Slide 1

Slide 1 text

INTRO %&4*(/5)*/,*/( '6/%".&/5"-4

Slide 2

Slide 2 text

PART 1 LECTURE

Slide 3

Slide 3 text

&NQBUIJ[F 6TFS3FTFBSDI

Slide 4

Slide 4 text

6TFS3FTFBSDI The goal of the “User Research” is to be informed and inspired by the needs, hopes, motivations, behaviors, and aspirations of the user. ِ٦ؠ٦ٔ؟٦ثך湡涸כծ ِ٦ؠ٦ךص٦ؤծ䋞劄ծ⹛堣ծ遤⹛ծ격劄瘝ַ׵ 㷕ןה؎ٝأؾٖ٦ءّٝ׾䖤׷ֿהד֮׷կ

Slide 5

Slide 5 text

*G*IBEBTLFEQFPQMFXIBUUIFZXBOUFE UIFZXPVMEIBWFTBJEGBTUFSIPSTFT ˋ)FOSZ'PSE *UTIPQFMFTTUPUBMLUPDVTUPNFST CFDBVTFUIFZEPOULOPXUIFTPMVUJPO
 
 PS
 5IFDVTUPNFSTLOPXUIFZXBOUTPNFUIJOHGBTUFSUIBODVSSFOUIPSTFT

Slide 6

Slide 6 text

'PDVTPO#&58&&/64

Slide 7

Slide 7 text

6TFS3FTFBSDIUP(FU&NQBUIZ b. Interview a. Observation d. Analogous Inspiration c. Role-Playing

Slide 8

Slide 8 text

B0CTFSWBUJPO ˖ 5IPVHIUMFTT"DUT 0CTFSWBUJPOTPO *OUVJUJWF%FTJHOջ罋ִז׃ך遤⹛ռ https://ablersite.org/2013/09/24/investigating-normal-week-1-thoughtless-acts/

Slide 9

Slide 9 text

B0CTFSWBUJPO source: Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design A I U E O 8IBUBDUJWJUJFTBSFQFPQMFFOHBHJOHJO 8IBUQSPDFTTFTBSFUIFZHPJOHUISPVHI 8IBUEPFTUIFTQBDFMPPLBOEGFFMMJLF )PXBSFUIJOHTQSFTFOUFEUPUIFVTFS 8IBUBSFUIFJOUFSBDUJPOTCFUXFFOQFPQMFBOEUIF FOWJSPONFOU 1FPQMFBOEQSPEVDUT 1FPQMFBOEQFPQMF 8IBUˑUIJOHT˒BSFQBSUPGUIF FOWJSPONFOU 8IBUˏTUIFJSQVSQPTF 8IPBSFUIFQFPQMFBOEXIBUBSFUIFZ EPJOH )PXBSFUIFZBDUJOH

Slide 10

Slide 10 text

C*OUFSWJFX1SJODJQMFT ˖ $POUFYUNBUUFST ˖ (PJOUPUIFVTFSˏTXPSMEUPHFUUIFCFTUEBUB ˖ $SFBUF1BSUOFSTIJQ ˖ :PVBSFOˏUUIFSFUPHFUBMJTUPGRVFTUJPOTBOTXFSFE ˖ 4IBSFZPVS*OUFSQSFUBUJPOTXJUIJOUFSWJFXFF ˖ %FTJHOJTCVJMUPOUIFJOUFSQSFUBUJPOPGGBDUTˋTPUIBU JOUFSQSFUBUJPOIBECFUUFSCFSJHIU ˖ 'PDVTSFWFBMTBOEDPODFBMT ˖ $MFBSGPDVTTUFFSTUIFDPOWFSTBUJPO Contextual Design, 2nd Edition by Hugh Beyer; Karen Holtzblatt Published by Morgan Kaufmann, 2016

