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e-mail 101

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Florian Le Goff Developer Evangelist fl[email protected] @madflo

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DKIM SPF DNS Setup IP History Domain History Dedicated IP SMTP

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Headline should look like this DKIM SPF DNS Setup IP History Domain History Dedicated IP SMTP Mailjet.com takes care of everything

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Headline should look like this DKIM DNS Setup IP History Dedicated IP Mailjet.com takes care of everything Reputation abuse performance Scaling SPF Domain History SMTP

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Headline should look like this integrating Mailjet is quick and easy use our SMTP server as a relay and you’re DONE

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Headline should look like this mailjet.com provides realtime analytics poll push our server or let us to yours

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Headline should look like this realtime realtime like, pushing the data feedback loop anyone ? behavior driven applications...

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Headline should look like this free plan up to 6,000 e-mails/month

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tracking e-mails

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Headline should look like this

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Headline should look like this http://www.mailjet.com/docs/email_status different states

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Headline should look like this http://www.mailjet.com/docs/email_status different states queued

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Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered

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Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened

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Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked

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Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked unsubscribe

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Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked unsubscribe spam

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Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked unsubscribe spam blocked

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Headline should look like this http://www.mailjet.com/docs/email_status different states queued delivered opened clicked unsubscribe spam bounced blocked

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Headline should look like this blank images Mail From: [email protected] ... ...

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Headline should look like this blank images Mail From: [email protected] ... ...

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Headline should look like this blank images Mail From: [email protected] ... ...

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Headline should look like this blank images Mail From: [email protected] ... ...

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Headline should look like this blank images Mail From: [email protected] ... ...

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Headline should look like this blank images Mail From: [email protected] ... ...

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Headline should look like this redirector ? Mail From: [email protected] ... my cool link! a> ...

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Headline should look like this redirector ? Mail From: [email protected] ... my cool link! a> ...

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Headline should look like this redirector ? Mail From: [email protected] ... my cool link! a> ...

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Headline should look like this redirector ? Mail From: [email protected] ... my cool link! a> ...

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sending e-mails

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Headline should look like this

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Headline should look like this Simple Mail Transfer Protocol RFC 5321 sender (you) recipient mta mta SMTP SMTP IMAP, POP..

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Headline should look like this Simple Mail Transfer Protocol sender (you) mailjet gmail SMTP SMTP DNS Server MX records

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Headline should look like this Simple Mail Transfer Protocol minihund ~ % dig poxx.net MX ; <<>> DiG 9.8.3-P1 <<>> poxx.net MX ;; global options: +cmd ;; Got answer: ;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 62920 ;; flags: qr rd ra; QUERY: 1, ANSWER: 3, AUTHORITY: 0, ADDITIONAL: 8 ;; QUESTION SECTION: ;poxx.net. IN MX ;; ANSWER SECTION: poxx.net. 86396 IN MX 100 mxb.ovh.net. poxx.net. 86396 IN MX 1 mx1.ovh.net. poxx.net. 86396 IN MX 5 mx2.ovh.net. ;; ADDITIONAL SECTION: mx1.ovh.net. 85392 IN A 213.186.33.29 mx2.ovh.net. 85725 IN A 213.186.33.45 mxb.ovh.net. 84923 IN A 213.186.35.149 mxb.ovh.net. 84923 IN A 213.186.35.158 mxb.ovh.net. 84923 IN A 213.186.37.67 mxb.ovh.net. 84923 IN A 213.186.37.103 mxb.ovh.net. 84923 IN A 213.186.38.144 mxb.ovh.net. 84923 IN A 213.186.39.173 ;; Query time: 52 msec ;; SERVER: 192.168.178.1#53(192.168.178.1) ;; WHEN: Wed Jul 10 22:47:05 2013 ;; MSG SIZE rcvd: 218

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Headline should look like this Simple Mail Transfer Protocol sender (you) mailjet gmail SMTP SMTP DNS Server MX records

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fighting SPAM

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Headline should look like this

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Headline should look like this SMTP’s dirty secret

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Headline should look like this SMTP’s dirty secret sender (you) mailjet gmail SMTP DNS Server MX records

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Headline should look like this SMTP’s dirty secret sender (you) mailjet gmail SMTP DNS Server MX records spam box1 spammer (not you.)

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Headline should look like this Sender Policy Framework RFC 4408...6652 sender mailjet gmail checks for IP address in the SPF records DNS Server public IP published

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Headline should look like this Sender Policy Framework RFC 4408...6652 sender mailjet gmail checks for IP address in the SPF records DNS Server public IP published in a nutshell you disclose the list of servers allowed to send e-mails on your behalf

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Headline should look like this DomainKeys Identified Mail RFC 4871 sender mailjet gmail signs e-mails with a private key checks the signature against the public key DNS Server DNS pub DNS req

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Headline should look like this DomainKeys Identified Mail RFC 4871 sender mailjet gmail signs e-mails with a private key checks the signature against the public key DNS Server DNS pub DNS req in a nutshell cryptographically signed emails (better than SPF)

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domain history

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Headline should look like this DON’T mailjet gmail Newsletter #1

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Headline should look like this DO mailjet gmail Welcome ! Newsletter #1 Henry shared..