Slide 23
Slide 23 text
● Bios
● External links to relevant
studies within your
content
● Case studies, awards,
certifications
● Unique content that is not
already in the internet
● Your author (or
collaborators) social
media
● Schemas
And more…!
● Engage in forums
● Share your content in
social media
● Collaborate with
publications in your
field
● Be present in relevant
events
And more…!
● Transparency on
your content
● Cite original content
● Be clear who you are
as a brand
● Bring other experts
on board too
● Help the user, don’t
oversell…
● Linked to trustpilot
And more…!
● Reviews (date,
names, stars)
● Customer review
from relevant users
throughout the case
● Fast customer
service
● First person blog
post reviews
● As covered in
Publications
And more…!
in/carmen-dominguez-rodriguez/