Slide 11

Slide 11 text

C*OUFSWJFX(VJEFMJOF ˖ "TLGPSQFSNJTTJPO IBWJOHJOUFSWJFX SFDPSEJOH UBLJOH QIPUPT UBLJOHOPUFT ˖ %P'BDFUP'BDFJOUFSWJFX OPUWJBPOMJOF ˖ *EFBMMZUBMLUPQFPQMF ˖ 1SJPSJUJ[F&BSMZ"EBQUFSBOEF9USFNF6TFS ˖ 6TFPQFOFOEFERVFTUJPO 8) ˖ 'PDVTPOUJNFTFSJFTBDUJWJUJFT ˖ .BLF'6--USBOTDSJQUJPOT

Slide 12

Slide 12 text

C*OUFSWJFX5FNQMBUF ˖ 5FMMNFBCPVUIPXZPVEP@@@@@@@@@UPEBZ ˖ %PZPVVTFBOZUPIFMQZPVHFU @@@@@@@@EPOF ˖ *GZPVDPVMEXBWFBNBHJDXBOEBOECFBCMFUPEPBOZUIJOH UIBUZPVDBOˏUEPUPEBZ XIBUXPVMEJUCF %POˏUXPSSZBCPVU XIFUIFSJUˏTQPTTJCMF KVTUBOZUIJOH ˖ -BTUUJNFZPVEJE@@@@@@@@@@@ XIBUXFSFZPVEPJOHSJHIU CFGPSFZPVHPUTUBSUFE 0ODFZPVOJTIFE XIBUEJEZPVEP BGUFSXBSE ˖ *TUIFSFBOZUIJOHFMTFBCPVU@@@@@@@@@UIBU*TIPVMEIBWF BTLFE source: Cindy Alvarez "Lean Customer Development" O'Reilly Media, Inc., 2014

Slide 13

Slide 13 text

C*OUFSWJFXذٝفٖ٦ز ग़యɿCindy AlvarezʰϦʔϯސ٬։ൃʱΦϥΠϦʔɾδϟύϯ

Slide 14

Slide 14 text

D3PMF1MBZJOH

Slide 15

Slide 15 text

E"OBMPHPVT*OTQJSBUJPO https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1460-9592.2006.02239.x Patient handover from surgery to intensive care: using Formula 1 pit‐stop and aviation models to improve safety and quality

Slide 16

Slide 16 text

BOE4FDPOEBSZ3FTFBSDIUP(FU&NQBUIZ ˖ #JCMJPHSBQIJDTVSWFZ ˖ &YQFSUJOUFSWJFX ˖ #VTJOFTTBOBMZTJT 1&45 4805 #.$ ˖ $PNQFUJUJWF3FTFBSDI ˖ (PPHMF Notice: You should do primary user research with amateur eye at first .

Slide 17

Slide 17 text

PART 2 ACTIVITY

Slide 18

Slide 18 text

8)"54:063.03/*/(3*56"- ˖ 'JOEBQBSUOFSPVUTJEFPGUIFUFBN ˖ -JTUFOUPUIFJOTUSVDUJPO

Slide 19

Slide 19 text

%FTDSJCFUIFUJNFTFSJFTPGZPVS BDUJWJUZJOBNPSOJOHBGUFSZPV HFUVQVOUJMZPVMFBWFIPNF 'FFMJOH(PPE 'FFMJOH#BE 1MFBTFVTFUIFDIBSUBTZPVMJLF5IFWFSUJDBMBYJTJOEJDBUFTIPXZPVGFFM

