Lean Workshop - Speaker Deck

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@LukasFittl Lean Workshop

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Startup Founder @LukasFittl

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Spark59 &

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Lets sketch. Better Ideas!

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Design Studio by Will Evans @semanticwill Better Ideas!

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Observe & Explain To The Group Ideate Alone Discuss In the Group Sketch & Write down! Better Ideas!

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Design a Mobile App Better Ideas!

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Students, at Home Interacting with Homework/Assigments Better Ideas!

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Sketching (5 min) Ideation Worksheet Lean Startup Workshop by @LukasFittl Better Ideas!

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Pitch your Idea to Your Group (2min each) Better Ideas!

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Come up with 1 Design For Your Group Better Ideas!

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Share Your Design With The Next Group

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Lets talk about Lean.

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Idea Release Agile Development

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Idea Which Idea? Did It Have an Effect? Release Agile Development

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IDEAS PRODUCT DATA MEASURE BUILD LEARN Speed of Iteration!

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Faster iteration = trying more ideas. Speed of Iteration Your Runway

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Test Out before you Build: Low-Fidelity Prototypes Better Ideas!

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Sketches Better Ideas!

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Keynote Prototypes Better Ideas!

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Customer Interviews ? ! Customer Interviewer Better Ideas!

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On-Location Workshops

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Better Ideas! Image Credit: http://jennycham.co.uk/?page_id=408

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Idea Did It Have an Effect? Release Agile Development Right Idea.

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& Making The Right Feature Making The Feature Right

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Focus on Outcomes, not Tasks. Focus on Outcome

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Outcome Tasks 20% Activation Rate 40% Access it Daily Focus on Outcome

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INCREASE DAILY APP USAGE PUSH NOTIFICATIONS INTEGRATION WITH EXISTING SYSTEMS GAMIFICATION

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VARIANT Visual Website Optimizer Experiments are additive! #4 #3

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VARIANT #4 #3 Goal Reached! Visual Website Optimizer #5

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Team Work

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“Business people and developers must work together daily throughout the project.” - Agile Manifesto

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Every team has Ownership of a part of the product

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Cross-functional is a bad name. It's about reducing dependencies: Teams acting without asking for permission. #autonomy - Anders Haugeto @ Iterate.no https://twitter.com/hauge2/status/274082772589633536

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Making It Work

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Instagram Mon BUILD MEASURE LEARN Tue Wed Thu Fri Sat Sun Source: http://livestre.am/4flTO (starting at 22:00) Fixed Sprints

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Meetup.com BUILD MEASURE LEARN Mon Tue Wed Thu Fri Sat Sun Weekly Rituals

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@LukasFittl lukas@fittl.com Thank you!

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No content

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Additional Material

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Low-Fidelity Experiments Test & Tweak

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Landing Page Tests Test & Tweak

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Landing Page Tests Test & Tweak

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Landing Page Tests Test & Tweak

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Wizard of Oz MVP

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Our Development Process

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Idea Release Agile Development

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Idea Which Idea? Did It Have an Effect? Release Agile Development

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Idea Which Idea? Did It Have an Effect? Release Agile Development

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Idea Wrong Idea. Did It Have an Effect? Release Agile Development

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Idea Wrong Idea. No Effect. Release Agile Development Wrong Idea = Zero Business Impact

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Idea Which Idea? Did It Have an Effect? Release Agile Development

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Idea Right Idea. Did It Have an Effect? Release Agile Development

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Idea Did It Have an Effect? Release Agile Development Right Idea.

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Idea Release Agile Development No Effect. Wrong Implementation = Zero Business Impact Right Idea.

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Idea Release Agile Development Tweak It! No Effect. Right Idea.

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& Making The Right Feature Making The Feature Right

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Ship working software.

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Ship working software. Ship the right software.

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Better Information Better Ideas!

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Who is the customer? Why do they care? What are they buying? Better Ideas!

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Quantitative Qualitative Generative Surveys Interviews Contextual Inquiry Mental Models Interviews Diary Studies Evaluative Automated Card Sort Surveys Automated Studies Analytics A/B Testing Multi-Variant Testing Usability Testing Moderated Card Sort Wizard of Oz By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer

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Prioritizing Ideas Better Ideas!

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Better Ideas! ACQ: Do we have the right message? ACT: Do people use the product successfully? REV: Do people pay? RET: Do people come back? ACQ ACT RET REV REF