Tech Evangelists
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API Evangelists
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What is the function of API evangelism?
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Your Company Partners Customers Developers Common view of API evangelism Evangelism
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Which department does evangelism report into?
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Product Engineering Marketing
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Product Engineering Sales / BD / Marketing API Evangelism
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Product Engineering Marketing Support Sales API Evangelism Internal Crossfunction
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Your Company Partners Customers Developers API Evangelism
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API Evangelism Your Company Partners Customers Developers Effective API Evangelism Feedback Loop
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Product Engineering Marketing Support Sales API Evangelism Internal Crossfunction
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Effective API evangelism requires understanding the needs of and empathizing with every team, internally and externally.
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In Practice
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In Practice
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API Evangelism =~ Advocacy
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API Evangelism =~ Listening
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API Evangelism =~ Enabling
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API Evangelism =~ Journey
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Thank you. neil@runscope.com @mansillaDEV