Slide 20

Slide 20 text

ࣗ෼ͷேͷ਎ࢧ౓ͷߦಈΛ࣌ܥྻͰ
 هೖ͍ͯͩ͘͠͞ ͍͍ײ͡ αΠΞΫ ॻ͖ํ͸ࣗ༝ɻ্Լ͸ؾ෼ͷྑ͠ѱ͠Ͱ͢ɻ

Slide 21

Slide 21 text

*OUFSWJFXZPVSQBSUOFSBCPVU UIFUJNFTFSJFTPGIJTIFS BDUJWJUZJOBNPSOJOHFBDIPUIFS ᶃ*OUFSWJFXʢNJOʣ ᶄ"EEJUJPOBM*OUFSWJFXʢNJOʣ 4VNNBSZPGJOUFSWJFX ʢ'PDVTPOBDUJWJUJFTXJUITUSPOHFNPUJPO 4VNNBSZPGJOUFSWJFX 'PDVTPOBSFBTPOPGUIFBDUJWJUJFT

Slide 22

Slide 22 text

ύʔτφʔͷேͷ਎ࢧ౓ʹ͍ͭͯ
 ަ୅ͰΠϯλϏϡʔ͍ͯͩ͘͠͞ ᶃΠϯλϏϡʔʢਓ෼ʣ ᶄ௥ՃΠϯλϏϡʔʢਓ෼ʣ ΠϯλϏϡʔͷه࿥ ʢײ৘͕ߴ·Δߦಈͷ༷ࢠΛฉ͘ʣ ΠϯλϏϡʔͷه࿥ ʢߦಈͷʮͳͥʁʯΛத৺ʹฉ͘ʣ

Slide 23

Slide 23 text

4IBSF UIFJOUFSWJFXSFTVMU XJUIZPVSUFBN

Slide 24

Slide 24 text

Break 14:45

Slide 25

Slide 25 text

PART 3 DEBRIEF

Slide 26

Slide 26 text

%*&' ˖ 8IBUBSFTPNFRVFTUJPOTZPVIBWF BSPVOEUIF6TFS3FTFBSDI ˖ 8IBUJTPOFLFZUBLFBXBZGSPNUIF MFTTPO

Slide 27

Slide 27 text

PART 4 DESIGN CHALLENGE

Slide 28

Slide 28 text

13&1"3&'0364&33&4&"3$) ˖ "TBUFBN DSFBUFBVTFSSFTFBSDIQMBOGPSZPVSQSPKFDU ˖ 8IBUUZQFPGQFSTPOXPVMECFJOUFSFTUJOHUPJOUFSWJFX ˖ 8IFSFDBOZPVEPTPNFVTFSPCTFSWBUJPOT ˖ 8IBUBOBMPHPVTJOEVTUSJFTFYQFSJFODFTNJHIUCFJOUFSFTUJOHUPFYQMPSF ˖ <)PNFXPSL>"TBJOEJWJEVBM EPVTFSSFTFBSDIFT ˖ 6TFS3FTFBSDI JOUFSWJFXUSBOTDSJQUJPO QFPQMF ˖ 0CTFSWBUJPO UBLJOHQIPUPTEFTDSJQUJPO QMBDF T ˖ "OBMPHPVT*OTQJSBUJPOBOBMPHVF T ˖ 5IFO QVUUIFNUPHFUIFSBTBGSFFGPSNSFQPSU QEG 
 BOEQPTUJUT-*/,UPTMBDLIPNFXPSL ˖ 5IFEFBEMJOFJTTTUBSUUJNFPGUIFOFYUMFDUVSF ʙ15:40

Slide 29

Slide 29 text

3FFDUJPO ˖ 5BLFB-"3(&TUJDLZOPUF PS$PNCJOFUXPOPUFT ˖ 8SJUFEPXOZPVSOBNF JE BOEEFQUDPNQ ˖ 8SJUFBCPVUUPEBZ +BQBOFTFJT0, ˖ ,FFQ (PPEUIJOH ˖ 1SPCMFN #BEUIJOH ˖ 5SZ *NQSPWFNFOU 1SPQPTBM ˖ 5BLFBQIPUPPGBMMPGUIFUFBNNFNCFSTSFFDUJPOT ˖ 1PTUUIFQIPUPUP4MBDLSFBMUJNFZZZZNNEE - Name(123) Dept/Comp - Keep - Problem - Try