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INTRO %&4*(/5)*/,*/( '6/%".&/5"-4 

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PART 1 LECTURE

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&NQBUIJ[F 6TFS3FTFBSDI 

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6TFS3FTFBSDI   The goal of the “User Research” is to be informed and inspired by the needs, hopes, motivations, behaviors, and aspirations of the user. ِ٦ؠ٦ٔ؟٦ثך湡涸כծ ِ٦ؠ٦ךص٦ؤծ䋞劄ծ⹛堣ծ遤⹛ծ격劄瘝ַ׵ 㷕ןה؎ٝأؾٖ٦ءّٝ׾䖤׷ֿהד֮׷կ

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*G*IBEBTLFEQFPQMFXIBUUIFZXBOUFE  UIFZXPVMEIBWFTBJEGBTUFSIPSTFT ˋ)FOSZ'PSE  *UTIPQFMFTTUPUBMLUPDVTUPNFST CFDBVTFUIFZEPOULOPXUIFTPMVUJPO
 
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  5IFDVTUPNFSTLOPXUIFZXBOUTPNFUIJOHGBTUFSUIBODVSSFOUIPSTFT

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'PDVTPO#&58&&/64  

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6TFS3FTFBSDIUP(FU&NQBUIZ   b. Interview a. Observation d. Analogous Inspiration c. Role-Playing

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B0CTFSWBUJPO ˖ 5IPVHIUMFTT"DUT 0CTFSWBUJPOTPO *OUVJUJWF%FTJHOջ罋ִז׃ך遤⹛ռ   https://ablersite.org/2013/09/24/investigating-normal-week-1-thoughtless-acts/

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B0CTFSWBUJPO   source: Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design A I U E O 8IBUBDUJWJUJFTBSFQFPQMFFOHBHJOHJO  8IBUQSPDFTTFTBSFUIFZHPJOHUISPVHI 8IBUEPFTUIFTQBDFMPPLBOEGFFMMJLF  )PXBSFUIJOHTQSFTFOUFEUPUIFVTFS  8IBUBSFUIFJOUFSBDUJPOTCFUXFFOQFPQMFBOEUIF FOWJSPONFOU 1FPQMFBOEQSPEVDUT 1FPQMFBOEQFPQMF 8IBUˑUIJOHT˒BSFQBSUPGUIF FOWJSPONFOU 8IBUˏTUIFJSQVSQPTF 8IPBSFUIFQFPQMFBOEXIBUBSFUIFZ EPJOH )PXBSFUIFZBDUJOH

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C*OUFSWJFX1SJODJQMFT ˖ $POUFYUNBUUFST ˖ (PJOUPUIFVTFSˏTXPSMEUPHFUUIFCFTUEBUB ˖ $SFBUF1BSUOFSTIJQ ˖ :PVBSFOˏUUIFSFUPHFUBMJTUPGRVFTUJPOTBOTXFSFE ˖ 4IBSFZPVS*OUFSQSFUBUJPOTXJUIJOUFSWJFXFF ˖ %FTJHOJTCVJMUPOUIFJOUFSQSFUBUJPOPGGBDUTˋTPUIBU JOUFSQSFUBUJPOIBECFUUFSCFSJHIU ˖ 'PDVTSFWFBMTBOEDPODFBMT ˖ $MFBSGPDVTTUFFSTUIFDPOWFSTBUJPO   Contextual Design, 2nd Edition by Hugh Beyer; Karen Holtzblatt Published by Morgan Kaufmann, 2016

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C*OUFSWJFX(VJEFMJOF ˖ "TLGPSQFSNJTTJPO IBWJOHJOUFSWJFX SFDPSEJOH UBLJOH QIPUPT UBLJOHOPUFT  ˖ %P'BDFUP'BDFJOUFSWJFX OPUWJBPOMJOF  ˖ *EFBMMZUBMLUP QFPQMF ˖ 1SJPSJUJ[F&BSMZ"EBQUFSBOEF9USFNF6TFS ˖ 6TFPQFOFOEFERVFTUJPO 8)  ˖ 'PDVTPOUJNFTFSJFTBDUJWJUJFT ˖ .BLF'6--USBOTDSJQUJPOT  

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C*OUFSWJFX5FNQMBUF ˖ 5FMMNFBCPVUIPXZPVEP@@@@@@@@@UPEBZ ˖ %PZPVVTFBOZUPIFMQZPVHFU @@@@@@@@EPOF  ˖ *GZPVDPVMEXBWFBNBHJDXBOEBOECFBCMFUPEPBOZUIJOH UIBUZPVDBOˏUEPUPEBZ XIBUXPVMEJUCF %POˏUXPSSZBCPVU XIFUIFSJUˏTQPTTJCMF KVTUBOZUIJOH ˖ -BTUUJNFZPVEJE@@@@@@@@@@@ XIBUXFSFZPVEPJOHSJHIU CFGPSFZPVHPUTUBSUFE 0ODFZPVOJTIFE XIBUEJEZPVEP BGUFSXBSE  ˖ *TUIFSFBOZUIJOHFMTFBCPVU@@@@@@@@@UIBU*TIPVMEIBWF BTLFE   source: Cindy Alvarez "Lean Customer Development" O'Reilly Media, Inc., 2014

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C*OUFSWJFXذٝفٖ٦ز   ग़యɿCindy AlvarezʰϦʔϯސ٬։ൃʱΦϥΠϦʔɾδϟύϯ

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D3PMF1MBZJOH  

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E"OBMPHPVT*OTQJSBUJPO   https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1460-9592.2006.02239.x Patient handover from surgery to intensive care: using Formula 1 pit‐stop and aviation models to improve safety and quality

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BOE4FDPOEBSZ3FTFBSDIUP(FU&NQBUIZ ˖ #JCMJPHSBQIJDTVSWFZ ˖ &YQFSUJOUFSWJFX ˖ #VTJOFTTBOBMZTJT 1&45 4805 #.$  ˖ $PNQFUJUJWF3FTFBSDI ˖ (PPHMF   Notice: You should do primary user research with amateur eye at first .

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PART 2 ACTIVITY

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8)"54:063.03/*/(3*56"- ˖ 'JOEBQBSUOFSPVUTJEFPGUIFUFBN ˖ -JTUFOUPUIFJOTUSVDUJPO  

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ࣗ෼ͷேͷ਎ࢧ౓ͷߦಈΛ࣌ܥྻͰ
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ύʔτφʔͷேͷ਎ࢧ౓ʹ͍ͭͯ
 ަ୅ͰΠϯλϏϡʔ͍ͯͩ͘͠͞ ᶃΠϯλϏϡʔʢਓ෼ʣ ᶄ௥ՃΠϯλϏϡʔʢਓ෼ʣ ΠϯλϏϡʔͷه࿥ ʢײ৘͕ߴ·Δߦಈͷ༷ࢠΛฉ͘ʣ ΠϯλϏϡʔͷه࿥ ʢߦಈͷʮͳͥʁʯΛத৺ʹฉ͘ʣ

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Break 14:45

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PART 3 DEBRIEF

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%*&' ˖ 8IBUBSFTPNFRVFTUJPOTZPVIBWF BSPVOEUIF6TFS3FTFBSDI  ˖ 8IBUJTPOFLFZUBLFBXBZGSPNUIF MFTTPO   

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PART 4 DESIGN CHALLENGE

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