Help your users fall into the pit of success

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Help your users fall into the Pit of Success! @robpearson | octopus.com | #dddbne 1

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Rob Pearson About me — Canuck and Aussie — Developer Designer — ❤ Product Development — ❤ Happy Customers — ❤ Apple Products — Work at Octopus Deploy @robpearson | octopus.com | #dddbne 3

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@robpearson | octopus.com | #dddbne 4

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Agenda 1. What is the pit of success?!? 2. Finding your 'a-ha' moment 3. Selling the dream 4. Motivate for success @robpearson | octopus.com | #dddbne 5

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1. What is the pit of success?!? @robpearson | octopus.com | #dddbne 6

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Fiery pit of hell @robpearson | octopus.com | #dddbne 7

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The pit of success @robpearson | octopus.com | #dddbne 8

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This is User Onboarding! Mix of Design, Dev, Marketing and Support @robpearson | octopus.com | #dddbne 9

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Why !?! @robpearson | octopus.com | #dddbne 10

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86% @robpearson | octopus.com | #dddbne | link h!ps://blog.appcues.com/blog/3-cringeworthy-stats-on-customer-retention/ 11

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User onboarding is important! @robpearson | octopus.com | #dddbne 12

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Annoying hotspots/tooltips @robpearson | octopus.com | #dddbne 13

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Steep learning curve @robpearson | octopus.com | #dddbne 14

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Big empty pages @robpearson | octopus.com | #dddbne 15

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2. Finding your 'a-ha' moment @robpearson | octopus.com | #dddbne 16

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Make people be!er! @robpearson | octopus.com | #dddbne 17

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'a-ha' moment @robpearson | octopus.com | #dddbne 18

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Find the 'a-ha' moment for your app Ask yourself about your product: What do you make me better at? @robpearson | octopus.com | #dddbne 19

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Example @robpearson | octopus.com | #dddbne 20

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@robpearson | octopus.com | #dddbne 21

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3. Selling the dream @robpearson | octopus.com | #dddbne 22

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Write down all the steps ... @robpearson | octopus.com | #dddbne 23

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Tell your customers about the journey @robpearson | octopus.com | #dddbne 24

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Tip: Remove friction! @robpearson | octopus.com | #dddbne 25

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Example @robpearson | octopus.com | #dddbne 26

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@robpearson | octopus.com | #dddbne 27

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4. Motivate for success! @robpearson | octopus.com | #dddbne 28

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Kick things off right 29

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Progress! Progress! Progress! 30

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Progress! Progress! Progress! 31

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Be ﬂexible 32

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Be ﬂexible 33

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Empty state 34

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Empty state 35

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Celebrate! 36

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Celebrate! 37

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Loss Aversion @robpearson | octopus.com | #dddbne 38

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TIP: Measure! @robpearson | octopus.com | #dddbne 39

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Wrap up 1. What is the pit of success?!? 2. Finding your 'a-ha' moment 3. Selling the dream 4. Motivate for success @robpearson | octopus.com | #dddbne 40